Hong Kong – 3 May 2023 – Samsung Electronics H.K. Co., Ltd. today unveiled its new 2023 product lineup, which focuses on enhancing connectivity and providing users with innovative technologies for a better, more personalised, and more thoughtful experience, while striving towards a sustainable future. Samsung’s continued dedication to high-quality viewing experiences and human-centered design philosophy has enabled it to once again top the global TV market, making it the 17th year in a row as the TV leader₁.

“Samsung firmly believes that technology has the potential to elevate life and improve efficiency. That’s why we constantly analyse the ever-changing market needs and develop human-centered innovative products,” said Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Co., Ltd, “Samsung’s 2023 TV lineup not only features multiple breakthroughs in screen technologies, but is also further enhanced by an upgraded SmartThings that simplifies consumers' everyday lives through seamless multi-device integration across its entire ecosystem. In addition, our 2023 lineup reflects our commitment to sustainable development, with a key focus on waste reduction and energy saving, offering users with diverse high-quality options to meet their various needs.”

Samsung’s 2023 TV lineup introduces five major elements that enhance the home experience

Samsung's latest TV lineup has been designed to meet the evolving demand for lifestyle and smart home experiences. With five key elements incorporated into their designs, these TVs not only function as stylish furniture pieces, but also serve as entertainment centers and even art pieces that naturally integrate into daily life, providing users with a unique and stylish home experience.

•     Be Connected: As the centerpiece of home connectivity, Samsung TVs feature an upgraded SmartThings that allows easy connection and management of multiple devices and home appliances, delivering users an ultimate smart home experience.

•     Be Innovative: Samsung’s 2023 Neo QLED and OLED and are equipped with Samsung's exclusive Quantum Dot technology, along with Mini LED and self-illumination technology, the picture colours remain vibrant even in the brightest scenes, transcending the limits of the screen and providing users with a diverse and captivating entertainment experience.

•     Be Fun: Samsung’s 2023 TV lineup including Neo QLED and OLED, as well as Odyssey OLED G8 curved gaming monitor offer gamers an unparalleled gaming visual experience, thanks to their top-of-the-line picture quality coupled with premium specifications and advanced gaming features. Players can unleash their full potential in any gaming scenario, easily mastering the key to victory.

•     Be Stunned: The new TV and Soundbar lineup allows users to transform their home into a luxurious private cinema. With unmatched picture quality and impeccable stereo sound, it delivers a cinema-quality immersive experience, all within the comfort of your own home.

•     Be Stylish: The Samsung Bespoke Home series seamlessly integrates smart technologies and customised design elements into its stylish home appliances, delivering exceptional performance and a diverse array of options that fully embrace the latest interior design trends.

Samsung’s 2023 Neo QLED offers an unprecedented immersive experience by capturing even the finest details

Samsung spoke to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content than ever before, delivering an extraordinary 8K viewing experience. Samsung Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling. Equipped with Samsung’s new Auto HDR Remastering, which uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, SDR content is made brighter and livelier for absolute immersion.

Samsung OLED - The “World’s First Pantone-Validated HDR OLED”

Samsung OLED is now available in 55, 65 and the new ultra-large 77-inch models, equipped with cutting-edge technologies coupled with exciting specifications and features that elevate the viewing experience to new heights. The series also incorporates Samsung's own Quantum Dot technology that has been developed for Samsung’s Neo QLED, which utilises 8 million specially designed self-illuminating three sub-pixels (red, green and blue) for exceptional contrast, eliminating the traditional white sub-pixel design of OLEDs, resulting in a much higher level of brightness, color accuracy, and durability, giving users an unprecedented visual experience.

Samsung OLED is also powered by Neural Quantum Processor 4K, which features 20 independent AI neural networks that use deep learning algorithms to analyse the types and features of content in real-time to upscale lower-definition picture content to higher quality. Its perceptional colour mapping ensures immaculate colour accuracy, making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”₂The S95C model offers an immersive viewing experience that goes beyond the screen by keeping its reputable Infinity Screen, showcasing nearly bezel-less design and ultra-slim profile.

Experience next-generation gaming with customised features for seamless, unlimited popular streaming games

Samsung’s mission with premium screens, from Neo QLED 8K to OLED, goes beyond delivering outstanding picture quality. Samsung’s 2023 TV lineup includes features specifically designed for gamers, such as Game Bar 3.0₃, which places gamer controls front and center, along with MiniMap Sharing₄ and Virtual Aim Point, which elevate the experience for every type of gamer. MiniMap Sharing allows players to zoom in on any location on the game and wirelessly project it onto a tablet or other display, enabling them to see the mini map of their game at-a-glance; while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.


