65" OLED S90F 4K Vision AI Smart TV (2025)

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Highlights

Our smartest 4K processor, our best 4K upscaling1

NQ4 AI Gen3 Processor

Our smartest 4K processor, our best 4K upscaling¹

Exceptional 4K clarity and detail²

4K AI Upscaling Pro

Exceptional 4K clarity and detail²

Bold brightness, vivid colours⁴

OLED HDR+

Bold brightness, vivid colours⁴

Game up to 4K 144Hz motion⁷

Motion Xcelerator 144Hz

Game up to 4K 144Hz motion⁷

"The 65S90F’s extremes of light and colour precision also play their part in creating a beautifully crisp and clean picture with both native 4K sources and, thanks to the efforts of Samsung’s latest AI picture engine, upscaled HD images"

TechRadar – Recommended

"The 65S90F’s extremes of light and colour precision also play their part in creating a beautifully crisp and clean picture with both native 4K sources and, thanks to the efforts of Samsung’s latest AI picture engine, upscaled HD images"

"An impeccable OLED"

T3 – Platinum Award

"An impeccable OLED"

“Gorgeously rich, pure colours”

Expert Reviews – Recommended

“Gorgeously rich, pure colours”

“A step above the competition when it comes to pushing technology, design, and accessibility”

Home Entertainment Brand of the Year 2025

“A step above the competition when it comes to pushing technology, design, and accessibility”

A cinematic OLED TV experience

Key features at a glance

Your TV just got smarter

Vision AI Companion

Ask your TV anything and get instant answers. Whether you’re looking for the nearest takeaway, or searching for your next favourite series, your TV makes life effortless.

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Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

Companion that enriches your life

Our smartest 4K processor, our best 4K upscaling

NQ4 AI Gen3 Processor

Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

Upscaling may not apply to PC connection and Game Mode

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2025 OLED 4K TVs with NQ4 AI Gen2 Processor

Exceptional 4K clarity and detail

4K AI Upscaling Pro

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.

Upscaling may not apply to PC connection and Game Mode

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

Settings, adjusted for you

AI Mode

Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.

Expertly engineered sound, in real-time

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.

As easy as asking

Bixby and Alexa

Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates

Picture Quality

Bold brightness, vivid colours

OLED HDR+

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

OLED HDR applicable to 48" and below

More about
Picture Quality

Our smoothest motion

AI Motion Enhancer Pro

See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.

Add colour to every scene

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Adjusts the depth - just as you would see in real life

Real Depth Enhancer

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Enjoy authentic colour, validated by PANTONE

PANTONE Validated

Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

Pure blacks and bright whites meet Pantone-validated colour

OLED

Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.

Upgrade to HDR detail

Auto HDR Remastering Pro

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

Sound

Sound, like the movies

Dolby Atmos®

Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

Dynamic sound that follows the action

Object Tracking Sound Lite

Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung TVs and soundbars, the perfect harmony

Samsung Q-Symphony

Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

Compatible Samsung Soundbar required

Design

Elegantly minimal

LaserSlim Design

Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.

A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen. A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen.

Say goodbye to disposable batteries

SolarCell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up

Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up

Gaming Experience

Game up to 4K 144Hz motion

Motion Xcelerator 144Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz

More about
Gaming Experience

Just turn on and play

AI Auto Game Mode

Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.​

Level Up Your Gameplay

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice

Knows when you're ready to play

Auto Game Mode (ALLM)

Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.

HDR Gaming without screen tearing and stuttering

FreeSync Premium Pro

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.

FreeSync Premium applicable to 48" and below. Compatible games and consoles only

Smart TV Powered by Tizen OS

Your favourite smart apps

Smart TV powered by Tizen

Spend less time searching and more time watching. With Netflix, Disney+, RTE Player, Xbox and more, get instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Experience 7 years of
smarter TV on us

Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device

Entertainment for every day. Always for free.

Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.

Samsung account and internet connection required

Samsung account and internet connection required

More about
Smart TV Powered by Tizen OS

Keeping your private information private

Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.

Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Must be connected to Samsung TV via SmartThings

SmartThings

One place. All your smart devices.

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.
TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info. TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.

More about
SmartThings

Set your hands free

Universal Gestures

Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.

Supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions

Monitor your energy consumption

AI Energy Mode

Easy energy management with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to manage overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV.*

*Requires SmartThings app, internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.

Control your TV from your phone

Quick Remote

Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.

Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions

Specifications

  • OLED

  • Screen Size

    65"

  • Resolution

    4K (3,840 x 2,160)

  • Refresh Rate

    100Hz (Up to 144Hz)

  • Anti Reflection

    Yes

  • Processor

    NQ4 AI Gen3 Processor

  • HDR (High Dynamic Range)

    OLED HDR+

  • HDR 10+

    Yes (ADAPTIVE/ GAMING)

  • Contrast

    Self-illuminating pixels

  • Viewing Angle

    Ultra Viewing Angle

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144Hz

  • Smart Calibration

    Basic

  • Upscaling

    4K AI Upscaling Pro

  • AI Motion Enhancer

    AI Motion Enhancer Pro

  • HDR Brightness Optimizer

    Yes

  • Filmmaker Mode (FMM)

    Yes

  • AI HDR Remastering

    Auto HDR Remastering pro

  • Dolby Atmos

    Yes

  • Object Tracking Sound

    OTS Lite

  • Samsung Q-Symphony

    Yes

  • Audio Pre-selection Descriptor

    Yes

  • Sound Output (RMS)

    40W

  • Speaker Type

    2.1CH

  • Adaptive Sound

    Yes (Adaptive Sound Pro)

  • 360 Audio

    Yes

  • Operating System (OS)

