Hong Kong – February 4, 2025 – Samsung Electronics H.K. Company, Limited today announced the launch of the new Galaxy S25 series flagship smartphone. Three models – Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 – will be available for pre-order in Hong Kong starting today (February 4). Powered by Snapdragon® 8 Elite for Galaxy, tailor-made for Galaxy smartphones, the new Galaxy S25 series delivers powerful AI processing capabilities, along with more intelligent and more personalized mobile AI experience brought to users by One UI 7. With Galaxy's next-gen ProVisual engine, the quality of images captured is also significantly enhanced.

 

“Since the launch of Galaxy AI last year, Samsung has been at the forefront of AI smartphone development, Galaxy AI brings convenience to consumers and revolutionizes the way they interact with their surroundings. The latest Galaxy S25 series introduces even more personalized AI features, tailored to each user, while enhancing personal security, so that Galaxy AI can seamlessly integrate into users’ daily lives, safely and effectively. We will continue to pioneer technologies of the future, making Galaxy AI the daily companion of every user, improving their quality of life,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.

 

Intuitive and Smooth Interactions with Multimodal Capabilities

The Galaxy S25 series boasts powerful multimodal capabilities, allowing seamless processing of texts, voice, images, and videos. It also supports effortless cross-app applications for smoother interactions. With One UI 7[1], Galaxy AI analyzes users’ needs and preferences, delivering personalized experiences as an intelligent AI companion.

 

The upgraded AI Select features automatically detects and analyzes the contents displayed on screen, offering actionable suggestions for next step. Say you are browsing images online, simply by selecting the AI Select feature, the system will recognize the contents as images and provide options such as copy, save, share, etc., or even suggest Galaxy AI features like Drawing Assist[2] and Generative Edit[3] for follow-ups.

 

Circle to Search[4] has also welcomed major upgrades. Besides allowing quick searches by circling on-screen contents such as words and images, or providing steps and answers for mathematical questions or formulas, it now recognizes phone numbers, e-mails and URLs on screen, letting users to call, send email or visit any websites with a single tap. Additionally, it supports music search, which users can simply tap the musical note icon to activate song recognition and search for music playing on their phone or in their surroundings.

 

Galaxy AI has further expanded features on productivity and creativity tools. Galaxy S25 series’ Call Assist feature now supports Call Transcript[5], allowing users to record and create transcripts by simply activating the feature during a call, together with Galaxy AI's Cantonese support to facilitate daily uses. Users can also generate summaries of the transcribed content to review key points of conversations easily. The Visual Creation Toolbox in Drawing Assist not only enables users to create images using Sketch to Image and images from the Gallery, it now also supports text-to-image feature, allowing users to enter descriptions and select different art styles to generate corresponding images. These images can be saved as stickers and added to messaging apps such as WhatsApp, having more fun for daily communications.

 

Ultimate Personalization with No Compromises on Privacy

While ushering in the era of mobile AI, Samsung prioritizes privacy and security to ensure users can enjoy Galaxy AI features without concerns. On Galaxy S25 series, Personal Data Engine[6] analyzes users’ on-device data safely to deliver tailored AI features that perfectly match individual needs and preferences. The series also supports post-quantum cryptography, protecting personal data against emerging threats posed by advancing quantum computing. All personalized data is kept private and secured by Knox Vault, preventing any unauthorized access.

 

With an added fortified layer of device safety, One UI 7 further enhances protection for device and cloud storage through updates including Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor security status across the connected Galaxy ecosystem.

 

With these powerful security features, users can enjoy an exclusive Galaxy AI experience. The new Now Brief[7] offers essential information such as summary of sleep conditions, weather forecast, schedule reminders, and more, based on users' habits and preferences. Besides, Now Bar[8] allows users to view Now Brief and other active items directly on the locked screen, and control multiple apps including clock, voice recorder, music, and map navigation.

 

Top Tier Photography and Pro Creation with Galaxy AI

Equipped with high resolution sensors and the latest generation ProVisual Engine, Galaxy S25 series captures exceptionally clear images at any range and distance, raising the bar for mobile photography. Double-analysis noise removal ensures brilliant night photography with real-time interframe analysis and pixel-level data processing. Meanwhile, Spatio-Temporal Filter (STF) has been integrated into the processor for the first time, effectively distinguishing stationary and moving objects and reducing noise.

 

With the new 50MP ultrawide camera, Galaxy S25 Ultra captures significantly clearer and more vibrant images, delivering every details in any lighting environment. It also supports 10-bit HDR recording, which offers four times richer color performance than 8-bit, for users to create even more stunning videos.

 

Galaxy S25 series also introduces a selection of professional tools, bringing movie-quality production to everyone. Galaxy Log enables more precise color gradings and lighting adjustments for users to fine-tune their videos and create professional works simply with their mobile phones. The Virtual Aperture feature has also been integrated into the commonly used Expert RAW[9], providing AI-powered adjustment of depth and brightness for DSLR-like experiences and results.

 

Additionally, Photo Assist is introducing two new features. Audio Eraser[10] can distinguish and separate various types of sounds in a video, including voices, crowds, wind, music, nature and noise, allowing users to adjust or even eliminate unwanted sounds. Auto Trim leverages AI to analyze the content of a video, extracting key frames and automatically editing them into a new video for effortless creation, where users simply have to decide the video length and select background music. 

