Hong Kong – 10 October 2024 – Samsung Electronics H.K. Company, Limited today announced the integration of AI technology into more home appliances, introducing the BESPOKE Jet™ AI Vacuum Cleaner and the BESPOKE AI Bottom Mount Freezer series, becoming the first brand to offer a complete range of BESPOKE AI appliances.

 “Earlier this year, Samsung unveiled a new era of AI technology with the launch of our powerful Galaxy AI[1], extending the vision of AI beyond smartphones and AI TVs to tablets, laptops, smart wearables, washing machines, smart wardrobes, and air conditioners. Today, we are expanding our BESPOKE AI appliance range, introducing vacuum cleaners and refrigerators to become the first brand offering a complete series of BESPOKE AI appliances. This provides users with a new personalized experience, helping them to reduce energy consumption from home appliances while saving on electricity costs, ultimately enjoying a more efficient, comfortable lifestyle and a greener way of living," said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.

New Generation of BESPOKE AI Appliance Series

The vision of the BESPOKE AI appliance brand is to leverage powerful AI technology and SmartThings connectivity. This allows appliances to automate operations, perfectly adapting to the individual habits, preferences, and lifestyles of each user. By suggesting the most suitable settings, these appliances provide a new level of personalization, simplifying daily chores while offering users a more eco-friendly and energy-efficient lifestyle. This enables users to fully explore the endless possibilities of AI.

BESPOKE Jet™ AI Vacuum Cleaner: Next-Generation AI Cleaning Experience, Powerful Deep Cleaning with Lower Energy Consumption

The all-new BESPOKE Jet™ AI Vacuum Cleaner (Satin Black) features powerful AI technology aired with an impressive 280W suction power[2]. It also connects to the SmartThings mobile app, providing users with a uniquely upgraded cleaning experience.

• AI Cleaning Mode[3]: This feature automatically adjusts the settings based on the type of flooring, whether it’s hardwood in the living room, tiles in the kitchen, or carpet in the bedroom. The AI system analyzes brush load and air pressure, adjusting suction power and brushroll speed[4] This reduces energy consumption by up to 14%[5] while maintaining optimal cleaning performance and extending battery life. Users can now enjoy effortless cleaning without manual adjustments.

• Powerful 280W Suction[2]: Equipped with the next-generation HexaJet Motor™, the vacuum provides up to 280W suction power[2] with AI Cleaning Mode[3], making it the most powerful in its class. Its lightweight design, weighing just 150g, ensures versatile use for extended cleaning sessions.

• All-in-One Clean Station: The multifunctional design combines automatic dustbin emptying, charging, and storage. Air Pulse technology effectively empties the dustbin and shuts the cover[6], trapping 99.999% of fine dust[7] and removing 99% of hair[8] through its five-layer filtration system, offering a cleaner and easier dustbin emptying process.

• Removable Battery with 100-Minute Runtime[9]: The upgraded 3,970mAh battery offers 80% more capacity than the previous model, delivering up to 100 minutes of continuous use. The battery retains 70% of its original performance for up to 500 cycles[10]^,[11], reducing the need for frequent recharging. Users can also manage the vacuum’s settings through the SmartThings app and optimize performance with the smart self-diagnosis feature.

• Enhanced Brush Design for Deeper Cleaning of All Surfaces:

• Slim LED Brush+[12]: This brush effectively picks up dust from hard floors and narrow spaces. Its built-in LED lighting helps highlight dust in dark areas, ensuring thorough cleaning. The anti-tangle roller on the front also reduces the amount of hair getting tangled[13], and it works with AI mode to intelligently optimize the cleaning performance.

• Upgraded Pet Tool+[14]: Designed specifically for households with pets, this lightweight and easy-to-operate pet tool effortlessly removes fine pet hairs that are easy to miss with its rubber nozzle and bristles[15]. The anti-tangle V-shaped drum[16] collects and cuts hairs in the center, making it easy to handle large amount of pet hair, especially during seasonal shedding.

• Spray Spinning Sweeper: This tool is powered by a high-efficiency electric motor that spins the dual pads for easing mopping. A new addition is the 150mL water tank, which allows users to manually spray water onto the floor. It effortlessly removes stubborn stains and saves users time from wetting the mop, eliminating the need for a separate mop and bucket.