A new iteration of harmony between the TV and soundbar delivers an unparalleled immersive viewing experience

Samsung is committed to pushing the boundaries of picture and sound quality innovation. The 2023 TV series come with impressive built-in speakers, featuring the new AI Sound Remastering that utilises AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. Samsung's Soundbar is also widely recognised as a leader in the global soundbar market, having been the top-selling brand for nine consecutive years₅. The 2023 Soundbar features the new Q-Symphony 3.0, which provides vastly evolved sound by tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail than ever before.

Samsung’s HW-Q990C is a flagship Soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It also comes with SpaceFit Sound Pro, which helps the soundbar to automatically analyse the room, offering clear and unmatched sound by optimising the audio to match any space; while Game Mode Pro optimises sounds by game genres, enhancing the realism and immersing players in every gaming scene.

Samsung’s 2023 lineup takes care of every aspect of your home

Samsung's 2023 product lineup features an impressive array of offerings, encompassing not only state-of-the-art TV technologies but also an expanded selection of personalised smart home products, such as:

•     BESPOKE Jet_TM Vacuum Cleaner comes in three new colorways - Midnight Blue, Woody Green, and Misty White, providing the perfect way to add vibrancy to any space. Equipped with a new All-in-One Clean Station_TM, the BESPOKE Jet_TM offers the ultimate one-touch dust-free experience combining automated dusting, charging and easy storage. This sleek design model ensures you always stay one step ahead in both home aesthetics and practicality while keeping dust and grime off your hands.

•     BESPOKE refrigerator offers four stylish color choices for its glass panels, inviting users to mix and match freely. In 2023, Samsung collaborated with popular local artist Vivian Ho “@vvvvnho” to demonstrate how to add a personal touch by using her artwork to revamp the BESPOKE refrigerator. This collaboration aims to create a unique and lively kitchen space that reflects the user's personality.

•     The Frame has gained widespread acclaim for its distinct frame design that effortlessly complements various interior styles. In 2023, the 32-inch The Frame introduces a new Sand Gold metal bezel option that accentuates the user's style. The built-in Art Store provides users with an extensive collection of artworks from over 2,100 renowned artists, museums, and galleries.

•     The Sero effortlessly connects with the user’s mobile device through the SmartThings app, allowing for a smooth and natural display of content in both landscape and portrait orientations. This year, it features a new elegant Space White design that perfectly blends into any space, making it an ideal addition to homes or coffee shops as a stunning display screen.

Ultimate smart and convenient everyday living with Samsung SmartThings

Samsung has been dedicated to creating a better-connected world by offering users smarter and more convenient home experiences. Samsung’s 2023 lineup features an upgraded version of SmartThings, which allows users to manage all connected devices through a single interface, providing a more seamless IoT experience and creating an even smarter home.

The four core foundations of Samsung SmartThings include:

•     Instant Connection: Enables users to easily connect their devices in just one step;

•     Automated Connection: Automatically connects devices, like TVs or smartphones, with other Samsung devices such as air conditioners, dryers, refrigerators, and washers, eliminating the need and time for manual setup.

•     Expansive Compatibility: Being one of the first brands to adopt Matter, and a founding member of the Home Connectivity Alliance (HCA), enabling more devices from any brand to work seamlessly together.

•     Security: With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring the highest level of security and offering peace of mind for users.

Embracing sustainability by putting people and planet at the center

Samsung has made the environment its top priority, focusing on designing products to promote a more sustainable future in the everyday use of technologies. Samsung is leading the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging. Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials₆, and offer sustainable packaging from the box to all the wrapping inside. In addition, Samsung’s third generation SolarCell Remote uses fewer materials and is more compact. It is also free of licensing, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place. Samsung has also introduced an AI Energy Mode feature on SmartThings, which helps users monitor energy consumption and usage patterns. It can even analyse the content playing on the screen to reduce power consumption without distracting from the content. This allows users to enjoy a smarter and personalised home while contributing to building a healthier planet.

1 According to the report published by market research firm Omdia.
2 Pantone is a global authority in colour, providing a standardised system relied on by over 10 million designers and producers worldwide.
3 Game Bar supports PC & console gaming only.
4 MiniMap Sharing will be available via software update in the first half of 2023.
5 According to the report published by market research firm, FutureSource Consulting in February.
6 Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)

For more information on Samsung Home Appliances, please visit: http://www.samsung.com/hk_en, or contact Samsung customer hotline at (+852) 3698-4698.