    Tizen™ Smart TV

  • Bixby

    Yes

  • Far-Field Voice Interaction

    Yes

  • Built-in Voice Assistant

    Alexa (GB, DE, FR, IT, ES, AT, IE)

  • Samsung TV Plus

    Yes (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)

  • Works with AI Speaker

    Alexa (GB, DE, FR, IT, ES, AT, IE), Google Assistant (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Samsung Health

    Yes (GB,IE only)

  • Universal Browse & Play

    Yes (GB, FR, DE, IT, ES)

  • Multi Device Experience

    TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View

  • Multi-View

    upto 2 videos

  • Apple AirPlay

    Yes (w/o Aland Islands, Faroe islands, Netherlands Antilles, San Marino)

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Mini Map Zoom

    Yes

  • Light-sync

    Yes (AT, BE, DK, FI, FR, DE, IT, NL, NO, PT, ES, SE, CH, GB)

  • FreeSync

    FreeSync Premium Pro

  • HGiG

    Yes

  • Gaming Hub

    Yes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)

  • Digital Broadcasting

    DVB-T2CS2 x 2

  • Analog Tuner

    Yes

  • 2 Tuner

    Yes

  • CI (Common Interface)

    CI+(1.4) / CI+(1.4 ECP)_IT only

  • Data Broadcasting

    HbbTV 2.0.4 (IT,GB,DE,CZ,SK,ES,PL,AT,FR,FI,EE,GR,SI,HR,BE,NL,LU,HU,CH,PT,DK,ME)

  • TV Key Support

    Yes

  • HDMI

    4

  • HDMI (High Frame Rate)

    4K 144Hz (for HDMI 1/2/3/4)

  • USB

    2 x USB-A

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1/1(Common Use for Terrestrial)/2

  • CI Slot

    1

  • HDMI Audio Return Channel

    eARC

  • Wi-Fi

    Yes (Wi-Fi 5)

  • Bluetooth

    Yes(5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • Design

    LaserSlim

  • Bezel Type

    4 Bezel-less

  • Front Color

    GRAPHITE BLACK

  • Stand Type

    SIMPLE PLUS BLADE

  • Stand Color

    SATIN SILVER

  • EPG

    Yes

  • Extended PVR

    Yes (Belgium, Netherlands, Luxemburg, UK, Ireland, Spain, Portugal, Andorro, Sweden, Denmark, Norway, Finland, Iceland, France, Germany, Austria, Swiss)

  • IP Control

    Yes

  • OSD Language

    27 European Languages + Russian(only when connecting to Network in EE,LV,LT)

  • Accessibillity - Voice Guide

    Czech (Czech Republic),Danish (Denmark),Dutch (Netherlands),English (UK),Finnish (Finland),French (France),German (Germany),Greek (Greece),Hungarian (Hungary),Italian (Italy),Korean (Korea),Norwegian (Norway),Polish (Poland),Portuguese (Portugal),Romanian (Romania),Slovak (Slovakia),Spanish (Spain),Swedish (Sweden)

  • Low Vision Support

    Audio Subtitles, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off

  • Hearing Impaired Support

    Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom

  • Motor Impaired Support

    Slow Button Repeat, Remote Control App. for All

  • Power Supply

    AC220-240V~ 50/60Hz

  • Power Consumption (Max)

    420 W

  • Power Consumption (Stand-by)

    0.50 W

  • Power Consumption (Typical)

    89.0 W

  • Yearly Power Consumption (EU standard)

    123 kWh

  • Eco Sensor

    Yes

  • Auto Power Saving

    Yes

  • Energy Efficiency Class

    F

  • Auto Power Off

    Yes

  • Package Size (WxHxD)

    1617 x 950 x 160 mm

  • Set Size with Stand (WxHxD)

    1444.3 x 896.7 x 265.2 mm

  • Set Size without Stand (WxHxD)

    1444.3 x 831.7 x 39.9 mm

  • Stand (Basic) (WxD)

    366.0 x 265.2 mm

  • VESA Spec

    300 x 200 mm

  • Package Weight

    29.9 kg

  • Set Weight with Stand

    22.5 kg

  • Set Weight without Stand

    21.2 kg

  • Remote Controller Model

    TM2560E (EU 5 country)(XU,ZT +TM1240A), TM2360E(except 5 country)

  • Slim Fit Wall-mount Support

    Yes

  • Full Motion Slim Wall Mount Support (Y22)

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Built-In

  • User Manual

    Yes

  • Power Cable

    Yes

  • Security Update Period (At least 5 years)

    31 DECEMBER 2030

Reviews

65" OLED S90F 4K Vision AI Smart TV (2025)

4.8

Recommended by 94% of customers.

5 stars 88%
4 stars 8%
3 stars 3%
2 stars 1%
1 stars 2%
Features 4.7
Performance 4.7
Design 4.8
Value 4.5
AI Soccer Mode 2.0
AI Sound 3.0
AI Upscaling 2.0
Vision AI Companion 2.0
AI review summary
  • Customers praise the OLED display for delivering deep blacks, vibrant colors, and crystal-clear 4K visuals that create a cinematic viewing experience.
  • Gamers highlight the smooth 144Hz-165Hz refresh rates and low input lag as game-changing for responsive, fluid gameplay without motion blur.
  • Reviewers commend the sleek design, intuitive smart interface with fast app switching, and rich sound quality as standout features.
  • Most customers describe this as the best TV they've ever owned, representing a dramatic upgrade from previous models.
  • A few note glossy screen reflections in bright rooms or find advanced menus complex, though these are minor concerns for most.
AI-generated from customer ratings & reviews, and may include incentivized reviews.

