Frame Design

The Frame matches its name

Samsung The Frame TV has a variety of frame design options available, including black, brown, white,  beige wood, and more colours.
We designed The Frame to be just that, a frame. It's the gorgeous finishing touch that completes your room in a way that’s simply you and transforms it into a personal gallery.

Designed to look like a picture frame

Frame-look Design

We believe every work of art deserves a frame. The Frame has bezels that are just like you’d find on an art gallery wall. Tasteful, elegant, beautiful.

2020 The Frame TV, with a frame designed to look like a real picture frame that blends in with the living room. The TV shows the piece "Following the Pack" by Jennifer Daily.

Customise the bezel to match your mood

Customisable Bezel
The Frame TV's bezel switches colour as the style of the room changes, showing how The Frame TV's customisable bezel matches your interior.
* Customisable bezels sold separately. Available colours may vary by region.

Hangs like a real frame

Slim Fit Wall-Mount

The Frame sits flush against the wall, just like your framed photos and pictures. So it blends in seamlessly from any angle and helps unify your interior design. Installation is also a breeze.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.
* A small gap between the wall and TV may occur if the wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
* The actual angle when tilting may vary by product size.
The Frame TV is installed with the Slim Fit Wall-mount to sit flush with the living room wall like a real picture frame.

Cleans up your space

One Clear Connection

No more unsightly mess of wires. The One Clear Connection lets The Frame become a seamless part of your interior design by connecting it to the cables hidden away in the One Connect Box.

* Devices must be connected to One Connect Box.
* Compatible devices only.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Clear Connection to highlight the neat look.

Make it a stylish design piece

Stand Options

Think different. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.

* The Studio Stand is sold separately.
* Availability of Studio Stand may vary by region and TV's size.
* The Frame is only available with VG-SEST11K/XY.
The Frame sits on the Samsung Studio Stand, which lets The Frame TV be placed anywhere in your space and makes it look like an art gallery.

What's in the Box

Even unboxing The Frame is a thrill, full of possibility: it comes with the Slim Fit Wall Mount and Standard Stand, so can get your space looking just how you want it right away.
The Frame TV and its accessories are arranged on a flat, beige surface, including: monitor, Standard Stand, Slim Fit Wall-mount, Invisible Connection, power cable, One Connect Box, and One Remote Control.

See the beautiful details from different angles

The Frame TV's frame design looks different depending on its placement and wall colour, bringing a gallery to mind. The first image shows the piece "Art sketch with a view" by Harry Moody.

Art Mode

What is different about The Frame?

Explore the ways you can fill your space with art.

The Frame TV's Art Mode with  makes your TV look like art. The TV is displaying Chasse de danss by Edgar Degas.

How to use art to change your space

Two mounted Samsung The Frame TVs blend in with artwork like real picture frames, showing you examples of how to style The Frame TV in your home. One of The Frame TVs is mounted above dressers displaying Butterfly IV (2015) by Heiko Hellwig.

The Serif, unconditionally beautiful

Meet another lifestyle TV, Samsung The Serif, as it sits on a TV Studio Stand with a chair waiting in front.