The Frame
TV when it’s on, ART when it’s off
The Frame, 2020
Bring inspiration home. We know your space deserves more than just a TV. It deserves a TV that's always beautiful whether it's on or off, one that reflects who you are and what you love, that changes whenever your mood strikes, and delivers the sumptuous picture of QLED. It deserves The Frame.
Why is it called The Frame?
Frame DesignWe designed The Frame to be a TV that looks like an elegant picture frame. Because the simplest ideas are often the most beautiful.

What makes The Frame special?
Art ModeWe bring the beauty of a gallery to your space with The Frame, displaying your favourite works of art when it's off.

What can you experience with QLED?
QLED tech. & SmartWe enrich your viewing experience with QLED technology — in ways you never thought possible.





Consumer Review
55" Class The Frame QLED Smart 4K UHD TV (2019), USA, samsung.com

How The Frame changes your space

Frame-look Design
The Frame is designed to turn your TV into a piece of elegantly framed art, enhancing your space and expressing your style.


Customisable Bezel
Your frame, your colour. Find the perfect match for your own taste with a choice of black, brown, beige, white, and more.


Art Mode
Enjoy your home like a gallery. Art Mode displays beautiful art on your TV when it is off. You can discover over 1,200 artworks through the Art Store.*


Colour Volume 100% by Quantum Dot
Our Quantum Dot technology delivers a 100% colour volume for vivid picture, while Dual LED technology increases contrast. You can see realistic colour even at wide angles.

*Art pieces in the Art Store are subject to change without prior notice. Internet connection required. Subscription fees may apply. The art pieces available for display may differ from that shown.
Different sizes for different inspirations
Art takes on a whole new character when it's bigger or smaller, so we offer The Frame at sizes from epic to intimate and everything in between.





The Frame 32" dresses up your room, big or small

Ways to make a beautiful gallery

Frame Design
How did The Frame gets its name?Discover how The Frame is more than just a TV.

Better Together




* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* The selection of artwork available on the Art Store may vary depending on time of purchase.
* The screen is on a stand and tilted back at a slight angle. This angle is not adjustable.