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512 Reviews

BDesai1
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Honestly, this TV just hits different for gaming and football nights. The processor does a great job upscaling - everything looks sharp without feeling overdone. Motion is super smooth thanks to the high refresh rate, so fast gameplay and quick passes stay clear with no blur. Brightness and contrast are where it really stands out. Deep blacks, bright highlights, and really vibrant colours - the pitch and kits just pop. Plus, there’s barely any glare, which makes a huge difference if you’ve got lights on or you’re watching during the day. Feels immersive whether you’re gaming or watching a World Cup match - you don’t miss a thing.
Response from Samsung:
2026-04-09

Samsung

Wow, we’re overjoyed to see just how much you are loving your wonderful new 83" OLED S90F 4K Vision AI Smart TV, Desai! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^CL at Samsung Support

GKay
3 (9,999)

2025-11-24

size : 65
3 (9,999)
Constantly signs you out of iplayer unless you turn off hbbtv(?!) and turn off tracking etc... Constantly requires you to choose region every time you turn on unless you turn off auto tune on standby. Some areas are FAR too dark unless you turn off eco and other light settings. Changing input or leaving a streaming service takes you to the 'home' page, where you then have to find and choose live tv... I had to search the internet to find solutions to these issues. You REALLY shouldn't have to! Once you have got your picture sorted to your taste, the quality is very good. It looks great, but the 'menu design' is very poor imo.

Features

2 (9,999)

Performance

3 (9,999)

Design

1 (9,999)

Value

3 (9,999)
Response from Samsung:
2025-11-24

CX

Thank you for taking the time to share your review of the OLED S90F TV. Your thoughts and feedback are really important to us, and we'd love to assist with the issues you have raised. We're sad to hear that the iPlayer app is signing you out. The iPlayer app requires data storage in order to remember you, so disabling the HbbTV and Do Not Track features will resolve the repeated sign-in prompts from this app, as the data tracking which the app requires will be active. The Standby Auto Tuning setting requires a regional selection because it automatically scans for new channels, and the TV needs to know which broadcasters to look for based on your location. Turning this automatic feature off means you won't be asked to confirm your region, as the TV will not need to find your local broadcasts every time. You can instead manually scan for channels at your leisure by going to Settings > Broadcasting > Expert Settings > Manual Scan. The Eco picture setting is designed to save energy by reducing brightness. You have many various modes to choose from to suit your environment and the lighting of your room, along with what you're watching. You can find information regarding picture settings and finding the perfect modes for your environment right here: https://www.samsung.com/uk/tvs/tv-buying-guide/best-picture-quality-tv/ Samsung Smart TVs are designed to return to the Smart Hub Home screen for a unified experience. We're glad to know that you have now set your TV to the correct settings for you, and that you are now able to enjoy your TV to its full potential. Whilst we provide a large amount of settings in order to allow users to customise and tailor their experience to their individual needs and preferences, we really appreciate your feedback in regard to not finding the process intuitive. We will be sure to pass this feedback along to the correct teams, and we hope that our explanations of why the various settings exist go some way to answering any questions you may have had. Thanks again for sharing your review, and we're wishing you many happy years ahead with your TV. ^EW at Samsung Support

Bear dog
3 (9,999)

2026-01-18

sussex

size : 65
3 (9,999)
The Television picture on the screen up and working is a brilliant Image, However for a modern Television I was very disappointed there was not at least one scart socket for old people like myself to plug in a our old DVD and VHS player, that my old TV played, and none of the old red, white, yellow, plug-in's for old video games, you might say I can see search and see my old films on this TV. But I can never play and see personal Family made on a VHS cassette Videos. Also as it it such a super modern TV why can it not instal every everything plugged in itself, I seam to have to instal everything, something as simple as unplugging my ariel, I have to instal it again.

Features

3 (9,999)

Performance

3 (9,999)

Design

3 (9,999)

Value

3 (9,999)
Response from Samsung:
2026-01-18

CX

Thank you for taking the time to share your review of the 55" OLED S90F TV. We're delighted to hear that you're enjoying the outstanding picture quality, which delivers a beautifully crisp and clean picture and rich colours. We're sorry to learn that you're missing having legacy connections like SCART sockets, as your modern TV favours newer digital ports. Not to worry, as there is a way around this in that you can use a SCART to HDMI Adapter. These are available from third-party retailers, and you can connect the SCART output from your old device to the adapter, and then use an HDMI cable to connect the adapter to one of the TV's HDMI ports. Once connected, you will need to select the corresponding HDMI or AV input source on the TV's menu. HDMI adapters are also available for the old yellow, red, and white RCA cables. You shouldn't need to manually install things such as your aerial, as your TV has Auto Tuning. Your TV will prompt you to connect your aerial cable to the ANT IN port, and once connected, you can select the Auto Program or Auto Tuning option in the Settings menu. The TV will then automatically scan for all available digital terrestrial and satellite channels in your area. We hope this information is helpful to you, and if you need further assistance, please don't hesitate to reach out to our friendly Support Teams, who are on hand to help. You can find contact details and opening times here: https://www.samsung.com/uk/support/contact/ We're looking forward to you being able to enjoy all of your old gaming devices and home videos on your new TV, and we're sure you will really enjoy seeing your older media come to life on such a fabulous modern display! ^EW at Samsung Support

AOkii
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Just got hands-on at the Samsung event and I’m genuinely impressed. I spent some time playing FIFA 2026 the gaming experience was smooth. No lag, super responsive, and the visuals felt incredibly immersive, you can really tell the difference when you’re actually playing, not just watching. What stood out the most for me though was the football picture quality. Watching live match content on the screen felt so real sharp details, rich colours, and the motion handling was on point. You could clearly see every pass, every movement, without any blur. Also made sure to grab a shot of the screen while football and gaming content was playing (had to — top priority 👀), and it really captures how crisp everything looks in real life. Overall, if you’re into gaming and football, this setup hits both perfectly.
[D] Alternative Text [D] Alternative Text
Response from Samsung:
2026-04-09

