Hong Kong – April 23, 2025 – Samsung Electronics continues to lead the global TV market, securing its position as the global leader in the TV market for the 19^th consecutive year[1]. With the commitment to pioneer innovation for premium and ultra-large TV, Samsung Electronics H.K. Company, Limited today announced the launch of 2025 AI TV series, featuring Neo QLED, OLED and QLED series, along with the first introduction of Vision AI. This powerful AI revolutionizes consumers' perceptions of smart TVs, offering an unprecedented audio and visual experience.

Samsung also launches the new Soundbar series and Odyssey gaming monitors — including the revolutionary Odyssey 3D for naked-eye 3D experience, and the stunning Odyssey OLED G8 which features an industry-first 4K, 240Hz screen[2], bringing ultimate home entertainment experiences to every user's home.

“Samsung Vision AI marks a significant milestone for us to deliver intelligent and adaptive screen experiences. We are delighted to bring Vision AI to our 2025 AI TV series, redefining the development trends of smart TVs — offering personalized experiences which are adaptive to user preferences and habits. Meanwhile, in this era where e-sports and gaming culture prevail, Samsung is dedicated to developing more advanced display technologies to enhance gaming experience. The brand new Odyssey gaming monitors bring unparalleled image quality and top-notch performance through innovative technology, bringing immersive gaming experiences to every gaming enthusiast at home,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.

Samsung Vision AI Offers Personalized Visual and Audio Experience with Enhanced Quality

Samsung Vision AI brings significant advancements in picture and sound quality. It utilizes on-device AI picture and sound technologies to analyze content and surrounding environments in real time, for visuals and audio adjustment, and offer personalized and optimized experience according to users’ behaviors. Through the One UI Tizen OS, users can easily access the latest Samsung Vision AI features and favorite streaming services, and create custom profiles to receive content recommendations curated to their needs and preferences. The OS offers up to 7 years of updates and supports, ensuring users can enjoy the devices with peace of mind. Meanwhile, through integration with SmartThings ecosystem, the screens become the central hubs for smart living:

• Pet Care[3] and Family Care[3]: Users can get access to live video of the living room through connected camera and receive alerts when attention is needed for pets or children. For example, when pets need care, users can remotely control the automatic pet feeder to feed their pets, or play pet shows or music on TV, for peace of mind at home or away.
• Home Insights[4]: Uses can view notifications from various smart devices on the screen, and get an overview of the entire smart home at a glance with 3D Map View.
• Universal Gestures[5]: Users can wear the Galaxy Watch to control the TV with different hand motions, like rotating the wrist to scroll the screen, or making a fist to return to previous menu.

Neo QLED 8K: Top-tier Flagship Specifications Deliver Ultimate 8K Resolution

The new Neo QLED 8K series features two models — QN990F and QN900F, delivering an exceptional glare free picture with Quantum Matrix Mini-LED. Thanks to Samsung Vision AI, it delivers immersive images and sound , along with unparalleled breakthrough experiences. Built with Samsung’s most advanced NQ8 AI Gen3 Processor, the Neo QLED 8K series leverages 8K AI Upscaling Pro[6] to transform SD, HD or even 4K content into near 8K resolution, presenting sharp, detailed and ultra-clear visuals. The series also integrates the award-winning Glare-Free technology, significantly reducing glare caused by reflected light, to ensure stunning 8K visual effects in any environment. The all-new Wireless One Connect Box offers wireless connectivity, supporting transmission distances of up to 10 meters, making installation and connectivity a breeze.

The Motion Xcelerator 240Hz[7] ensures blazing fast motion clarity for gaming, while AI Motion Enhancer Pro[8] smooths the motion of fast-moving visuals and text, allowing users to focus on every detail of the game. Supporting Dolby Atmos, combined with Object Tracking Sound Pro[9] to provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track, delivering immersive and lifelike sound effects that makes users feel like they are right in the action.

The new Neo QLED 8K series also features extremely thi and sleek Metral Frame design, combining cutting-edge technology with elegant aesthetics, serving as a top-tier home entertainment device. It allows users to create a sophisticated home environment, to showcase their own personalities and  living styles.

Neo QLED 4K: Enjoy Crisp Clarity in Every Scene

The new Neo QLED 4K lineup is the most expansive yet, including three series — QN90F, QN80F, and QN70F. All models feature Quantum Matrix Mini-LED for stellar brightness and accurate color across every scene. The flagship QN90F incorporates the upgraded NQ4 AI Gen3 Processor, effectively enhancing image quality and sound. The processor upscales[10] older content into 4K resolution, while Neo Quantum HDR+[11] analyzes each scene to boost brightness and make visuals appear even more realistic. The QN90F also supports the Glare-Free technology which users can enjoy their favorite content with virtually no glare. The Motion Xcelerator 165Hz ensures clear and smooth dynamic visuals. The other two series, QN80F and QN70F, feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimized sound, as well as 4K AI Upscaling and smooth, tear-free gaming with Motion Xcelerator 144Hz.

OLED TV: Elevating Visual Experience Comprehensively through AI

The all-new OLED TV series consists of three models: S95F, S90F, and S85F. The S95F and S90F models feature the NQ4 AI Gen3 Processor[12], optimizing contrast, brightness, depth and color across every scene. Also featuring advanced OLED Glare-Free technology, virtually eliminating glare and reflections from sunlight or ambient lighting. With 4K AI Upscaling Pro[13], it helps to transform everything on screen into impressive 4K resolution. The S95F boasts Samsung’s brightest-ever OLED screen and OLED HDR Pro[14] – ensuring the series can maintain the impressive contrast and color accuracy OLEDs are known for. For gamers, Motion Xcelerator 165Hz[15] ensures smooth motion and blazing fast speeds from even the most demanding games. Users can enjoy the same pure blacks, bright whites and Pantone-Validated color offered across the entire 2025 OLED lineup, so images on screen look as incredible as they do in real life.

Expanding Samsung Art Store to 2025 TV Series

Samsung continues to promote the fusion of technology and art, having previously partnered with the globally renowned art event Art Basel, becoming its Official Art TV. Now, Samsung is expanding the Samsung Art Store to include the Neo QLED 8K series, Neo QLED 4K series, and QLED series, allowing more users to transform their home TV screens into personal art galleries, enhancing the artistic ambiance at home and integrating art into daily life. The Samsung Art Store is now featuring  over 3,000 artworks from the world’s leading artists, museums and galleries, including Jean-Michel Basquiat, Salvador Dalí, Vincent van Gogh, MoMA, Art Basel and more. Furthermore, with Generative Wallpaper, users can transform screens into dynamic, personalized art canvases, making images that perfectly match their taste or occasion.

The New Soundbar Transforms Home into Private Cinema with Surround Sound

Samsung Soundbar series has always been highly recommended in the market. It has maintained its position as the world’s top soundbar brand for the 11th year in a row[16]. The new model HW-Q990F features 11.1.4ch Sound for truly immersive surround sound. It supports wireless Dolby Atmos and DTS:X, allowing users to explore deep and rich audio by experiencing surround sound from the sides, corners, top, and rear. It is also equipped with 8-inch dual active driver subwoofer, smaller in size when compared to previous generation, providing audio effects closer to the original sound with AI technology to reduce distortion. Another model, HW-QS700F, offers flexible installation methods, allowing users to adjust according to their home style, whether wall-mounted or table-mounted, the built-in gyroscope sensor can automatically switch the sound output, for the most authentic Dolby Atmos sound experience.

Entering the World of 3D Gaming on the Odyssey 3D

The new Odyssey 3D (G90XF model) 27” monitor introduces a groundbreaking 3D gaming experience that does not require dedicated glasses. Advanced eye-tracking technology and a proprietary lenticular lens deliver a natural-looking high-definition 3D image, accessible through the Odyssey 3D Hub app[17], which makes the action jump out of the screen to bring new energy and immersion to games and video content. In addition to 3D gaming, the Odyssey 3D features AI video conversion, which can transform video content into 3D, breathing new life into nearly all content[18]. Every scene of compatible content is analyzed and converted to 3D for consistent 3D effects with less eye strain.

The Odyssey 3D also boasts impressive gaming performance. A 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time keep gaming responsive and smooth on its 4K screen, while AMD FreeSync™ Premium and NVIDIA G-SYNC Compatible reduce choppiness and screen lag, even during fast and complex gameplay. Edge Lighting takes 3D immersion to the next level by filling the gaming environment with lighting that adapts to games. It fills the space under the monitor with colors that synchronize with the screen’s lighting, enhancing the 3D screen and bringing game environments into real life.

Odyssey OLED G8 Features Highest Pixel Density on a 27’’ Screen

The unmatched picture quality of OLED gets a performance boost on the new Odyssey OLED G8(G81SF model). Available in 27” and 32” models, the 27” has 166 pixels-per-inch — the industry’s highest pixel density for a screen that size — and the industry’s first 4K monitor with a 240Hz refresh rate[19]. Both sizes of the OLED G8 bring groundbreaking performance and visual quality together.

