Hong Kong, 25 April, 2022 — Interior design untaps possibilities of a space and showcases personal style. When selected wisely, tastefully designed home appliances can further complement the interior of our homes where most of our time is spent, so much so that our everyday lives can be enhanced in style. Committed to combine the best of technology with design aesthetics, Samsung introduces the art-infused Lifestyle TV range and BESPOKE refrigerator series, to decorate every inch of home space from living room to kitchen.

The Frame – the world’s first smart TV with built-in NFT platform offering instant access to the metaverse

In line with the company’s vision for innovation and in response to the NFT craze, Samsung partners with the industry's leading NFT trading platform – Nifty Gateway this year, to create the world’s first TV-based NFT browser and e-shop. This unprecedented move of integrating NFT platform into smart TVs allows users to enter metaverse within seconds, browsing, selling, buying and displaying digital artworks can all be done from one device.

Following the global NFT buzz, the upgraded version of The Frame - with its look closely resembling a framed piece of art – has a built-in Nifty Gateway, an all-inclusive NFT platform that brings multiple online NFT marketplaces together, so that browsing NFT artwork background information, blockchain metadata and trading using QR code can be done at ease, without the need to switch from one marketplace to another. With the NFT platform, users can showcase their own unique NFT collection to the world and share the joy that art brings. The Frame’s appealingly artistic design makes any artwork displayed on it even more outstanding. 

New matte display bettering picture quality

The 2022 upgraded Lifestyle TV series - The Frame, The Serif and The Sero - has adopted the latest Matte Display, which drastically reduces reflection on screen by effectively dispersing light that falls upon it, while achieving glare-free, reflection-free and fingerprint-free effects. By solving a problem that affects most TV screens, viewers can now see their artwork as realistically as they would in a gallery,  or immerse in the movie world as intended by the producers – the visual experience is stunningly realistic.

Designed specifically for the younger generation, The Sero Rotating TV is also equipped with the latest Matte Display, so that the experience for both horizontal and vertical viewing is greatly enhanced. When connected to an Android or iOS phone via the Smart-Things app, the screen rotates horizontally and vertically in sync with the phone position. This innovative design is perfect for active social media users who want to amplify their mobile entertainment experience anytime, anywhere.

Automatic rotating TV mount catering to different browsing experience needs

To provide a more flexible and personalized art viewing experience, Samsung introduces various auto rotate TV mount accessory options for The Frame in different sizes, which supports vertical and horizontal viewing of artworks. Easily controllable by the remote, users can rotate the screens to create different composition, and showcase art pieces in their preferable modes.

The Frame – screen options from 32 to 75 inches to meet different needs       

Widely popular between art lovers since its first introduction, The Frame’s slim design is a convincingly realistic imitation of art frames that fits seamlessly on the wall. The screen is then connected through a nearly invisible fibre optic cable to One Connect box, where all wires are well-hidden, providing a great solution to avoid messiness. Multiple new frame colours are released to suit different home décor styles. With the new addition of 75”and 43”screens in the upgraded version of The Frame, the widened size range now covers from 32”to 75”, so regardless of living room size there is always one that fits.

The Frame has become the designated display for selected works of renowned artists, for it is uniquely equipped with Quantum Processor 4K and QLED quantum dot technology that provides over a billion different colours, presenting the true tones of artworks despite any brightness changes in the surrounding environment.

Upgraded Art Store and improved user interface for easier art viewing    

In addition, the built-in "Art Store" mode allows users to view prestigious gallery collections from world-renowned institutions, from the comfort of their own homes. The artwork library continues to grow, the newly upgraded The Frame includes 1,600 pieces of arts, together with the improved interface and refined categorizing, information of the latest works is easily accessible.

Next-generation OTS sound technology creates stereo surround sound

The Frame is upgraded with AI intelligent OTS (Object Tracking Sound) sound, which tracks every action as the image moves, creating a dynamic sound experience. The Frame also supports stunning Dolby Atmos sound for a first-class immersive audio experience.

