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Why Samsung
Home appliances?

What makes
Samsung different?

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AI &
SmartThings

Seamless & effortless home experience
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Advanced
Performance

Highly innovative technology
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Flexible design &
Functions

Customized features for different needs
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Technologies for

the Better future
and Durability

Our focus is on making efficient technologies and gudranteeing reliability
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AI & SmartThings

SmartThings

Lets you continue watching your favorite content and manage your appliances, wherever you are.¹

A woman is sitting on the counter of a kitchen that turns into a bathroom counter, merging the two living spaces. She is holding her phone, to which all the appliances are connected, as indicated by white lines and device icons. A woman is sitting on the counter of a kitchen that turns into a bathroom counter, merging the two living spaces. She is holding her phone, to which all the appliances are connected, as indicated by white lines and device icons.

AI Vision Inside

Enjoy a smart way to manage your food. Using an internal camera², AI Vision Inside³ can identify certain fresh food items when put in or taken out and allows you to manage a food list⁴. You can view door bin images, get recipe suggestions, or manage 'Use by date' by manually setting the date.

A Bespoke fridge is filled with fresh ingredients. A woman puts in an apple and AI Vision Inside detects the new inventory by scanning, as indicated by white lines. A Bespoke fridge is filled with fresh ingredients. A woman puts in an apple and AI Vision Inside detects the new inventory by scanning, as indicated by white lines.

AI Wash & Dry⁵

Wash and dry clothes thoroughly and efficiently. AI Wash & Dry senses the weight of the laundry and uses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling. It then adjusts the drying process to suit the weight and fabric of your laundry.⁶

Different parts of the Laundry Combo are labelled with various steps of AI Wash & Dry, including step 1 wash load sensing, step 2 fabric sensing, step 3 water level sensing, step 4 soil level sensing, step 5 detergent level sensing, and step 6 dry level sensing. Different parts of the Laundry Combo are labelled with various steps of AI Wash & Dry, including step 1 wash load sensing, step 2 fabric sensing, step 3 water level sensing, step 4 soil level sensing, step 5 detergent level sensing, and step 6 dry level sensing.

AI Auto Cooling⁷

Keeps you comfortable by automatically adjusting the cooling to suit your usage and room conditions.⁸

There is a wall-mounted Samsung Windfree with three icons below it that indicate remote control, AI Auto Cooling and a temperature of 23 degrees. There is a wall-mounted Samsung Windfree with three icons below it that indicate remote control, AI Auto Cooling and a temperature of 23 degrees.

AI Cleaning Mode⁹

Classifies diverse cleaning environments¹⁰ to ensure they are cleaned effectively.¹¹

A Samsung Jet Combo cleans a variety of surfaces including carpet, hard floor and mat with AI cleaning mode, leaving a clean floor as it moves. A Samsung Jet Combo cleans a variety of surfaces including carpet, hard floor and mat with AI cleaning mode, leaving a clean floor as it moves.

Advanced Performance

Twin Cooling

Ensure food stays moister and fresher for longer. The Twin Cooling™ system optimizes the temperature and humidity in the fridge and freezer using independent evaporators and fans. It preserves food in the best conditions and protects its natural flavor and aroma by preventing odors from mixing.

The two doors of the Samsung Bespoke refrigerator are open. Blue arrows that surround the fridge and freezer separately, 2 different icons, and white mist inside the compartments indicate a Twin Cooling System that uses independent evaporators and fans. The two doors of the Samsung Bespoke refrigerator are open. Blue arrows that surround the fridge and freezer separately, 2 different icons, and white mist inside the compartments indicate a Twin Cooling System that uses independent evaporators and fans.

AI Hybrid Cooling

Analyzes the refrigerator conditions using AI and automatically cools food efficiently.¹²

A close-up view of the AI Hybrid Cooling System and Metal Cooling inside the Samsung Bespoke fridge cools a compartment as indicated by white mist. A close-up view of the AI Hybrid Cooling System and Metal Cooling inside the Samsung Bespoke fridge cools a compartment as indicated by white mist.

