More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode. Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode.

A man is using a remote control to browse some paintings that are shown on The Frame TV that is mounted on his living room wall. A man is using a remote control to browse some paintings that are shown on The Frame TV that is mounted on his living room wall.

A hand placing a mobile phone on top of The Serif. The words Instant Music Play appear, along with a disclaimer that reads “Compatible devices only. Specifications subject to change without notice.” This scene demonstrates how easy it is to connect your mobile to The Serif and stream your music. A close-up of The Serif TV from the profile zooms outward to show the screen with various images and transitioning through several scenes with the words, “in every place,” appearing. As the scene shifts from one woman to two people sitting in a stylish living room, the words “at every moment,” appear. The room décor transitions, showing various colors of The Serif in different settings, demonstrating The Serif’s stylish versatility and ability to blend into any décor. The transitions continue and we see The Serif’s iconic I profile close-up again with a dusky red screen. The scene shifts to a white cat perched atop The Serif with the words “iconic design” appearing. Then we see a Cloud White Serif TV on a black stand and the camera pans around the TV with the words “from every angle,” showing on the screen and “360 All Round Design,” in the bottom right corner. Then the screen goes white and two words “Unconditionally beautiful” appear. We then see three brief scenes from earlier in the video repeated quickly, followed by a view of the back of The Serif. The camera angle pans around again showing the front of the TV with various room styles and screen images, all showing a disclaimer along the bottom that reads “the appearance and design, which do not affect product performance, are subject to change without notice. Available colors may vary by region.” Finally, we see all three sizes of The Serif arrayed neatly in a row without stands. From left is a 138cm Dark Blue the Serif, a 123cm Clay Beige the Serif, and a 108cm Burgundy Red the Serif. On the right is a 138cm Cloud White the Serif on a black stand. All the TVs are showing the clock in Ambient mode, and the words “The Serif,” appear in the center of the scene. The final scene is all black with the Samsung logo in white. A hand placing a mobile phone on top of The Serif. The words Instant Music Play appear, along with a disclaimer that reads “Compatible devices only. Specifications subject to change without notice.” This scene demonstrates how easy it is to connect your mobile to The Serif and stream your music. A close-up of The Serif TV from the profile zooms outward to show the screen with various images and transitioning through several scenes with the words, “in every place,” appearing. As the scene shifts from one woman to two people sitting in a stylish living room, the words “at every moment,” appear. The room décor transitions, showing various colors of The Serif in different settings, demonstrating The Serif’s stylish versatility and ability to blend into any décor. The transitions continue and we see The Serif’s iconic I profile close-up again with a dusky red screen. The scene shifts to a white cat perched atop The Serif with the words “iconic design” appearing. Then we see a Cloud White Serif TV on a black stand and the camera pans around the TV with the words “from every angle,” showing on the screen and “360 All Round Design,” in the bottom right corner. Then the screen goes white and two words “Unconditionally beautiful” appear. We then see three brief scenes from earlier in the video repeated quickly, followed by a view of the back of The Serif. The camera angle pans around again showing the front of the TV with various room styles and screen images, all showing a disclaimer along the bottom that reads “the appearance and design, which do not affect product performance, are subject to change without notice. Available colors may vary by region.” Finally, we see all three sizes of The Serif arrayed neatly in a row without stands. From left is a 138cm Dark Blue the Serif, a 123cm Clay Beige the Serif, and a 108cm Burgundy Red the Serif. On the right is a 138cm Cloud White the Serif on a black stand. All the TVs are showing the clock in Ambient mode, and the words “The Serif,” appear in the center of the scene. The final scene is all black with the Samsung logo in white.

Find the TV that matches
your lifestyle

SEE ALL PRODUCTS

  • Screen Size

  • Bezel Colour

The Frame The Frame
The Frame
  • 32", 43", 50", 55", 65", 75"
  • Charcoal Black (Customisable Frame sold separately)
The Serif The Serif
The Serif
  • 43", 49", 55"
  • Cloud White
The Sero The Sero
The Sero
  • 43"
  • Navy Blue
The Terrace The Terrace
The Terrace
  • 55", 65", 75"
  • Titan Black

Your space is a reflection of who you are and how you live, and we're helping you
reimagine it in your own unique way. Once you've experienced all the possibilities
with us, you’ll naturally want to recreate your lifestyle.

