Hong Kong – 27 March 2025 – Samsung Electronics Co., Ltd. is dedicated to elevate art appreciation to new heights thorugh innovative technology, making contemporary art more easily accessible to global audience and echoing the trends of digital art creation. This year, Samsung is honored to establish a partnership with the prestigious art exhibition – Art Basel, becoming the Offical Art TV for Art Basel in Hong Kong, Basel, Paris and Miami Beach.

 

This global collaboration signifies the fusion of internationally renowned art exhibition with cutting-edge innovative technology. The Art Basel Hong Kong this year will be held from March 26 to 30, 2025 at the Hong Kong Convention and Exhibition Centre. Samsung will showcase the "2025 New Art TV Series" during the art fair, featuring upgraded versions of The Frame Pro | The Frame Art TV, Micro LED, Neo QLED 8K, and QLED TVs, along with the exclsuive Samsung Art Store and collaborations with global artists, to create an immersive ArtCube for visitors to enjoy a distinctive cultural experience.

 

“It is our pleasure and honor to collaborate with Art Basel, bringing the top-notch artistic cultural experience of Art Basel beyond the venue through our 2025 New Art TV Series, and establishing long-term partnerships with Art Basel's excellent international galleries and artists to make art more personalized and exclusive, and integrated into our daily lives,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.

 

Samsung Art Store X Art Basel: Redefine Art Appreciation

As the Official Art TV of Art Basel, Samsung has announced this year's collaboration with Art Basel, bringing contemporary art masterpieces to global audience from the galleries exhibiting at Art Basel Hong Kong. Starting today, subscribers of Samsung Art Store, the premium digital art platform exclusively available on Samsung Art TVs, can enjoy a curated collection of 23 select works from Art Basel’s galleries, which some of them are displayed at Art Basel Hong Kong during 26 – 30 March.

 

Art enthusiasts worldwide can now appreciate internationally renowned gallery artworks in 4K resolution through the Samsung Art Store, experiencing the world-class art streaming presented by Art Basel without leaving their homes.

The Artistic Collaboration of 2025 New Art TV Series

Since the introduction of The Frame Art TV in 2017, Samsung has continuously enhanced the unique Art Store experience and partnered with world-renowned museums, galleries, and artists. The Samsung Art Store is now featuring over 3,000 artworks from global partners such as galleries exhibiting at Art Basel, MoMA, the Louvre, and the Van Gogh Museum.

 

Previously an exclusive feature of The Frame Art TV, the Samsung Art Store will now expand to the AI-powered 2025 MICRO LED, Neo QLED, and QLED TV series, bringing a world-class art experience to more households. The Neo QLED and QLED series are set to be launched in May, please stay tuned for the launch.

 

Samsung Art TV Series — The 4C

 

• Certified by the Art World
  Collaborating with the world's most prestigious museums and galleries, featuring authorized artworks from over 70 galleries and 800 artists. Certified by global color authority Pantone, offering rich color representation (Pantone certification applies to The Frame only).

   

• Curated Art Collection
  Monthly recommendations of selected artworks based on seasons and themes.

   

• Complimentary Selected Artworks
  Offering over 370 free artworks each year to enhance the art experience.

   

• Continuous Updates
  The Frame features over 3,000 artworks from more than 70 partners and over 800 artists, covering everything from classical to contemporary art. Regular updates with new pieces ensure a diverse selection of art and create a unique experience.

   

 

Samsung Art TV Presents Art Basel Cultural Experience – Interactive Samsung Lounge “ArtCube”

To showcase the fusion of art and technology, Samsung has created an interactive lounge “ArtCube” at this year's Art Basel Hong Kong. Under the theme "Borderless, Dive into the Art," visitors can enjoy a curated selection of classic works presented in collaboration with the Samsung Art Store and five global artists (Lee Kunyong, Aerosyn-Lex Mestrovic, Saya Woolfalk, Marc Dennis, and Jules de Balincount), as well as renowned art institutions and galleries exhibiting at Art Basel.

 

The showcase features upgraded "2025 Art TV Series", including The Frame Pro | The Frame Art TVs, MICRO LED, Neo QLED 8K, and QLED TVs, offering visitors an immersive experience that transform into interactive digital canvases, blending digital art and a smart lifestyle.

 

Exhibition Venue and Schedule

Exhibition Venue: L3 Concourse, Convention and Exhibition Centre, 1 Harbour Road, Wan Chai, Hong Kong (Paid Area)

 

VIP Hours (By Invitation Only)

26 March (Wednesday) from 12:00 pm to 8:00 pm

27 March (Thursday) from 12:00 pm to 4:00 pm

 

Public Opening Days

28 March (Friday) from 2:00 pm to 8:00 pm

29 March (Saturday) from 2:00 pm to 8:00 pm

30 March (Sunday) from 12:00 pm to 6:00 pm

 

The Launch of Upgraded The Frame Pro | The Frame Art TV Series

Samsung is proud to be a collaborative partner for Art Basel in four locations: Hong Kong, Basel, Paris, and Miami Beach. The new 2025 The Frame Pro | The Frame Art TV Series makes a surprise debut at the Art Basel Hong Kong.

 

The Frame redefines the traditional black screen appearance of televisions with its art frame design, seamlessly attached to the wall. It features multiple interchangeable magnetic frames, allowing for a simple yet modern aesthetic. The anti-glare matte screen technology authentically reproduces the colors and details of artworks, meeting visual aesthetics and highlighting exceptional home taste. This year marks the first launch of the wireless version of The Frame Pro, along with a comprehensive upgrade in picture quality and functionality for The Frame series.

Introducing the All-new Wireless The Frame Pro

Samsung proudly unveils the Wireless One Connect art TV, featuring 4K 144Hz wireless audio and video transmission with a transmission range of up to 10 meters, allowing for limitless placement options and ultimate freedom to home interior. Together with the upgraded Neo QLED technology for an artful picture quality.

 

Wireless Art TV The Frame Pro | Upgraded The Frame Key Features

• Enjoy over 370+ curated artworks streaming for free each month, enhancing your home aesthetic.
• Access the built-in Art Store, showcasing more than 3,000 collaborative works from world-renowned art institutions to beautify your space.
• Exclusive selection of 23 artworks from galleries exhibiting at Art Basel.
• Certified by color authority PANTONE, showcasing the true colors of original artworks.
• 4K AI Upscaling: Enhances lower-resolution video content to 4K quality.
• Samsung Vision AI: Simplifies daily tasks, elevating your personalized smart entertainment experience.

 

Limited-time Pre-order Offer

The Frame Pro | Upgraded The Frame will be available for pre-order from March 27 to April 13, 2025. Those who pre-order from the Hong Kong Samsung online store (https://www.samsung.com/hk_en/offer/online-shop/) and the exclusive experience zones will enjoy:

1. A complimentary 1-year Art Store subscription to enjoy over 3,000 curated masterpieces from world-famous artists*
2. One complimentary set of Frame TV bezels*

*Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions.

 

Pre-order now: http://spr.ly/2025ArtBasel_SS_ENPR

Exclusive Preview Zone Locations

 

The Frame Series Suggested Retail Price

 

For more product information, please visit https://www.samsung.com/hk_en/ or contact Samsung's Customer Service Hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

 

Website: https://www.samsung.com/hk_en/

Online Shop: https://www.samsung.com/hk_en/offer/online-shop/

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.