Samsung

Thank you for your awesome five-star review OLED 4K Vision AI Smart TV! Thanks to the incredible Motion Xcelerator 144Hz capability, gaming has never been more entertaining! Along with the 4K AI Upscaling Pro, everything will be brought to life, from your games to your favourite programme including your favourite football team, you'll be cheering away to your hearts content! ^LB at Samsung Support

Dr Asqueroso
3 (9,999)

2025-12-10

size : 65
3 (9,999)
Absolutely love my TV and after one week of the 65 inch beast, I'm happy I decided to make the purchase, the hardware is class leading and the content displays in such a way, I just keep getting blown away. The only issue I have is with the Tizen operating system its awful, too much clutter and not enough options to clean it up to make it how I'd like also it would be great if there was a notification which popped up to screen when UHD 4K/ HDR/HDR10+ was sensed by the TV there should be something that lets the user know what kind of content they are getting. hopefully theses are things which can be fixed via a software update as they really do let the TV package down.

Features

4 (9,999)

Performance

4 (9,999)

Design

3 (9,999)

Value

3 (9,999)
Response from Samsung:
2025-12-12

CX

It is great to see you are loving your epic OLED 4K Vision AI Smart TV! With the epic 4K AI Upscaling Pro display, your picture will be brought to life! However, we are disheartened to see you are having issues with the Tizen operating system, this is designed to give you the best experience throughout the TV, and your feedback is greatly appreciated, as this helps us improve our services in the future! We will make sure we pass this on, and if you need us for anything, our helpful Support Teams are on hand to help. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support

bobianna
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Honestly, this TV feels on another level for gaming and watching football. The processor handles upscaling really well, so everything looks crisp without looking artificial. Motion is impressively smooth too, thanks to the high refresh rate — fast gameplay and quick passes stay sharp with no noticeable blur. Where it really shines is in brightness and contrast. The blacks are deep, highlights are bright, and the colours are rich — the pitch and kits really stand out. It also deals with glare well, which is great if you’ve got lights on or you’re watching during the day. Overall, it’s super immersive whether you’re gaming or watching a big match — you catch every detail.
Response from Samsung:
2026-04-09

Samsung

We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^CL at Samsung Support

Tanpop777
5 (9,999)

2025-06-03

size : 65
5 (9,999)
[This review was collected as part of a promotion.] We bought this tv about 2 weeks ago. We knew we either wanted a 8k or a Oled as I have had one in my bedroom a couple of years ago but replaced it with a bigger tv that was Qled. Only I could see the difference with the picture quality. So we decided to get the Oled 77inch. I can tell you I’m never going back. The picture quality is amazing. The black on black really makes movies come to life. If you get one you won’t regret it. I would definitely recommend it. We have so many things Samsung products now I have lost count lol. The quality and the service has always been great. And although there are other brands of Oled. That’s the main reason why we went with Samsung again.
DLamps1
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Ok wow! First impressions are no glare on this screen even from strong light sources. Screen is consistently vibrant no reflections high refresh rate and massive. I saw FC26 running on this and it looked so smooth, gaming definitely has the motion of real life football, even smoother as broadcast is like 50hz and this tv can go to 144hz and 4K. Future proof o rama I look forward to seeing the World Cup 2026 on this beaut. Want it in my living room
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Response from Samsung:
2026-04-10

Samsung

Fantastic to see that you are having a five-star experience with your OLED 4K Vision AI Smart TV! We’re sure that it will be wowing you for years to come! ^LB at Samsung Support

Wowwwow33
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] The S95F is easily one of the best OLED TVs I’ve experienced. The picture quality is outstanding, with deep blacks and incredibly vivid colors that make every scene look stunning. It really shines when watching football or playing football games. The motion is smooth, the details are crisp, and it makes the whole experience feel much more immersive and engaging. What impressed me the most, though, was the glare-free feature. It works surprisingly well, reducing reflections significantly even in brighter environments. That made a huge difference, allowing me to stay fully focused on the game without distractions. Overall, it’s an exceptional TV, especially for sports fans and gamers.
Response from Samsung:
2026-04-10

Samsung

Thank you for sharing such a glowing review of the spectacular OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. From the 4K AI Upscaling Pro display, bringing everything to life to the exceptional AI Motion Enhancer Pro functionality, every football game will come to life thanks to fast-moving action with AI technology! ^LB at Samsung Support

Cletheroe
5 (9,999)

2025-12-08

size : 65
5 (9,999)
I already own a slightly older 78” Samsung OLED - this is even thinner so was slightly concerned having to lay it flat to firmly attach the stand (!) but all was good and I’m seeing an equally impressive image with the perfect blacks OLED allows… in a smaller room the 65” feels big, but in a cinematic way. The built in audio is probably quite decent especially given the depth dimensions of these TVs - but having had a soundbar bundled with my older screen I opted to buy a W series to pair with this… with the help of extra speakers and an external sub the TV sounds really good - but it’s also nice to have the standalone Alexa and Bluetooth audio without needing to power up the TV.

Features

4 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

3 (9,999)
Response from Samsung:
2025-12-09

CX

We are elated to read that you are loving your new OLED 4K Vision AI Smart TV! With the lovely LaserSlim Design, this will look lovely in your home for years to come! Along with Dolby Atmos® and Samsung Q-Symphony, your sound experience will be taken to new heights! Enjoy! ^LB at Samsung Support

JC97
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I thought my Samsung TV I bought back in 2020 was good, but this 83" S90F OLED is something else—it’s HD to the max! Driven by the NQ4 AI Gen3 Processor, the 4K AI Upscaling Pro breathes new life into every frame, making tonight’s football matches look like you’re standing on the touchline at the World Cup. For gaming, the jump to a 144Hz refresh rate and OLED HDR+ is a total game-changer, delivering vibrant colours and liquid-smooth motion that my old set just couldn't touch. It’s not just a bigger screen; it’s a complete Vision AI upgrade that turns every event into an absolute spectacle.
Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features, crisp sound quality, and vibrant display. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

PHDave
5 (9,999)

2026-04-05

size : 65
5 (9,999)
Our new Samsung 55" OLED is outstanding in every way. We purchased this model after careful comparisons to other Samsung NeoLED and OLED offerings from other brands. This one stands out by good measure. The brightness and depth of colour are breathtaking. From any seating angle in our room, the picture is clear and balanced. Want to check the resolution? Walk right up to one of these and look your favorite news anchor person in the eye. BOOM! The colour and contrast are beyond perfection. All of these points are valid whether streaming via Wi-Fi or viewing via your fibre optic service. To complete our system, we bought the HW-QS700F sound bar with the wireless woofer. The combination is stellar!
P and K
5 (9,999)

2025-12-30

size : 65
5 (9,999)
We recently acquired the Samsung 83 OLED TV. We have had it for approximately one month and quite frankly it has exceeded our expectation in every aspect including Picture quality, vibrant colour and sound quality without our surround sound system. We were worried that the 83" maybe too big large for 15 X 20 family room however it fits in there perfectly. This is our 4th Samsung TV we have owned and by far the best of a great line. We highly recommend this product. P.S. don't forget to upgrade your Netflix account to the 4 K package... you won't regret that! Kind Regards Peter and Kelley
Tv Tittaren
5 (9,999)

2025-09-11

size : 65
5 (9,999)
Jag har nyligen köpt en Samsung-tv, och jag kan inte vara mer nöjd! Bildkvaliteten är enastående med skarpa detaljer och levande färger, vilket gör att allt jag ser blir en njutning. HDR-funktionen gör verkligen skillnad när det kommer till kontrast och djup i bilden. Smart-funktionerna är en stor bonus. Det är så enkelt att streama mina favoritprogram och filmer direkt från apparna, och jag älskar att jag kan styra allt med min röst. Gränssnittet är användarvänligt, och jag har snabbt lärt mig att navigera mellan olika funktioner. Designen är också imponerande – den tunna ramen gör att tv:n ser elegant ut i vardagsrummet. Ljudkvaliteten är över förväntan också, vilket är en trevlig överraskning.
Miax
5 (9,999)

2026-06-22

size : 65
5 (9,999)
​If you are on the fence about pulling the trigger on a massive, premium TV, let me save you the hours of research: Buy the Samsung S90F 77-inch. I have had this beast in my living room, and it has completely ruined the movie theater experience for me—because my couch is now officially better.​If you are on the fence about pulling the trigger on a massive, premium TV, let me save you the hours of research: Buy the Samsung S90F 77-inch. I have had this beast in my living room, and it has completely ruined the movie theater experience for me—because my couch is now officially better, I go to the theater and im utterly disappointed because my TV quality is incomparable to any state of the art movie theater
RuthyP26
5 (9,999)

2026-02-17

Wales

size : 65
5 (9,999)
We bought our last television 9 years ago and were still pleased with it and it was working well but were curious to see how much had changed in quality etc since then. We have been so impressed with the difference in picture quality in our new Samsung and in every aspect of the viewing experience , we comment on it every time we watch something , it's like being in the room with the people or being right next to the action. We would not have believed it until we spent time watching. The Winter Olympics have been a great test , we can't wait to see our favourite nature and history documentaries. It's a bit early to review the functionality and SMART features but the set-up looks intuitive and accessible.

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2026-02-18

CX

We're delighted to see how much you are loving your S90F TV, Ruthy! The incredible 4K resolution on this model is truly breathtaking - it puts you right in the middle of the action, allowing you to follow your favourite sports with ease. When you continue to expand the type of content you watch on here and explore the smart features available to you, it will continue to blow you away. This intuitive TV is certainly the one for you! ^SK at Samsung Support

Viktoria Kozicsko
5 (9,999)

2026-03-27

Ashford, Kent

size : 65
5 (9,999)
[This review was collected as part of a promotion.] We bought few months ago ago the last OLED and the display is absolutely amazing , the pictures the quality and the graphics just incredible. We also got the Sound bar along with TV and it’s just won like in the stadium when we watch football
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features, such as the amazing, crisp sound quality, Viktoria. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Janario
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Absolutely blown away by the picture quality on the 83” OLED S90F colours are insanely vibrant and blacks are truly deep. The NQ4 AI Gen3 Processor makes everything look sharper with smooth upscaling and intelligent optimisation.
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features, Janario. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Gottenx
5 (9,999)

2025-12-12

size : 65
5 (9,999)
Bought it 2 weeks ago and I'm loving it. I finally found a perfect TV to play with my videogame consoles. True black and an amazing HDR that gives you total immersion. Excellent resolution and easy connectivity. Switching between apps is super fast (quick processing times with immediate response). And the almost no borderline gives you that "portrait" like sensation with an amazing sound, given it's very slim design. The AI feature when you're close by showing you basic local info is just amazing, it feels like having an automated powerful PC in your living room/basement.
colaZero
5 (9,999)

2026-03-27

london

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Display is amazing best contrast best resolution prefer the looked to the s95f processor is strong and will last a while sound could be better but we get a soundbar for that connectivity is great
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Matt64
5 (9,999)

2026-02-11

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I couldn’t be happier with my Samsung QE48S90F 48" OLED S90F HDR 4K Ultra HD Smart AI TV. The picture quality is absolutely first-class – the OLED panel delivers stunning contrast, deep blacks, and incredibly vibrant colours. Everything from films to sport looks crisp and lifelike in 4K HDR. The sound quality is impressive for such a slim TV, and the smart features are fast, intuitive, and easy to use. The AI enhancements really do make a noticeable difference to both picture and sound. Build quality is excellent and it looks sleek and modern in the room. Overall, it’s a premium product that’s well worth the money. Fully recommended – a fantastic investment for anyone wanting top-tier home entertainment.

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2026-02-12

CX

Thanks for your awesome five-star review of your spectacular OLED 4K Vision AI Smart TV, Matt! From the striking 4K AI Upscaling Pro and OLED HDR+ display, your viewing experience will be taken to new heights! Along with Dolby Atmos®, we are bringing the cinema to your home! Not to forget, thanks to the LaserSlim design, this will look perfect in your home for years to come! ^LB at Samsung Support

MichaelK
5 (9,999)

2026-05-25

size : 65
5 (9,999)
[This review was collected as part of a promotion.] We have installed our TV in an outdoor alfresco above the fireplace and couldn’t be happier. The screen is crisp and sharp and the menu works really well, I’m enjoying running the app also which is given me lots of new options and an easy way for others in the house too control the TV without looking for the remote all the time We like the extra channels and services and have been pleasantly surprised with how easy it was to set up The TV itself is very light and was easy to install on the wall. I would have no hesitation in recommending this to any friends and family
Response from Samsung:
2026-05-26

Samsung AU

Thank you for the fantastic review! We're thrilled to hear your OLED TV has been the perfect addition to your outdoor alfresco area. It’s great to know you’re enjoying the crisp picture quality, easy setup, smart app controls, and additional entertainment options. We really appreciate your recommendation and hope you continue enjoying your Samsung TV experience!

AlecE10
5 (9,999)

2026-01-04

London

size : 65
5 (9,999)
Really impressed with every aspect of the TV. Sound and picture quality is fantastic and as good as you see in the store display model. Will take some time getting used to all the features as the TV can do so much. A proper handbook would be great rather than having to search online all the time. Took quite a while to set up as I am older and not so technically minded as some people but got there in the end. Had some issues with the delivery and instillation but that was more to do with the 3rd party company than Samsung. Looking forward to discovering all the features.

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2026-01-04

CX

It's made our day to hear that you're enjoying your gorgeous 55" OLED S90F TV, Alec. The audio and picture quality are truly on another level with the S90F. The features are vast, and we're excited for you to get to grips with everything on offer! For your convenience, you can find a user manual here: https://downloadcenter.samsung.com/content/PM/202507/20250725183213560/EN/BN81-27185C-640_EUG-H_ROPDVBEUF_EU_ENG_250715.0/BN81-27185C-640_EUG-H_ROPDVBEUF_EU_ENG_250715.0/start_here.html We can also provide visual support via Remote Service if you feel you would benefit from this. This is where our TV experts can show you around all of the features of your new TV, and you can find out more about our Remote Service here: https://www.samsung.com/uk/support/remote-service/ Thank you for taking the time to share your review, and we hope the above information is useful! ^EW at Samsung Support

Di267
5 (9,999)

2026-04-07

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I order it and cant wait to recieve it. It will be perfect for playing games and watching movies, AI integration is just an amazing feature
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Response from Samsung:
2026-04-12

Samsung

We're thrilled to see that the S90F TV has given you that five-star feeling! Congratulations on your order! ^EW at Samsung Support

Mitty
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] The display is perfection! The refresh rate makes for smooth playing of FIFA. The slim design is almost unbelievable.
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Response from Samsung:
2026-04-10

Samsung

Fantastic to see that you are having a five-star experience with the OLED 4K Vision AI Smart TV! We’re sure that it will be wowing you for years to come! ^LB at Samsung Support

isa.morais
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] This screen is very good. It doesn’t lag and very quick and efficient. The quality of the image is great.
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Response from Samsung:
2026-04-09

Samsung

We love reading that we’ve given you that five-star feeling, Isa. Keep enjoying! ^LB at Samsung Support

Keira18
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Gaming feels faster and more responsive. Such a good vibe. Football seems more realistic!
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Response from Samsung:
2026-04-09

Samsung

Fantastic to see that you had a positive experience with the OLED 4K Vision AI Smart TV, Keira! Thank you for your rating! ^LB at Samsung Support

Hw0723
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] The vivid colour of this display is impressive :) It makes the scene more dramatic
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Response from Samsung:
2026-04-09

Samsung

We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^CL at Samsung Support

Optigon
5 (9,999)

2026-03-27

London - kingscross

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I brought this item a few weeks ago and I was highly impressed.
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Response from Samsung:
2026-04-09

Samsung

Fantastic to see that you are having a five-star experience with your 83" OLED S90F 4K Vision AI Smart TV, Optigon! We’re sure that it will be wowing you for years to come! ^CL at Samsung Support

Chazza2026
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Amazing quality perfectly crisp the best television going
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Qazman
5 (9,999)

2025-12-08

size : 65
5 (9,999)
Tarkat selkeät värit ja hyvä ääni. Sopivan kokoinen.
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Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
scorpion23
4 (9,999)

2026-07-15

Lancashire

size : 65
4 (9,999)
Firstly out of the box this proved difficult to set up and link to wifi, with two controls wasn't sure what I should be using also all instructions were AI and if you hit a problem not sure where to go. The picture is very good but it does reflect a lot if to much lined up opposite a window

Features

4 (9,999)

