Hong Kong – 25 April 2022– Samsung Electronics H.K. Co. Ltd. launched The Freestyle, an all-new portable entertainment device that combines projector functionality, smart speaker and ambient lighting, which weighs only 830g which is as light as two cans of Coke. Following its pre-order announcement, The Freestyle has taken the world by storm. It was sold out in just a few hours after the recent pre-order launch in Hong Kong on Samsung's official website in mid-April. The Freestyle offers a big-screen, high-quality sound experience and multifunctional capabilities that fully meet the demands of users.

The Freestyle is a must-have for indoor-outdoor activities! It is equipped with features that transcend the limitation of space and form factor on SmartTV and OTT viewing, while meeting the versatile needs of new-generation users to enjoy all sorts of entertainment. The Freestyle will become a part of everyday life in the future for Hong Kong users.

Enjoy a theater-like experience on a 100-inch screen

Consumers have been spending more time at home watching movies and shows on stream. However, viewing on small screens such as computers and laptops will lead to a reduced viewing experience. The Freestyle is giving users the flexibility to project screens from 30” to 100” on any surface with no separate screen required, allowing users to easily enjoy a big-screen theater experience at home.

The Freestyle is the industry’s first-ever entertainment device to be certified by OTT streaming platforms, such as Youtube, Netflix and Disney+, offering SmartTV viewing experiences. Compatible with 1080p Full HD resolution, PurColor and HDR technology, allowing it to project flawless picture quality without any distortion. The Freestyle’s versatile cradle allows rotation of up to 180-degrees, which enables users to project big, crystal-clear screens from anywhere in the house – tables, floors, walls or even ceilings. Meanwhile, Smart Calibration feature optimizes projection based on wall color and enhances users watching experience. Simply recline and chill on your very own bed and enjoy all the action on a 100-inch screen straight off the ceiling!

A portable all-in-one projector for camping

Wild camping and car camping have become a new form of vacation for individuals of all ages. The Freestyle comes with a white cylindrical outlook, unlike conventional, boxy projectors. It is equipped with three auto-adjustment features – Auto keystone, Auto-leveling, and Auto-focus, allowing users to easily carry it around and showcasing the best picture quality as it is projected indoors. The Freestyle is for sure the perfect companion for those who often go camping.

Most people found it difficult to level a projector on an uneven surface such as grass. Auto-leveling ensures that the screen stays level on any surface – including rocky camping rock, grass and soft beds. In addition, the upgraded auto keystone no longer only corrects the distorted images up and down, but also left and right, for users to project videos in the tent at any angle. The Freestyle hosts the perfect way for camping enthusiasts to display videos with friends and families inside their camping tent, without the hassle of watching videos on a squeezed mobile phone screen.

In addition to use as a projection for outdoor video streaming, easily create ambient lighting by selecting a preset lighting effect and cover with a translucent lens cap to create soft, subdued light. Users can enjoy small talks with friends at night, a great escape from the hustle and bustle of city life.

360-degree sound and mood lightings brighten up any parties

The Freestyle is much more than just a portable big-screen experience. It features a variety of dynamic or static mood lighting, neon lighting, prism and scenes for special occasions such as birthday parties, receptions, staycations or wedding proposals. Users can simply project their favorite effects anywhere in the room, saving money from buying additional decorations.

The Freestyle is equipped with 360-degree speakers, delivers rich and immersive sound, filling every corner of the space with cinema-quality sound. Whether to use as a projector to enjoy a movie night with friends, or a speaker to create a mini dance club, The Freestyle ensures everyone can have a great time.

The mirror projection function on phones transforms any space into dance, yoga, and fitness studios

Exercising at home has become the new normal in this ever-changing lifestyle. The Freestyle supports mobile mirroring with AirPlay 2, projecting dance, yoga or gym tutorials on the big screen. Users can find their best routines to stay motivated to work out from home.

Available on Android and iOS devices, the mirroring feature also enables users to project the mobile camera on a big screen acting as a workout mirror, effortlessly turning any space into an ideal fitness studio which always available whenever they feel like exercising. 

Good learning tool with comfortable viewing

Toddlers are being given electronic devices as electronic pacifiers. However, it may cause damage to their eyes when staring at computer and mobile screens for a long time. While some displays at the market expose users directly to blue light, The Freestyle has a relatively mild light reflection that reduces eye discomfort.

In addition, the Freestyle can easily project up to a 100-inch screen, allowing the kids to enjoy educational videos and cartoons with a larger visual field, reducing eye strain from focusing too much on a small screen, and keeping users eyes comfortable.

The Freestyle waterproof case and battery base

The Freestyle owners can also purchase an IP55 certified waterproof and dustproof case and battery base that has a high capacity of 32,000mAh as add-ons, to enjoy the most seamless entertainment experience at any time.

Availability and Suggested Retail Price:

Samsung The Freestyle will be available at the following date and suggested retail price:

Samsung The Freestyle Specifications:

For more information on Samsung Home Appliances, please visit: http://www.samsung.com/hk_en, or contact Samsung customer hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.