Samsung | Art Basel
A Celebration of Art & Innovation
26 – 30 March 2025 | Level 3 Concourse, Hong Kong Convention and Exhibition Centre
Samsung proudly teams up with the world’s leading art fair, Art Basel, bringing a breathtaking collection of artwork to the forefront with the revolutionary “2025 New Art TV Series”— including the new The Frame lineup, Micro LED, Neo QLED and QLED — and becomes the official art tv of the show.
The Interactive Samsung Lounge “ArtCube”
The showcase features iconic artworks from Samsung Art Store in collaboration with global artists and a selection of masterpieces by Art Basel Hong Kong galleries, offering visitors an immersive experience with the new Art TVs that transform into interactive digital canvases, blending digital art and a smart lifestyle.
Art Basel Visitors’ Offers
Exclusive Preview of the Upgraded
The Frame Pro | The Frame TV Collection
Samsung is honored to partner with the world’s leading art fair, Art Basel, in four locations - Hong Kong, Basel (Switzerland), Paris, and Miami Beach (USA). The NEW The Frame Pro | The Frame TV collection debuts at Art Basel in Hong Kong.
The Frame TV resembles a slim picture frame. Its flush-to-the-wall design comes with customizable magnetic bezels in various colors, transforming the living space into a classy digital art gallery.
NEW The Frame Pro Wireless TV
Features the Wireless One Connect with wireless transmission up to 10m distance. It gives ultimate freedom to your interior. Together with the upgraded Neo QLED technology for an artful picture quality.
Upgraded The Frame Pro | The Frame TV Collection
✔Explore 370+ curated stream of art for free
✔With over 3,000 selections from world-famous artists around institutions in the built-in Art Store
✔ A curated collection of 23 select works from Art Basel’s galleries
✔Certified by PANTONE for art like it’s really meant to be, from rich colors to textured details.
✔ 4K AI Upscaling : Upscale content into stunning 4K resolution
✔ Samsung Vision AI : Delivering personalized, intelligent experiences and simplify routines.
Art Basel Visitors' Offers
From 27 March - 13 April 2025, pre-order the upgraded The Frame Pro | The Frame TV collection to enjoy:
1) A complimentary 1-year Art Store subscription to enjoy over 3,000 curated masterpieces from world-famous artists*; and
2) One complimentary set of Frame TV bezels*
Pre-order NOW
NEW The Frame Pro
Wireless TV
Upgraded
The Frame TV
* The offer is only applicable within the Hong Kong region.
More Exclusive Preview Zone
The upgraded 2025 The Frame Pro | The Frame collection will debut simultaneously at the following locations. Please come and visit us.
|
Samsung Experience Store - Central |
Shop G3-G4, G/F, China Building, 29 Queens Road Central |
|
AV Life Sogo Department Store |
13/F., Sogo Department Store, 555 Hennesy Road, Causeway Bay |
|
Broadway Lifestyle Hang Lung Centre (Basement) |
Shop Nos. Basement & G/F, Hang Lung Centre, 2-20 Paterson Street, Causeway Bay, H.K |
|
Fortress Times Square Store |
Shop No.818-821 On 8/F & 914 on 9/F, Times Square, 1 Matheson Street, Causeway Bay |
The Art TV Series
Neo QLED and QLED is Coming Soon
Samsung brings the Samsung Art store, now featuring over 3,000 curated works from prestigious global partners, to its widest lineup – including the new The Frame collection but also Neo QLED and QLED – to bring premium art experiences to more homes.
Please stay tuned for NEW Neo QLED and QLED launches in June 2025.
