Hong Kong – 17 April 2024 – Samsung Electronics H.K. Company, Limited has consistently merged innovative technologies with design aesthetics since the launch of its Lifestyle Series, offering users a selection of functional and stylish home appliances for the best experience, turning everyday items into sophisticated elements of home decor.

 

This year, Samsung continues to lead the industry in breaking new grounds, with a focus in innovative design concepts, superior performances, and thoughtful user experience. Elevating home appliances and design aesthetics to new heights, the new range infuses convenience, smart functionality, and style into every aspect of personal living, inspiring a new era of home aesthetics.

 

Music Frame: A Device Where Style Meets Sound

Samsung Lifestyle series has always been infused with pop elements. This year, the series has made headway in audio-visual experience with the addition of the newest member – Music Frame. Extending The Frame’s design concept, the new speaker also adopts a frame-like design with an exclusive pure-white Frame Bezel. The panel allows for the insertion of photos or favourite artworks, serving both as a unique desktop display and as a wall decoration for the living room, catering to various home styles. Wave goodbye to messy wires with the semi-transparent optical cable that can seamlessly integrate into the home, eliminating unwanted clutter.

Music Frame also features outstanding 24-bit sound quality that allows users to immerse themselves in the same spectacular sound wherever they are, powered by Dolby Atmos. Two woofers, two tweeters and two midrange drivers are in-built, with the woofers shooting out the back and the rest sounding to the front for clearer and more natural sound profile. Connect Music Frame with Samsung TV and Soundbar through Q-Symphony for the ultimate surround sound experience, orchestrated in harmony.

 

Supporting Bluetooth, Wi-Fi and Airplay connections and offering Tap Sound feature, simply tap the Galaxy phone against the frame to swiftly mirror music from the phone to Music Frame and enjoy wireless music streaming.

 

Keep the home fresh and vibrant with an effortless pairing of The Frame and Music Frame, significantly elevating its elegance and ambiance.

 

Learn more about Music Frame: http://spr.ly/2024_NEW_MusicFrame_EN

 

 

The Frame: Environmentally Conscious Design Meets Energy Efficiency with Upgraded Features

The Frame, the best-selling flagship TV of the Lifestyle Series, breaks free from the constraints of a conventional TV appearance, offering a minimalistic and sleek design. This year, the 43” - 75” models boast multiple new functionalities and 6 key features that enhance visual aesthetics and underscore a sophisticated taste in home decor.

·         New Pantone Validated Certification: Certified as both Pantone Validated and SkinTone Validated, a globally renowned authority in colour standard, The Frame can faithfully display a range of Pantone SkinTone skin colours, and the 2,390 colours in the Pantone colour system, for a true-to-life representation of colour richness.

 

·         Added Free Art Streaming Feature: Unique to The Frame, the Art Store offers specially-selected artworks every month for free, perfect for appreciation or home decoration. Subscription of Art Store grants access to more than 2,300 pieces of artworks from renowned artists, galleries, the Louvre, Van Gogh Museum and more.

·         New AI Energy Mode: In Art Mode, screen refresh rate can be automatically adjusted from the original 120Hz to 60Hz, achieving optimal energy-saving and putting environmentally friendly principals to work.

 

·         Frame-like Design: A variety of magnetic Frame Bezels allows for easy swapping, the personalisation keeps home decor fresh and vibrant.

 

·         Ultra Slim: With a body thickness of only 24.9mm, The Frame hugs the wall seamlessly like a hanging artwork. Whether placed in the living room, bedroom, or study, it showcases a spectacular taste in home furnishing.

 

 

·         Matte Design: Matte Display technology provides anti-reflection, anti-glare and anti-fingerprint functionalities, certified by authoritative German institution VDE for “Eye Care”, and American safety testing company UL for “Glare-Free”.

Learn more about The Frame: http://spr.ly/2024_NEW_FrameTV_EN

 

 

Brand New Upgraded Samsung BESPOKE Jet™ Series Vacuum Cleaner: Practicality with a Touch of Elegance

The newly upgraded Samsung BESPOKE Jet™ Plus Vacuum Cleaner will make its debut in May, offering users a tasteful and stylish vacuuming experience. Available in three voguish colours: Midnight Blue, Forest Green and Misty White to match different interior design aesthetics, the BESPOKE Jet™ plus Vacuum Cleaner is equipped with the All-in-one Clean Station™, featuring a multi-functional design with one-touch automatic dusting, recharge and storage. Additionally, it features an exceptional 210W suction power with various types of brushes and accessories. The enhanced Pet Tool+, specially designed for households with pets, features anti-tangle design to effectively remove hair from the brush roll, and the Slim LED Brush reaches into dark and tight spaces for efficient and thorough cleaning.

 

 

All-new BESPOKE Jet™ AI Vacuum Cleaner with Powerful AI-Driven Suction

The all-new BESPOKE Jet™ AI is set to impress when it arrives in the third quarter of 2024, inviting users to enter a new era of vacuuming experience with the new AI mode. BESPOKE JET™ AI uses artificial intelligence to detect and differentiate between floor types, automatically adjusting the suction power up to an impressive 300W. It can be connected to the SmartThings app, allowing users to enjoy a more efficient cleaning process and further optimizing their lifestyle.

 

Pre-order Date

Starting from 17 April 2024, Samsung Lifestyle Series will be available for pre-order at the Samsung Online Shop, Samsung Experience Store and authorised resellers and distributors. Customers who pre-order from 17 April to 2 May can enjoy complimentary gifts worth up to HK$7,038.

 

The Frame Offer

 

Music Frame Offer

 

Samsung BESPOKE Jet™ Plus Vacuum Cleaner

 

BESPOKE Jet™ Lite Vacuum Cleaner (Jet85)

 

For more information on Samsung Home Appliances, please visit: http://www.samsung.com/hk_en, or contact Samsung customer hotline at (+852) 3698-4698.

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

 

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