Hong Kong – April 23, 2025 – Samsung Electronics H.K. Company, Limited today announced the launch of its latest lineup of home appliances, continuing its vision of "AI Home" by integrating smart technology into daily life. Samsung is leading the market with innovative AI home appliances this year, including four highly anticipated products: the Bespoke AI Jet™ Ultra, Bespoke AI Hybrid Refrigerator, Bespoke AirDresser, and Slim AI Ecobubble™ AI Wash Washer Dryer Combo. Whether it's laundry, home cleaning, or food preservation, consumers can enjoy a smarter, more efficient, and comfortable home experience.

“The AI home appliances officially launched by Samsung this year bring our AI Home vision to life, not only enhances everyday convenience but also enables energy savings and care, we will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.

Bespoke AI Jet^TM Ultra: The World's Most Powerful Cordless Stick Vacuum Cleaner, Leaving No Area Untouched

The Bespoke AI Jet™ Ultra features an upgraded AI Cleaning Mode 2.0 and an advanced HEPA filtration system, delivering suction power of up to 400W[1] for a more convenient and efficient cleaning experience.

• Most Powerful Suction Power of Up to 400W: Equipped with HexaJet Motor™, Its unique Hexagon stator structure with a second-stage diffuser and an impeller, achieving world’s most powerful suction power of 400W[2], easily tackling any tough cleaning task.
• AI Cleaning Mode 2.0[3]: Using Samsung AI Optimum Tech, the vacuum categorizes complex cleaning environments and automatically adjusts suction power and brush speed for up to 5 different floor types. Whether it’s on hard floors or long-pile carpets, it effectively cleans with zero corners left behind.
• Clean Up to 100 Minutes on One Battery: The motor enables the vacuum cleaner to operate for up to 100 minutes on one battery when using Min mode, allowing users to clean their entire home without multiple recharges. The AI Cleaning Mode saves up to 21%[4] more energy compared to using only the Min mode, making it more energy-efficient.
• HEPA Filtration System: The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust and particles as small as 0.3 microns, it achieves a filtration efficiency of 99.999%[5].

Bespoke AI Hybrid Refrigerator: Effortless Food Management with Automatic Recognition of 37 Ingredients

The Bespoke AI Hybrid Refrigerator is equipped with 9” AI Home TFT screen which allow users to conveniently manage connected devices directly from the refrigerator[6], making it the central control hub of a smart home. Featuring the enhanced AI Vision Inside[7], the refrigerator can intelligently manage food items, its advanced ingredient recognition can automatically identify common processed food items [8], transforming refrigerator from a simple freezing appliance into a powerful assistant for kitchen and home management.

• AI Home Screen: The 9” AI Home TFT screen connects all SmartThings-enabled smart devices seamlessly. With the integration of Map View, users can monitor and control Samsung appliances and even third-party smart home devices. The new Daily Board feature offers real-time information, enabling users to easily check the weather, schedules, or daily energy consumption reports via voice command. Additionally, AI Home connects to entertainment apps like YouTube and Spotify, allowing for seamless screen sharing between mobile and Samsung TV screens, adding more fun to the cooking experience.
• Upgraded AI Vision Inside[9]: This feature uses image recognition technology to automatically identify 37 food items. The upgraded AI Vision Inside can also recognize common processed food items[10]. Based on the food list in the fridge, the AI Home can recommend suitable recipes and meal plans, making meal preparation easy.
• Auto Open Door: The Auto Open Door feature ensures hassle-free accessibility with just a gentle tap, making it accessible to everyone in all kinds of situations to effortlessly access the inside of the fridge.
• AI Energy Mode: By analyzing user habits and the surrounding environment, it adjusts the defrost cycle and operation to maintain optimal cooling temperatures, reducing energy consumption by an additional 10%[11]. When users choose Custom Mode and energy consumption exceeds a pre-set target, AI Energy Mode will operate automatically.

Bespoke AirDresser: Professional Garment Care with Powerful AI Dry Technology

Given Hong Kong's humid weather, clothes easily become damp or develop odors. The Bespoke AirDresser is equipped with Dual AirWash and Dual JetSteam, which deeply sanitizes garments and eliminates odors. Its AI Dry technology makes the drying process more efficient and energy-saving, keeping every piece of clothing fresh and clean at all times.

