Hong Kong – November 12, 2025 – Samsung Electronics H.K. Company, Limited today announced the official launch of its Micro RGB in Hong Kong, the world’s first display to feature a micro-scale RGB LED backlight behind a large 115-inch screen. This breakthrough display establishes a new benchmark for color accuracy, contrast and immersive viewing in the ultra-premium TV segment.

 

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

 

“As the market leader and pioneer of AI TV, we are proud to present the first Micro RGB in Hong Kong, with the groundbreaking advancement in the precision control of micrometer-sized RGB LEDs to deliver the perfect color accuracy and contrast on displays. The launch of the Micro RGB is not only reaffirming our dedication for next-generation display innovation, it also shows our commitment to address the needs and discerning tastes of local consumers, who always look for the greatest technolgoy and the most premium entertainment experience,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.

 

Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience.

 

Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage of BT.2020, an international standard for color accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Color’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.

 

With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment any interior.

 

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound, and a smarter Bixby voice assistant, powered by generative AI, which offers a more conversational and personalized experience for TV users to get more from what they’re watching without leaving the screen.

 

Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

 

Samsung Odyssey OLED G5 (G50SF): Unmatched Picture Quality and Game-winning Performance

Samsung is also launching the new gaming monitor Odyssey OLED G5 (G50SF), providing QD-OLED picture quality to deliver superior brightness with expansive spectrum of colors, shades and contrasts. With QHD resolution, it helps to bring consistent brilliant imagery, ensuring that every scene comes alive in vivid detail.

 

With Samsung’s Glare Free technology, its Glare Free film is 54% less glossy than conventional Anti Reflection film, allowing users to always stay in the game without distraction. The monitor is also Pantone Validated, which can accurately reproduce 2100+ colors and 110+ SkinTone shades from Pantone's library, providing realistic and immersive gaming experience. To outmaneuver opponents with smooth gameplay, the 0.03ms (GtG) response time captures movements in real-time, while the 180Hz refresh rate minimizes lag — allowing users to react fast to exhilarating gameplay with ultra-smooth action.

 

To bring the most comprehensive gaming experience, Samsung has brought the NVIDIA G-Sync compatibility to G50SF, which is usually featured on advanced monitor models. The G-Sync compatibility syncs the GPU and panel to reduce choppiness, screen lag and image tearing. Together with AMD FreeSync, it creates ultra-smooth scenes, giving users a competitive edge in gaming. Also, with Samsung OLED Safeguard, its Thermal Modulation System, Logo & Taskbar detection and Screen Saver help to adjust screen brightness and thus reduce the major cause of heating and burn-in.

 

Pre-order Offers

The Samsung Micro RGB will open for sale on November 12, 2025, and the Odyssey OLED G5 (G50SF) will be available starting today. During the early bird period, customers who purchase the 115” Micro RGB (MRA115MR95FXZK) at Samsung Online Shop (https://www.samsung.com/hk_en/offer/), Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy a series of promotional offers[1].

 

Early Bird Period	Details
Micro RGB   (November 12 – December 31, 2025)	Customers who purchase at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can receive: ·         One-stop on-site measurement, installation and after-sales service ·         A free Slim Fit TV wall mount ·         A free Galaxy Z Fold7 (256GB) (Blue Shadow) (Suggested Retail Price: HKD15,198)

 

Availability and Suggested Retail Price

 

Model	Size	Suggested Retail Price	Available Date
Samsung Micro RGB
MRA115MR95FXZK	115”	HKD299,980	November 12, 2025
Samsung Odyssey OLED G5
G50SF	27”	HKD3,480	October 30, 2025

 

To experience the world first Micro RGB and enjoy its extraordinary performance, please visit Fortress Times Square Store (Shop No.818-821 on 8/F & 914 on 9/F, Times Square, 1 Matheson Street, Causeway Bay) as the first experience location from November 12 to 23.

 

For more product information, please visit https://www.samsung.com/hk_en/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

 

[1] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions.