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Samsung unveils newest 98” QN990C super-sized TV series Relish in superior audio-visual mastery

Oct 13. 2023

Hong Kong – 13 October 2023 – Samsung Electronics H.K. Company, Limited unveiled a new lineup of super-sized TV models today, expanding its range and providing consumers with an even broader spectrum of choices. Market research firm Omdia highlighted the significant uptick in the demand for larger TVs; global sales for 85” TVs skyrocketed from 180,000 units in 2019 to a whopping 1.87 million in 2022. Likewise, 98” TV sales jumped from just under 1,000 units in 2019 to approximately 160,000 in 2022.

 

Samsung's newly launched 98”, super-sized TVs are set to redefine the epitome of viewing perfection. Rooted deeply in Samsung's ethos is a people-first design philosophy, combined with a relentless pursuit of innovative technology. This ensures top-tier quality and an intuitive user experience. The company's newest offerings seamlessly meld consumers with cutting-edge technology, addressing the surging appetite for expansive screens. In essence, these models encapsulate Samsung's unmatched expertise in audio-visual entertainment, delivering an unparalleled immersive experience to an expansive audience.

 

Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited said, "Samsung remains steadfast in its commitment to furnishing consumers with superior-quality products that cater to their diverse daily needs. Recognising the growing appetite for larger television screens, Samsung has expanded its offerings across multiple TV series. Whether it's the unparalleled viewing depth of Neo QLED 8K, or the striking contrast of QLED 4K, Samsung ensures all these preferences are met, empowering consumers to craft a bespoke home audio-visual experience."

 

 

New QN990C Series: 98” Cinematic brilliance; Also newly launched: the stellar Q80C Model

 

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Samsung's Neo QLED 8K QN990C TV series unveils its majestic 98” model, setting new standards for immersive and lifelike viewing experiences. This series showcases Samsung's pioneering technology, rendering intricate visuals on a grand scale, taking the 8K experience beyond imagination for every viewer. The Neo QLED 8K is powered by Samsung's sophisticated Neural Quantum Processor 8K, which supports 14-bit brightness levels and AI upscaling technology, elevating image quality and accentuating the intricacies of each frame. The novel Quantum Matrix Technology Pro adeptly manages Samsung's patented Quantum Mini LED, rendering images flawlessly in both luminous and shadowed regions. Moreover, the Neo Quantum HDR 8K Pro shapes vivid colours and contrasts, and when harmonised with the dynamic HDR10+ tone mapping technology, it offers unmatched precision, bringing every image to life in exquisite detail.

 

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Samsung also presents a 98” mega screen for the QLED 4K Q80C TV series, curating a cinematic home entertainment experience defined by impeccable colours and contrast. This model incorporates the latest matrix backlighting technology, precisely managing the backlight's focal points, evoking deep blacks and pristine whites, thereby delivering matchless, refined contrast. The Neural Quantum Processor 4K, paired with AI upscaling technology, dramatically refines the original image quality, delivering crisp 4K visuals. The Real Depth Enhancer, inspired by human visual perception, amplifies foreground contrast, rendering images that are strikingly lifelike. Meanwhile, the new Quantum HDR+ scrutinises each scene, offering captivating colour depth and enriched details.

 

Availability and Suggested Retail Price

Discover the exciting offers by visiting the official Samsung website for the most up-to-date details.
Launch dates and price guidelines for Samsung's newest TVs:

Product model

Dimensions

Launch date

Suggested retail price

Samsung Neo QLED 8K QN990C TV series

QA98QN990CJXZK

98”

14th Oct 2023

HKD310,980

Samsung QLED 4K Q80C TV series

QA98Q80CAJXZK

98”

14th Oct 2023

HKD79,980

 

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

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