Bespoke AI

Enabling Better Living

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Your companion to AI living

Creating personal, dependable living experiences that adapt to your lifestyle.

Long-term performance, intelligently sustained

Designed to deliver lasting performance, with evolving intelligence and proactive care that keeps appliances dependable.

7 Years of Software Updates

With 7 years of software updates on flagship products¹ your appliances stay valuable and future-ready.

Samsung home appliances arranged with a sofa on a dark stage, featuring a central screen where numbers count up from 1 to 7 with widgets rising from bottom to top around them, then the widgets disappear and Knox icons appear.

10-year warranty

Long-lasting warranties back the durable performance of key components over time.²

A cross-section of a Samsung Digital Inverter Compressor reveals internal coils and mechanical parts, with a 10 Year Warranty on Digital Inverter Compressor badge in the bottom right corner. A modern Digital Inverter Motor appears in cross-section with internal components highlighted by electric energy effects. A 10 year Warranty on Digital Inverter Motor badge is in the bottom right corner.

Home Appliance Remote Management (HRM)

Remote diagnostics³ that catch invisible faults⁴ — officially certified by Nemko.⁵

A close up of a smartphone displays a lock screen, then opening to reveal a Home Appliance Remote Management notification about refrigerator temperature.

Connect and protect for a true companionship

Samsung unifies connected living through SmartThings, with security embedded at the core.

Life gets better, the more you connect

SmartThings enhances lifestyles through care, saving, and seamless usability.

There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven. There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven.

Protect your personal data

Protect personal data with Samsung Knox Vault & Samsung Knox Matrix.

A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo. A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo.

New Bespoke AI Appliances

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Bespoke AI
Refrigerator

Enabling Healthy Living

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Bespoke AI Refrigerator Bespoke AI Refrigerator

Bespoke AI
Washer dryer

Enabling Confident Living

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Bespoke AI Laundry Combo Bespoke AI Laundry Combo

Bespoke AI
Jet Bot
Steam Ultra

Enabling Brilliant Living

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Bespoke AI Vacuum Bespoke AI Vacuum

Bespoke AI
Oven

Enabling Heartful Living

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Bespoke AI Oven Bespoke AI Oven

Get exclusive benefits with Bespoke

Flexible Finance

Spread the cost and pay your way.⁶

Appliances you can rely on

The Most Preferred Brand

The most preferred refrigerator/washer brand in USA, surveyed in September 2025.*

* Source: Ipsos Group S.A. ; Survey conducted in September 2025 across 30 countries, Global Index weighted by PPP, targeting 18–60-year-old refrigerator or washing machine owners totaling 49,600 participants

10 year warranty

Samsung appliances offer outstanding peace of mind and long-lasting performance on motors and compressors by providing a 10-year warranty.*

*10 year parts warranty applicable only to digital inverter motor and digital inverter compressor. Labour costs excluded.
10 Year Warranty on Digital Inverter 10 Year Warranty on Digital Inverter

CES Innovation Awards®

Samsung Bespoke AI 4-Door Refrigerator with auto open&close doors and Bespoke AI Laundry Hub™ received honors at the CES Innovation Awards 2026.

AI Trust Mark by Nemko

Samsung’s Home Appliance Remote Management service became Korea’s first to earn the Nemko AI Trust Mark.*o

* Based on the ‘AI Trust Mark’ certification by Nemko (Norway) as of March 2026. Evaluation criteria are based on technical transparency and safety requirements of the EU AI Act and ISO/IEC 42001 international standards.

1. Available on smart home appliances that are equipped with a Wi-Fi module, released in 2024 and later. It may not be available if the hardware, such as the memory and chip performance, is not supported.

2. 10 years parts only warranty on Digital Inverter Motor and Digital Inverter Compressor for appliances purchased before July 2022 or on or after April 2026.

3. Only available on SmartThings-supported models produced after 2018. Requires the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are also required.

4. Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not.

5. Based on the ‘AI Trust Mark’ certification by Nemko (Norway) as of March 2026. Evaluation criteria are based on technical transparency and safety requirements of the EU AI Act and ISO/IEC 42001 international standards.

6. Fees, Terms and Conditions and minimum credit criteria apply. Subject to credit assessment and approval. humm is underwritten by FlexiFi Europe Limited, Company Number: 600124. Flexifi Europe Limited, trading as humm is regulated by the Central Bank of Ireland. For more information, see https://shop.samsung.com/ie/humm-payments. Warning: If you do not meet the repayments on your loan, your account will go into arrears. This may affect your credit rating, which may limit your ability to access credit in the future.