• Active Dual Brush: The versatile dual brushroll improves cleaning efficiency across all floor types with its higher torque[17]. The soft roller also picks up dust from hard floors[18], while the nylon and rubber bristles clean pet hair and carpets effectively.

BESPOKE AI Bottom Mount Freezer Series: AI-Powered Energy Efficiency and Customization

The BESPOKE AI Bottom Mount Freezer series integrates AI technology that automatically adjusts its settings based on user habits to optimize power consumption. The AI Energy Mode[19] reduces energy usage by up to 15%[20], helping users save on electricity bills. When users choose Custom Mode and energy consumption exceeds a pre-set target, AI Energy Mode will operate automatically[21].

Samsung's BESPOKE AI Bottom Mount Freezer series, which includes the BESPOKE AI Bottom Mount Freezer (available in four stylish glass panel colors) and the BESPOKE AI SpaceMax™ Bottom Mount Freezer (offered in Black and Silver). Both European-made refrigerators enhance energy efficiency and food preservation through AI-driven functionality.

• AI Energy Mode[19]: By analyzing user habits and the surroundings, the AI system optimizes compressor speed and defrost cycles, adjusting refrigerator operation to maintain optimal cooling while reducing energy consumption by up to 15%[20]. When users choose Custom Mode and energy consumption exceeds a pre-set target, AI Energy Mode will operate automatically[21].

• SmartThings for Seamless Connectivity at Home: With built-in Wi-Fi, users can connect the refrigerator to the SmartThings app, allowing remote control of various functions, including door open alarm, temperature monitoring, cooling mode control, energy consumption tracking, and energy consumption analysis, ensuring a smarter home management experience.

• High Freezing Capacity: The refrigerator’s rapid freezing capability can cool large quantities of food from room temperature to -18°C in just 24 hours, preserving freshness for longer.

Availability and Suggested Retail Prices

The new BESPOKE Jet™ AI Premium Extra Cordless Stick Vacuum Cleaner and BESPOKE AI Bottom Mount Freezer series will be available starting October 10.

For more information on Samsung Home Appliances, please visit: http://www.samsung.com/hk_en, or contact Samsung customer hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

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[1] Samsung makes no representations, guarantees, or warranties regarding the accuracy, completeness, or reliability of the results generated by AI functions. Certain Samsung AI features may require a Samsung account login. The use of Galaxy AI services may be subject to age restrictions in some regions. Galaxy AI features will be available on supported Samsung Galaxy devices for free until the end of 2025. The terms of AI features provided by third parties may vary.

[2] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[3] The ability to identify different cleaning environments can be affected by environmental conditions.

[4] Brushroll speed adjustment is only applicable to the Jet Dual model.

[5] Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition - wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state.

[6] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

[7] Based on internal testing, in accordance with the IEC 62885-2 Cl. 5.11standard. Results may vary depending on the actual usage conditions.

[8] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line. Results may vary depending on the actual usage conditions.

[9] The stated run time applies when using a large capacity battery (3970mAh) and the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[10] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity. 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on actual usage. Based on internal testing.

[11] The 2-year warranty is limited to the battery only and excludes normal wear and tear. The battery can be replaced free of charge when used for less than 500 cycles and the remaining battery life is over 70%. 1 cycle: Full discharge after being fully charged (100% - 0%). Applies to all BESPOKE Jet models sold from January 2023.

[12] The brushes and accessories provided will differ to suit the components of each model.

[13] Based on internal testing compared with a conventional Slim Action Brush. Result: 80% less hair tangled on the anti-tangle roller. Results may vary depending on the actual usage conditions.

[14] The brushes and accessories provided will differ to suit the components of each model.

[15] Do not use the Pet Tool+ in a small area for a long time and do not let the Pet Tool + continue spinning in one place.

[16] Some hairs may remain occasionally.

[17] The brushes and accessories provided will differ to suit the components of each model.

[18] Refers to dust particles smaller than 5.5mm.

[19] Available through the SmartThings app on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[20] Available on specific models from May 2023 through a Wi-Fi update. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

[21] The estimated bills come from Smart Things device and may differ from actual bills. SmartThings will display two options, 'Maximum Mode' and 'Custom Mode' to set AI Energy Mode.