Performance

4 (9,999)

Design

4 (9,999)

Value

4 (9,999)
Response from Samsung:
2026-07-16

Samsung

Great to see how much you are enjoying the picture on your S90F TV! With incredible 4K resolution, this model puts you right in the middle of the action. With Anti Reflection technology, we certainly wouldn't expect you to experience much glare, so it is disappointing to read about your experience. We also make every effort to ensure that our products are easy to set up, with intuitive processes and instructions. If you need any support, we're always here to help. You can find the contact details and operating hours of our Support Teams here: https://www.samsung.com/uk/support/contact/ With further usage, we're sure that this incredible TV will earn five full stars. ^SK at Samsung Support

StevyTV
5 (9,999)

2025-12-30

size : 65
5 (9,999)
The S90F delivers stunning visuals—deep blacks and rich, vibrant colors make movies and shows pop. As a gamer, the 144 Hz refresh and VRR support are fantastic; gaming feels fluid and responsive. Setup was smooth, though the glossy panel is prone to reflections that can detract from contrast in brighter rooms. I did notice the TV is exquisitely thin, which looks sleek—but also makes it a bit delicate when adjusting. The SolarCell remote is a thoughtful touch, though voice control isn't its strongest suit. Overall, I’d recommend the S90F for anyone seeking near-flagship picture quality, strong gaming features, and smart performance—without paying flagship prices. Just make sure you’re picking a QD‑OLED size and ideally watch in a moderately dim environment.
lara3
5 (9,999)

2026-03-30

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I’ve had the chance to view and test the 83” Samsung OLED S90F 4K Vision AI Smart TV (2025) at the event last Friday and it’s been a really great experience overall. The design is super sleek and feels really premium, especially for such a large screen. From the moment it’s on the picture quality really stands out, everything looks crisp, vibrant and very immersive. Watching streamers play football on it has been a highlight. The movement feels smooth and clear, it would make it really enjoyable to watch live matches! I’ve also tried it out for gaming, and it performs really well. Everything feels responsive and looks great, especially with the depth of colour and detail. Overall, it’s a great all-round TV that’s perfect for sports, gaming and daily use.
Response from Samsung:
2026-04-11

Samsung

Wow, we’re overjoyed to see just how much you enjoyed experiencing the 83" OLED S90F 4K Vision AI Smart TV, Lara! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our products as much as we do. ^CL at Samsung Support

Lozza97
5 (9,999)

2026-04-10

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I’ve been waiting g to dive into this TV for awhile now and I finally made the dive to upgrade from my 2023 Neo Qled (which was great and one of the reasons I stuck with Samsung for this purchase) to the Samsung S90f OLED and what a treat it is. I haven’t spent so much time with it yet but the time I haven’t spent with it hasn’t disappointed me, it’s also made me realise what I was missing all this time with OLED. So punchy with the brightness and the colours but the blacks are something else, you don’t realise how much detail these true blacks really give you until you experience it for yourself. So far gaming has been impressive and my reference 4K blu Rays have looks great. The UI has had a nice update too which is nice and clean. Overall very happy.

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2026-04-12

Samsung

We love reading that we’ve given you that five-star feeling. Keep enjoying, Lozza! ^EW at Samsung Support

V84!
5 (9,999)

2026-03-28

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Tried EAFC 26 on this and the picture is pretty clean. OLED helps illuminate the colours making the pitch and kits stand out and the motion is super clean even during fast build-up play. Input lag feels basically non-existent, so everything from quick passes to last-ditch tackles feels instant and responsive. Top 4K sharpness + upscaling makes replays and camera pans look crisp, almost broadcast-level. Only minor knock is the sound – does the job, but you’ll want a soundbar for full atmosphere. Overall great for gaming.
Response from Samsung:
2026-04-09

CX

We’re super glad to read that you’re enjoying the top‑quality picture, especially the impressive 4K sharpness and upscaling. It’s great to know that the clarity is really standing out in your viewing experience! We also appreciate your comments on the sound quality and will be sure to pass this feedback on to the relevant team for internal review, as we’re always looking to improve the overall balance between picture and audio performance. Thank you for choosing Samsung, and we hope you continue to enjoy every moment while watching your favourite shows. ^HB at Samsung Support

Kimi
1 (9,999)

2025-12-20

Danmark,

size : 65
1 (9,999)
After only 5 days, the TV screen broke, the first 4 days it worked perfectly, after 4 days, it started with a green dot on the screen and then it turned white and a vertical line started, then it started not working, the screen was gone, only the sound worked. There was no physical damage or anything that could have caused this breakdown. This is a factory defect or maybe even from the black friday offers. How can you be happy with a TV when you pay a lot of money and in fact you have nothing but a dark screen.

Features

1 (9,999)

Performance

1 (9,999)

Design

3 (9,999)

Value

1 (9,999)
Loco
5 (9,999)

2025-06-24

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I bought this OLED TV a few weeks back to replace a 55” OLED that was 5 years old and I am very happy with my purchase. The Samsung remote is small and easy to use, the functions are logical and once you set up your external sources (Fetch, Bluray, memory sticks etc) on your TV its easy to find your way around the different external inputs. The picture is great for watching AFL with no lag or jitter. The viewing angle is excellent with no discernible degradation. Overall I am very happy with the Samsung OLED.
BrandonOLED
4 (9,999)