AI Ecobubble™

Enjoy effective washing with AI Ecobubble™¹³. It creates bubbles that remove 24% more soil¹⁴ even in cool water. It also detects the fabric type and adjusts the amount of bubbles, washing time, temperature and spin speed. So it saves up to 70% energy¹⁵ and ensures 45.5% better fabric care¹⁶.

A close-up of a bubble with dirt on the fabric of a piece of clothing indicates AI Ecobubble's efficient wash. A close-up of a bubble with dirt on the fabric of a piece of clothing indicates AI Ecobubble's efficient wash.

WindFree™

Stay cool without feeling cold using WindFree™¹⁷ Cooling. Its advanced air flow structure gently and evenly disperses air through 23,000 micro air holes.

A hand points a remote control to a Samsung Windfree. When a button is pressed, the fan closes and mist comes out of the air conditioner, indicating cooling. A hand points a remote control to a Samsung Windfree. When a button is pressed, the fan closes and mist comes out of the air conditioner, indicating cooling.

Flexible design & Functions

Bespoke Design

Create a beautifully stylish and unique kitchen space. It has a customizable BESPOKE design, so the doors are available in a various stylish colors and materials²¹. Simply choose your favorite or mix and match colors to blend harmoniously with your kitchen furniture or add a unique color accent.

Three kitchen and laundry room designs with different color cabinets appear in sequence while featuring various Samsung Bespoke appliances. Three kitchen and laundry room designs with different color cabinets appear in sequence while featuring various Samsung Bespoke appliances.

FlexZone™

Keep different foods fresh in the optimal conditions. The FlexZone™ is an independently controlled compartment with five pre-set modes²²: Freeze, Soft Freeze, Meat/Fish, Fruit/Veggies and Beverage.

The FlexZone's door is open. The items inside change in sequence from beverages to fruits and vegetables, meat and fish, items that require soft freezing and items that require freezing. The change of items is also expressed by the selection effect on the icons on the right side of the screen. The FlexZone's door is open. The items inside change in sequence from beverages to fruits and vegetables, meat and fish, items that require soft freezing and items that require freezing. The change of items is also expressed by the selection effect on the icons on the right side of the screen.

Optimal Fresh +

Enjoy the ultimate in storage flexibility. The Optimal Fresh + box can be used as one drawer or split into two zones with different temperatures. The left side is cooler, so meat and fish stay fresh for twice as long²³ The right is great for protecting the freshness of fruit and vegetables.

The Optimal Fresh box of a Samsung Bespoke fridge is divided into two zones with different temperatures. The left side has raw meat, while the right side has fresh fruits and vegetables. There is an Intertek icon on the upper left side. The Optimal Fresh box of a Samsung Bespoke fridge is divided into two zones with different temperatures. The left side has raw meat, while the right side has fresh fruits and vegetables. There is an Intertek icon on the upper left side.

All-in-One Combo

Save space and dry washed clothes without moving them! The All-in-one design seamlessly integrates a washer and dryer in one appliance, so it works just as well as two appliances, but frees-up valuable space. And you don’t even need to transfer your laundry between machines after a washing.

Big swirls of water and light beams come from a Samsung washer-dryer Laundry Combo, indicating powerful and fast washing and drying in one appliance. Big swirls of water and light beams come from a Samsung washer-dryer Laundry Combo, indicating powerful and fast washing and drying in one appliance.

Technologies for the Better future and Durability

SmartThings

Lets you take advantage of the latest features and functions with automatic software updates.²⁴

Icons for a fridge, dishwasher, oven, robot cleaner, and washer are all connected to a processor in the center. Icons for a fridge, dishwasher, oven, robot cleaner, and washer are all connected to a processor in the center.

AI Energy Mode

Smart energy savings when SmartThings AI Energy mode is activated on smart appliances.²⁵

A hand holds a phone with the SmartThings app onscreen. The phone is connected to a Bespoke fridge, washer, dishwasher, vacuum cleaner and air conditioner as illustrated by blue lines. AI Energy Mode is on. A hand holds a phone with the SmartThings app onscreen. The phone is connected to a Bespoke fridge, washer, dishwasher, vacuum cleaner and air conditioner as illustrated by blue lines. AI Energy Mode is on.