The Serif – An artwork that comes with Smart Hub app

Conceptualized by award-winning furniture designers the Bouroullec Brothers, The Serif looks stunning from every angle and fits beautifully anywhere in a home. The capital “I” shape profile is an eye-catcher. Comes with a detachable floor stand to ensure easy placement and relocation, the TV can be placed directly on top of a cabinet or table like a piece of art, to add a sense of elegance and grandeur to the interior. Its clean lines are also reminiscent of the nature-loving Scandinavian design style. The Serif is upgraded with a new version of Smart Hub, which analyses users' viewing preferences and helps them search for their favourite content or explore new programs, reducing the time spent searching.

 BESPOKE Refrigerator range with customizable combinations to suit your unique kitchen space

The latest BESPOKE refrigerator series, a winner of the prestigious iF design award 2020, showcases aesthetics that redefines the conventional idea of a fridge, turning the staple home appliance into a decorative home furnishing piece. From colour to composition, the bespoke refrigerator can be customised according to the user’s personal taste and home interior style.

The new collection offers many stylish colour choices for its glass panels, inviting users to mix and match freely, to build a personalized kitchen space that enhances lifestyle, the choices include Glam Navy, Clean White, Clean Peach and Satin Sky Blue. Elegant and fashionable glass material is selected for BESPOKE refrigerator  panels, with options of soft and smooth Satin Glass, luxuriously high gloss Glam Glass and the clear and translucent Clean Glass, all distinctively stylish, not only to highlight personal styles, they can also complement interior design. The combination of Glam Navy with Clean White has an air of understated glamour that suits modern interior style, while Clean White with Satin Sky is best suited for the light and neutral Scandinavian interior style which emphasizes on nature;  Clean Peach with Satin Sky reminds people of sunshine and beach, thus suitable for Mediterranean interior which frequently features mosaic art. The required clearance distance for either sides of the refrigerator is only 1.2cm, so that it can fit easily into the kitchen cabinet space, blending in with the overall home design smoothly and seamlessly.

Excellent inside and out, with flexible storage units and innovative refrigerating technology

The new BESPOKE refrigerator series offers two models, including two-door module and one-door module, users can combine the two according to their family needs and floor space, for example, a two-door fridge and freezer can be paired with a one-door refrigerator to form an upgrade. BESPOKE refrigerator is not only exceptional in design, it also delivers on performance.

Both models feature the unique SpaceMax™ technology, which offers large storage capacity while maintaining a slim profile, achieving functionality without sacrificing looks. The Metal Cooling^TM technology locks in cold air to keep food fresh, even when the refrigerator is being opened and closed frequently. The refrigerators are also equipped with Humidity/Optimal Zone to keep food fresh by locking in nutrients and moisture. One-door module refrigerator offers more storage space while greatly enhances flexibility, it comes with dynamic temperature adjustment function (allowing temperature change between the lowest of -23 degrees to the highest of 7 degrees). Through the Precise function, three pre-set temperature modes – Cold + (-1.8 degrees), Cold (-1.3 degrees) and Fresh (-.08 degrees) – can be selected flexibly to store food in optimal condition, depending on the user’s changing needs daily for different types of items. The BESPOKE refrigerator is designed stylishly, by offering personalised colour combinations it is presenting a new lifestyle full of colours and vibrancy, to brighten up your cooking and dining experience, and highlight the taste and happiness of life.

Samsung's home appliances embody not only design aesthetics, but also an artistic attitude towards life. Both Samsung Lifestyle TV series and BESPOKE refrigerator series elevate the home space in their own ways, and broaden our imagination of life.

Availability and Suggested Retail Price

Samsung Lifestyle TV series

Samsung Bespoke Refrigerator Series

For more information about Samsung Lifestyle Appliances, please visit: http://www.samsung.com/hk_en/ or contact the Samsung Customer Service Hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.