• Slim Design with Increased Capacity: The new design can care for up to 5 garments at once, while the internal space accommodates long clothing items like coats, dresses, and scarves, easily managing various fashion pieces.
• Dual JetSteam technology: Effectively removes up to 99.9% of viruses[12] and bacteria[13], up to 100% of house mites[14] and allergens. The powerful steam technology also removes up to 99% of odors[15] and smooths out wrinkles, leaving garments refreshed and like new.
• AI Dry Technology: Equipped with a humidity sensor, it accurately detects the fabric type and dryness level of the clothes, then sets the optimal low-temperature drying temperature and time to deliver the fastest drying experience.
• AI Energy Mode: Simply activate the AI Energy Mode in the SmartThings App and select one of the Air Dresser’s energy-saving delicate drying courses. It will help reduce its energy consumption by up to 15%[16].

Slim AI Ecobubble™ AI Wash Washer Dryer Combo: Slim Design with Large Capacity for Clean and Energy-Saving Upgrades

The new Slim AI Ecobubble™ AI Wash Washer Dryer Combo combines a slim body with a large capacity, perfect for Hong Kong households, allowing small residences to enjoy efficient laundry experiences. Equipped with the latest AI Wash technology, it automatically adjusts to the best washing mode based on the fabric type, providing deep cleaning while intelligently regulating water and energy usage, making laundry easier and more time-efficient.

• SpaceMax™ Technology: Featuring innovative SpaceMax™ design, the Washer Dryer Combo has a slim depth of only 480mm, perfectly suited for small living spaces. At the same time, it offers a large capacity of 9kg for washing and 5kg for drying, easily handling everyday laundry and drying needs—achieving the perfect combination of a slim body with extra-large capacity!
• Auto Dispense: The amount of detergent used in daily washing directly affects cleaning results and fabric care quality. Auto Dispense automatically dispenses the appropriate amount of detergent and softener for each load. With dual independent detergent compartments, it also holds enough detergent for up to 1 month of washing, so there is no need to fill-up the detergent tank after every wash.
• AI Ecobubble™: Ecobubble™ turns detergent into fine, rich bubbles even at low temperatures, so it quickly penetrates fabric and improves soil removal by up to 24%[17]. It also reduces energy use by up to 70% and protects the color and texture of clothes with up to 45.5%[18] better fabric care. Combined with AI Wash technology, the washing program automatically adjusts during the cycle to effectively protect the color and texture of clothes.
• AI Energy Mode: Activating the AI Energy Mode during the wash program, it effectively adjusts water usage and washing time, saving up to 70%[19] energy consumption. Users can also monitor their energy usage anytime and manage energy-saving settings through the SmartThings app[20].

Availability and Suggested Retail Price

For more product information, please visit https://www.samsung.com/hk_en/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

Website: https://www.samsung.com/hk_en/

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[1] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[2] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[3] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.

[4] Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition - wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state.

[5] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model.

[6] A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.

[7] Available on select Bespoke AI Hybrid Refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[8] AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.

[9] Available on select Bespoke AI Hybrid Refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[10] AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.

[11]The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. AI Energy Mode can be activated in SmartThings Energy, which is available on Android and iOS devices. SmartThings Energy requires log in with the same Samsung account.

[12] Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain viruses, including Influenza A, Adeno (ICHV - Infectious canine hepatitis virus), Corona (PEDV - Porcine epidemic diarrhea virus), Herpes (IBRV - Infectious bovine rhinotracheitis virus), Entero, Rhino, Rota, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment.

[13] Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment.

[14] Based on testing by Intertek. Test method: attach a cotton fabric (8×8cm) contaminated with house dust mites to a dry 100% cotton shirt and run the Sterilization course. Result: eliminates 100% of house dust mites (Dermatophagoides Farinae). Results may vary depending on the actual usage environment.

[15] Based on internal testing. Results provided to and interpreted by Intertek. When the Normal and Bulky Care mode is operated, the odor concentration is reduced by over 99% (the average deodorization rate of 17 gases). Results may vary depending on the actual usage environment.

[16] Based on internal testing, verified by KATRI (Korea Apparel Testing & Research Institute), on a DF24*B9***** / DF18*B8***** model, using AI custom drying on a KS C IEC 61121 fabric, 3 blended shirts, with an external temperature of 23±2°C and a relative humidity of 55±10%. When AI Energy Mode is turned on, with “Maximum saving” selected, the energy consumption is reduced by more than 15%, compared to when it is turned off.

[17] Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

[18] Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action, tested on polyester fabric. Individual results may vary.

[19] Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

[20] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.