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All About The Serif

  • What makes The Serif unique in design?

    The Serif features a distinctive I-shaped design with a 360° all-round profile, created by designers Ronan & Erwan Bouroullec. It looks striking from every angle and blends seamlessly into any space, elevating both style and function.
  • It’s equipped with a Matte Display that absorbs reflections, making your content look clear, even in well-lit setups. The display is UL-verified, so glare is significantly minimized.
  • Yes. Its detachable stand adds styling versatility, whether on a shelf, table, or floor, and it’s beautiful from all angles, enabling flexible placement in any room.
  • Designed as a work of art, The Serif’s form and materials are intended to “travel through time”, integrating harmoniously into interior designs rather than standing out, adding poetic ambience and spatial synergy.
  • Yes. It’s powered by QLED display technology featuring 100% Real Color Volume, enabling vibrant, lifelike color reproduction, along with AI Upscaling for crisp 4K visuals.

All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at anytime, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. The contents seen on or with the product are oftentimes simulated and are for demonstration purposes only.