The new 4K QD-OLED visuals deliver amazing details, with enhanced colors and contrast ratio from any viewing angle thanks to quantum dot technology. Boosted by VESA DisplayHDR™ TrueBlack 400, it delivers near-infinite contrast that makes vibrant colors pop, even at the high, typically 250nit brightness. Glare Free technology certified by Underwriters Laboratories (UL) allows the screen to produce less reflection, reducing distractions during use.

The screen’s image is protected by Samsung OLED Safeguard+. The proprietary Dynamic Cooling System uses the industry-first Pulsating Heat Pipe to diffuse heat five times better than standard graphite sheets, without adjusting brightness. This protects the screen from burn-in, prolonging the life of the screen. The 240Hz refresh rate and 0.03ms GtG response time make the Odyssey OLED G8 a top performance gaming monitor, with fast and smooth screen movements. It supports AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible to prevent stuttering, tearing and jittering. These performance features combine to make gaming ultra smooth, responsive and immersive.

The Odyssey OLED G8 also makes a stylish addition to any gaming setup. The slim metal design fits any aesthetic, while Core Lighting+ surrounds the user with lighting based on the screen. And it’s all easy to set up, thanks to the ergonomic stand.

Offers and Availability

The new Samsung 2025 TVs will be available for pre-order from April 23, 2025, and will open for sale on May 7, 2025. During the pre-order period, customers who pre-order specified models of Samsung TVs at Samsung Online Shop (https://www.samsung.com/hk_en/offer/online-shop/), Samsung Experience Store, authorized resellers and distributors’ physical and online stores can receive a complimentary HW-Q930D 9.1.4 ch Soundbar and wall mount. They can also participate in Samsung's smartphone Trade-in, with successful trade-ins earning up to an additional HKD3,000 in vouchers[20].

Besides, the Soundbar series will open for sale on May 7 , 2025, while the Odyssey 3D and Odyssey OLED G8 monitors will open for sale from now on. From now till May 6, 2025, customers who purchase Odyssey 3D or Odyssey OLED G8 can enjoy the Early-Bird Offers[20]:

Suggested Retail Price

For more product information, please visit https://www.samsung.com/hk_en/offer/online-shop/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

Website: https://www.samsung.com/hk_en/

Online Shop: https://www.samsung.com/hk_en/offer/online-shop/

[1] Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

[2] Based on Samsung's internal market research, as of March 24, 2025.

[3] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed into same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas.

[4] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available.

[5] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

[6] Neo QLED 8K QN990F features 8K AI Upscaling Pro. QN900F features 8K AI Upscaling. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[7] Neo QLED 8K QN990F features Motion Xcelerator 240Hz. QN900F features Motion Xcelerator 165Hz. Viewing experience may vary according to types of content and format.

[8] Neo QLED 8K QN990F features AI Motion Enhancer Pro. QN900F features AI Motion Enhancer. Viewing experience may vary according to types of content and format. Enhancing may not apply to PC connection and Game Mode.

[9] Neo QLED 8K QN990F features Object Tracking Sound Pro. QN900F features Object Tracking Sound+. Viewing experience may vary according to types of content and format.

[10] Viewing experience may vary according to types of content and format. Enhancing may not apply to PC connection and Game Mode.

[11] The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[12] OLED S95Fand S90F feature NQ4 AI Gen3 Processor, while S85F features NQ4 AI Gen2 Processor.

[13] OLED S95Fand S90F feature 4K AI Upscaling Pro, while S85F features 4K AI Upscaling. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[14] OLED S95F features OLED HDR Pro, OLED S90F features OLED HDR+. The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[15] OLED S95F features Motion Xcelerator 165Hz, S90F features Motion Xcelerator 144Hz, S85F features Motion Xcelerator 120Hz. Viewing experience may vary according to types of content and format.

[16] Source: 2025 FutureSource Consulting Ltd.: Worldwide Home Audio Quarterly Tracker.

[17] Odyssey 3D Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Odyssey 3D Hub can be transferred for 3D gaming.

[18] To activate 3D conversion, Odyssey 3D Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content or when HDR mode is enabled. 3D conversion only supported with NVIDIA graphics cards. RTX 3080 or higher recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher.

[19] Based on Samsung's internal market research, as of March 24, 2025.

[20] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions. Please refer to  Samsung Online Shop (https://www.samsung.com/hk_en/offer/online-shop/) for more information.