 

Most Powerful Processor To-Date for More Powerful Galaxy AI Performance

The Galaxy S25 series is powered by the most powerful processor in the history of Galaxy - Snapdragon® 8 Elite for Galaxy, co-developed by Samsung and Qualcomm to achieve unparalleled flagship performance. Compared to the previous Galaxy S24 series, NPU performance, CPU[11] performance and GPU performance have increased 40%, 37% and 30% respectively, ensuring more efficient Galaxy AI processing. It is also equipped with the Vulkan Engine and new Ray Tracing technology, to provide a smoother and more realistic mobile gaming experience.

Featuring advanced and efficient AI image processing through ProScaler[12], the Galaxy S25 series achieves a 40%[13] improvement in display image scaling quality. The series also integrates Samsung’s mobile Digital Natural Image engine (mDNIe), bringing greater display power efficiency with Galaxy IP. Additionally, thanks to the new heat dissipation structure with 40% larger Vapor Chamber and the tailored Thermal Interface Material (TIM), Galaxy S25 Ultra now enjoys extra enhancement in thermal efficiency.

 

Continued Commitment to Sustainability with Unified Design

Unifying Galaxy's signature design, Galaxy S25 Ultra, Galaxy S25+ and S25 all feature rounded edges for a more comfortable grip and aesthetic consistency across the series. Galaxy S25 Ultra features a durable titanium frame and the Corning® Gorilla® Armor 2 screen with glass-ceramic, enhancing drop and scratch resistance[14] alongside minimizing reflections with its proprietary anti-reflective surface treatment, making Galaxy S25 Ultra the slimmest, lightest, and most durable Galaxy S series mobile to date.

 

Samsung is committed to its sustainability visions. Galaxy S25 series features up to 8 types of recycled in its key components, including plastics, aluminum, glass, cobalt, rare earth elements, steel, gold and copper. Each Galaxy S25 series device uses a minimum of 50% recycled cobalt[15] for its battery, making the series the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Additionally, every external component of Galaxy S25+ and S25 now includes at least one recycled material[16], as their metal frame incorporates recycled armor aluminum[17] for the first time. Combined with seven generations of OS upgrades and seven years of security updates[18], the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

 

Pre-order Offer

The Galaxy S25 series will be available for pre-order in Hong Kong on February 4, 2025, and open for sale on February 14. During the pre-order period, customers who pre-order at Samsung Online Shop (https://shop.samsung.com/hk_en), Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy a series of promotional offer[19].

 

Pre-order Period	Details
Galaxy S25 Ultra   (February 4 – 13, 2025)	Customers who pre-order at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   Limited-time storage upgrade, available at a special pre-sale price:   ○ Galaxy S25 Ultra (1TB ROM): Pre-sale Price at HKD12,098 (Equivalent to HKD1,300 discount) ○ Galaxy S25 Ultra (512GB ROM): Pre-sale Price at HKD10,098 (Equivalent to HKD800 discount)
Galaxy S25+   (February 4 – 13, 2025)	Customers who pre-order at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   Limited-time storage upgrade, available at a special pre-sale price:   ○ Galaxy S25+ (512GB ROM): Pre-sale Price at HKD8,098 (Equivalent to HKD500 discount)
Galaxy S25   (February 4 – 13, 2025)	Customers who pre-order at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   Limited-time storage upgrade, available at a special pre-sale price:   ○ Galaxy S25 (512GB ROM): Pre-sale Price at HKD6,398 (Equivalent to HKD500 discount)
Other Pre-Order Offer   (February 4 – 13, 2025)	Customers who pre-order at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   Bundle Offers HKD800 discount on the Galaxy Watch Ultra upon the same purchase. HKD600 discount on the Galaxy Watch 7 series upon the same purchase. HKD500 discount on the Galaxy Buds3 Pro or Galaxy Buds3 series upon the same purchase. 50% discount on selected accessory cases upon the same purchase.

 

 

Availability and Suggested Retail Price

The Galaxy S25 series will be available on the following dates with the suggested retail price:

 

*Exclusively for sale at Samsung Online Store.

 

 

Samsung Galaxy S25 Ultra / S25+ / S25 Specifications:

 

Connectivity

**** Applicable to designated device

** Measured diagonally, the screen size in the full rectangle

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

^▲▲ It must be charged by dedicated Samsung Charger and Battery.

^▲▲▲ Charging is stopped to prevent the battery from draining when its battery level is below 30%. Limited to Samsung or other brand smartphones with WPC Qi wireless charging. May not work with certain accessories, or third-party devices.

*** Please visit http://www.samsung.com/hk_en for latest Operating Platform.

^ Please visit http://www.samsung.com/hk_en for the Dust and Water Resistance lP68 level.

^^ Subject to local network, data and messaging services.

 

++ Support 5G Network in HK, China and Macau: Sub6 FDD and Sub6 TDD: Support 4G Network in HK, China and Macau: FDD-LTE and TDD-LTE; Subject to local network, data and messaging services.

^▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

+ For reference only, please check with our staff for details.

^D GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

# Stereo Bluetooth is only applicable to specific headsets.

## The use of Samsung Wallet in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Wallet.

 

** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

 

For more product information, please visit https://www.samsung.com/hk_en/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

 

Website: https://www.samsung.com/hk_en/

Online Shop: https://www.samsung.com/hk_en/offer/online-shop/

[1] The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[2] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[3] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit allows image size to be adjusted to up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[5] Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

[6] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.

[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection.

[8] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[9] Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.

[10] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[11] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[12] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[13] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[14] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[15] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

[16]Every external component of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[17] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

[18] Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[19] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions.