LAS VEGAS, Nevada – 2 January 2025 – Samsung Electronics Co., Ltd. today announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realizing its “Screens Everywhere” vision. This year, Samsung is upgrading the kitchen experience by launching a refrigerator with a new 9” AI Home[1] screen. Screen options are being widened for consumers in the laundry category as well, with the AI Home applied to the BESPOKE AI Laundry Combo™ now being included in the newly launching BESPOKE AI™ Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and smart functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying BESPOKE Refrigerators With a New, Compact Screen and Enhanced Features  

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realizing an interconnected smart home. Supporting voice control via Bixby[2], the compact screens on the latest Samsung appliances showcase essential information about the task such as washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs for interconnected smart homes, where users can monitor and control their connected appliances[3] from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment[4].

In the kitchen, Samsung is unveiling the BESPOKE Refrigerator with AI Home in a variety of size options, adding to the lineup of BESPOKE AI Refrigerator, specially catering to consumers who seek the Family Hub’s[5] advanced features in a more compact size. Strengthening its role as a controlling hub for smart homes, the updated Map View allows users to select modes for connected devices[3] like the air conditioner and robot vacuum[6], and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs[7]. Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.

Expanding Screen Options Across Various Product Categories

In 2024, Samsung introduced a BESPOKE AI Laundry Combo™ with a compact 4.3” screen version, expanding options and choices for a wide variety of customer needs. As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing more AI Home screen options to this year’s new BESPOKE AI™ Washer and Dryer set. This screen makes laundry efficient and convenient with intuitive menu navigation, real-time updates on washing cycles, and energy monitoring. These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

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[1] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[2] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America).

[3] Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] SmartThings login with the same account as the mobile phone is required for phone calls.

[5] The Family Hub is provided in various sizes according to region and project.

[6] Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.

[7] A Wi-Fi connection and a Samsung account are required.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.