Hong Kong – December 2, 2024 – Samsung Electronics H.K. Company, Limited today announced the collaboration with creative brand AllRightsReserved (ARR) as a supporting partner of its large-scale exhibition PANDA GO! FEST HK to release a global limited edition “Special edition PANDA GO! Fest x Samsung SSS Panda”, with 15 pieces to be brought home and ‘adopted’ by lucky owners. The collaboration aims to celebrate the remarkable expansion of the local giant panda family under global conservation efforts, while inviting public to immerse themselves in a celebration of pandas.

Thanks to the extensive advocacy and conservation efforts, the global giant panda population has significantly increased over past years, consequentially also welcoming four new members to the Hong Kong giant panda family. This winter, the PANDA GO! FEST HK will bring a total of 2,500 panda sculptures with different exhibition formats to various iconic landmarks across the city, allowing citizens to interact with the cute sculptures and capture their special moments, and to raise awareness for giant panda conservation. This collaboration integrates artistic creativity and technology elements, showcasing Samsung’s role as a global leader in technology that upholds its commitment to promoting sustainability.

“Samsung is committed to promoting sustainability by reducing environmental impacts through innovative technology and various measures. We are delighted to be a supporting partner of PANDA GO! FEST HK for an exhibition that promotes conservation and environmental protection,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited. “This collaboration is also an extension of Samsung’s dedication to anticipate and address consumers’ preferences and needs. We believe the release of the global limited edition SSS Panda, along with the Samsung Galaxy S24 Ultra it holds, will become a cherished memory of the public, connecting everyone through technology with endless possibilities brought by Samsung's innovations.”

The SSS Panda has a rounded physique, as well as star-shaped “dark circles” and a star-shaped mole exclusive to the Samsung special edition, and is energetic and full of curiosity. Beneath its adorable appearance, it is an expert in various cutting-edge AI functions, especially talented in using Galaxy AI to create joyful elements on photos and communicating with visitors from around the world in various languages – after all, it is known to be the ambassador of congeniality in the world of panda! The SSS Panda is also a photography expert, fond of exploring with the Samsung Galaxy S24 Ultra to capture every precious moment, all set to explore Hong Kong and meet new friends.

Galaxy AI, skillfully mastered by the SSS Panda, was introduced earlier this year to significantly revolutionize users’ mobile experiences. It now supports a wide range of Samsung mobile devices, including the flagship Samsung Galaxy S24 series, the foldable Galaxy Z Fold6 and Z Flip6, as well as a variety of smartphones, tablets, laptops, smart watches and earphones, opening a new era of mobile AI. Galaxy AI offers unimaginable applications in communication, work, creativity and more, enabling users to handle complex tasks with ease and explore various possibilities through Galaxy AI.

How to 'adopt' the "Special edition PANDA GO! Fest x Samsung SSS Panda"?

From December 9 to December 29, 2024, upon purchase of new designated Galaxy product at Samsung Experience Store, Samsung Online Shop, authorized resellers and distributors, customers may join the “Quick Share GO! x SSS Panda” activity. Customers who complete the activity may have a chance to adopt a piece of a 38cm high “Special edition PANDA GO! Fest x Samsung SSS Panda”.

The offer is available on a first-come, first-served basic while stock lasts. Terms and conditions apply. For more information, please visit Samsung Hong Kong official Facebook, Instagram and campaign website: https://www.samsung.com/hk_en/offer/quickshare-panda/[1].

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

Website: https://www.samsung.com/hk_en/

Online Shop: https://www.samsung.com/hk_en/offer/online-shop/

[1] Campaign website will be available soon.