AI DIT

Offers enhanced energy efficiency, reduced noise and a long-lasting performance.²⁶ ²⁷ ²⁸

A Samsung Laundry Combo, Bespoke fridge with Family Hub, and an AC outdoor unit surround an AI prosessor chip which is connected to them with illustrated blue circuitry. A 20-year warranty on Digital Inverter Motor badge is on the top right of the washer, and a 20-year warranty on AI Inverter Compressor badge is on the top right of the fridge, and a 10-year warranty on AI Inverter Compressor badge is on the bottom right of the AC outdoor unit. A Samsung Laundry Combo, Bespoke fridge with Family Hub, and an AC outdoor unit surround an AI prosessor chip which is connected to them with illustrated blue circuitry. A 20-year warranty on Digital Inverter Motor badge is on the top right of the washer, and a 20-year warranty on AI Inverter Compressor badge is on the top right of the fridge, and a 10-year warranty on AI Inverter Compressor badge is on the bottom right of the AC outdoor unit.

Solar powered remote controller

Protect the environment and never worry about batteries again! The eco-friendly Samsung Solarcell Remote Controller has a small solar panel on the back, so you can keep it powered using the light of the sun or the ambient light in a room. You can also recharge it using a C-type USB connector.²⁹

A Samsung Solarcell Remote controller is at the center, with solar panels on the right and 5 glowing green boxes on the left. The green boxes indicate a full charge. A Samsung Solarcell Remote controller is at the center, with solar panels on the right and 5 glowing green boxes on the left. The green boxes indicate a full charge.

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  1. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
  2. Red light becomes on, when the camera is working. User's appearance can be captured, but the surroundings other than food item will be automatically blurred.
  3. As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is covered by hand and not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
  4. Manual operation of the list by the user may be needed for list management accuracy.
  5. AI Wash & Dry's detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
  6. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.
  7. A Wi-Fi connection and a Samsung account are required.
  8. Stores user data, preferences and usage patterns to suggest the most useful options. When a Wi-Fi connection is not available, the preferred mode is based on the result of big data analysis.
  9. AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. The ability to identify different cleaning environments can be affected by environmental conditions.
  10. The ability to identify different cleaning environments can be affected by environmental conditions.
  11. The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
  12. Based on internal testing.
  13. AI Ecobubble™ is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.
  14. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.
  15. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Individual results may vary.
  16. Based on an EMPA test on a 9kg model (WF906U4SAGD, Synthetics), with and without Ecobubble™. Data collected from individual tests. Actual results may vary depending on individual use.
  17. ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.
  18. Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.
  19. Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions.
  20. Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard. Results may vary depending on the actual usage conditions.
  21. Available color options may vary by country.
  22. Available modes, mode name and temperature can vary upon model/region.
  23. Tested by Intertek on the RL38T775CSR and RB34K6252SS, based on analyzing the APC (aerobic plate count) of sample foods after storage in the test units. Applies when set as MAX mode. Results may vary depending on the degree of freshness before storage, usage conditions and various other factors.
  24. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
  25. Only available for smart appliances that are compatible with SmartThings. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
  26. (AC)A Wi-fi connection is required. Only available when AI Auto Cooling mode is selected.
  27. (WM)As at May 2022. The 20 year parts warranty is only applicable to the inverter motor.
  28. (REF) Based on internal testing compared to conventional F9 Samsung compressors. Only available on the machine learning model products equipped with AI algorithms, and AI Energy Mode must be turned on in the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. As of May 2024, AI Compressor is applied to RF9000C/RF9000D/RS8000DC/RS5000DC/RB6000D/BRB6500D/RT6300D/RT6500D project. The applicable models may vary.The energy saving rate based on AI algorithm is 7-11% and varies by model. 20 year warranty is limited to the compressor (available globally without North America).
  29. Tested at OceanWise Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber™ Filter installed. The amount is calculated by filtering drain water through a 50um filter.