The Frame

TV when it’s on, ART when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customisable frame colours and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

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The Frame are shown installed in a variety of ways with different colour bezels and with its art collection on screens. The Frame are shown installed in a variety of ways with different colour bezels and with its art collection on screens.

The Serif

Unconditionally Beautiful

Even just by itself, The Serif can make a room. It looks great from all angles so you can place it anywhere and it will stand out. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

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The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen. The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

The Sero

Mobile Entertainment, better on TV

The Sero rotates between landscape and portrait, so it’s perfect for mobile content. Portrait mode creates just the right ambiance for your space and Sero’s 4.1ch 60-watt speakers let you really turn up the volume.

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The Sero products are shown to inform how to use The sero in a variety of ways. The image shows a consumer following the yoga posture of SNS through mobile mirroring, and how the sero screen rotates, and a consumer enjoying vertical youtube content through the mobile mirroring. The Sero products are shown to inform how to use The sero in a variety of ways. The image shows a consumer following the yoga posture of SNS through mobile mirroring, and how the sero screen rotates, and a consumer enjoying vertical youtube content through the mobile mirroring.

The Terrace

Samsung QLED experience, now outdoors

The Terrace outdoor TV turns any deck or patio space into your new favourite place for entertainment. Enjoy enhanced outdoor visibility with QLED picture technology, a best-in-class anti-reflection rating and 2000 nits of brightness - protected all-year round by an IP55 weatherproof rating.

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People are enjoying their time with Samsung The Terrace outdoor tv featuring waterproof and anti-reflection on the patio. People are enjoying their time with Samsung The Terrace outdoor tv featuring waterproof and anti-reflection on the patio.

*An IP55 rating means that the Terrace television has satisfied test conditions protecting against quantities of dust that could interfere with the normal operation of the product but is not fully dust tight. It is also protected against low pressure water jets projected by a thin nozzle from any angle with limited ingress. Individual results may vary. Note: IP55 rating does not mean that the device is waterproof.

^Operates smoothly at temperatures between -30 to 50⁰. Recommended that The Terrace is installed undercover, and is not exposed to direct sunlight or severe weather conditions such as heavy rain and thunderstorms. Recommend wipe down after exposure to water or dust and the cover is used at all times when not in use.

The cover is included with TV Purchase.

The Sero: Finding The Sero The Sero: Finding The Sero
The Frame: TV becomes Art The Frame: TV becomes Art
2019 The Serif: Iconic Design & QLED technology 2019 The Serif: Iconic Design & QLED technology
gallery image 4 gallery image 4
A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom. A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom.
Four people are sitting in a large stylish living room with The Sero placed in portrait mode directly in front of them, mirroring one of their Instagram feeds. Four people are sitting in a large stylish living room with The Sero placed in portrait mode directly in front of them, mirroring one of their Instagram feeds.
Samsung The Frame TV: Bringing world-class galleries to you Samsung The Frame TV: Bringing world-class galleries to you
The Sero: Finding The Sero The Sero: Finding The Sero
The Frame: TV becomes Art The Frame: TV becomes Art
2019 The Serif: Iconic Design & QLED technology 2019 The Serif: Iconic Design & QLED technology
Samsung The Frame TV: Bringing world-class galleries to you Samsung The Frame TV: Bringing world-class galleries to you

* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimise your viewing experience.

The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
FIND A STAND TO MATCH
Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood. Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood.

Customisable Frame

A variety of colourful options for the bezel to suit your mood.
FIND YOUR OWN FRAME
Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood. Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Clear Connection 15m

Create a neater and more open look in your space with a longer invisible connection.
GET THE MINIMAL LOOK

Discover the wonder of QLED

Discover the wonder of QLED

DIVE DEEPER INTO QLED