2026-06-23

size : 65
4 (9,999)
TV picture quality is fantastic. 10/10 picture. My feedback is as follows: Software/UI glitchy and slow sometimes. Sometimes responsive. It's a 50/50. TV native speakers are pretty decent, I prefer to use my Bose soundbar but the TV always switches input back to TV Speaker. I have to manually make this change every day. I also don't like if you are on home screen and don't make a selection, Samsung TV will automatically start playing, Lastly, I wish the pre-set settings like Standard, Eco, Movie, FilmMaker modes actually came out the box tuned. However, none of them were ideal and had to manually tweak. Otherwise if these things can be fixed it would be a 10/10 experience. Unfortunately I have to give it 9/10 total because picture quality is fantastic but user experience could be improved.
Arek0970
5 (9,999)

2026-01-20

size : 65
5 (9,999)
The Samsung S90F delivers outstanding picture quality with deep, perfect blacks, vibrant yet natural colours, and excellent contrast that makes movies feel cinematic. It performs brilliantly for gaming as well, thanks to its fast refresh rate and very low input lag. The system is smooth and responsive, and the interface is intuitive and easy to use. Overall, the S90F is a fantastic choice for anyone looking for a modern OLED with bright, sharp visuals and a full range of smart features.

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2026-01-21

CX

It is awesome to see you are loving your spectacular OLED 4K Vision AI Smart TV, Arek! From the incredible 4K AI Upscaling Pro display, which will give you the best viewing experience that you'll ever know, along with the powerful NQ4 AI Gen3 Processor and AI Motion Enhancer Pro capabilities, gaming will be taken through the roof! Enjoy! ^LB at Samsung Support

CazOsborn
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] This TV is seriously impressive - especially for football gaming. Picture quality is defo the standout: motion is super smooth, so fast that play stays sharp, and there’s not even any blur when the camera pans. The pitch looks super green, rich and even, and colours (kits, crowd, everything) really pop without looking fake. Outside of sport, it’s just a brilliant TV - stunning OLED contrast, loads of detail, and a sleek, premium feel - the frame and depth of it is sooooo thin!!!
Response from Samsung:
2026-04-10

Samsung

Thank you for sharing such a glowing review of the OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support

Elroi Baby
3 (9,999)

2025-12-13

size : 65
3 (9,999)
I find the inbuilt Samsung free TV channels very intriguing as all you need is an internet connection and you can enjoy your TV from day 1, assembling supper easy no screwdrivers needed, awesome!! The display in the advertised S90F still stand with significant differences when you get home even with instore calibration so for buyers DO NOT ASSUME YOU WILL GET SAME PICTURES DISPLAY WHEN YOU GET HOME. I do think Samsung should improve on that in the next series to be developed.
Response from Samsung:
2026-03-25

SECA CS

Hello Elroi Baby, We appreciate you taking time out of your day to provide us product feedback. We will pass this to our relevant teams. For additional product feature feedback or troubleshooting support, please connect with our experts via Live Chat at www.samsung.com/ca/support/live-chat-support Thank you, Samsung Customer Care.

Samsung S90F 77" TV
5 (9,999)

2025-12-30

size : 65
5 (9,999)
The Samsung S90F 77" TV delivers an impressive viewing experience with stunning picture quality and a sleek design. The anti-reflection feature works exceptionally well, keeping the screen clear and vibrant even in bright rooms. Colors are rich, motion is smooth, and the large screen feels truly immersive. Easy-to-use smart features and fast performance make this TV a great choice for movies, sports, and everyday viewing. Overall, a fantastic premium TV that’s well worth it.
Syncmaster UK
5 (9,999)

2026-03-27

Samsung KX

size : 65
5 (9,999)
[This review was collected as part of a promotion.] The experience at the Samsung OLED EAFC event was genuinely striking. The OLED screen brought the game to life in a way I hadn’t seen before—every moment felt sharper, deeper, more immersive. I believe the Game Mode played a key role in that intensity. What stood out most was the level of detail. I could even see the grass moving—subtle, almost cinematic touches that made the match feel real rather than simulated. It wasn’t just playing a game; it felt like stepping into it.
Response from Samsung:
2026-05-06

Samsung

Thanks for sharing your experience with the 83" OLED S90F 4K Vision AI Smart TV! We’re pleased to hear how immersive the gameplay felt for you, and that the OLED display and Game Mode helped bring out that level of detail and intensity, especially with subtle touches like the movement of the grass. Your positive feedback and recommendation for this premium product are greatly appreciated. ^CL at Samsung Support

OldDude
3 (9,999)

2025-10-03

size : 65
3 (9,999)
Jag bedömer denna TV till tre stjärnor. Panelens och bildkvalitetens prestanda är utmärkta, men dessvärre förefaller resultatet vara en slumpmässig faktor. Min enhet uppvisar en defekt OLED-panel, vilket blir tydligt i mörkare scener som inte är helt svarta. Användargränssnittet är undermåligt, och jag ifrågasätter om UX-designers genomfört tillräckliga tester innan lansering och försäljning av miljoner enheter. Utformningen är oattraktiv. TV:n rekommenderar oönskade videor från YouTube, ofta med sexuellt eller våldsamt innehåll, vilket inte överensstämmer med användarens visningshistorik. Prestandan är medioker. Det tar cirka tre sekunder från knapptryckning till respons. Fjärrkontrollen är bristfällig. Knapparna är svåra att trycka på. Den försvinner frekvent och tappar Bluetooth-anslutningen. Den är undermålig.
Niterider
3 (9,999)

2026-03-11

size : 65
3 (9,999)
[This review was collected as part of a promotion.] Had 3 of these as Samsung cannot fix the issue over the phone, same issue on every unit, when watching via a HD channel the image occasionally "jumps" by a few mm & then back, really annoying as other wise love the image /colours /depth. Now have virgin broadband installed and the issue doesn't occur, only on freeview channels!! I didn't receive any incentive but the tick box only allows yes option! there isnt an option to put no, otherwise can't post review, strange!

Features

5 (9,999)

Performance

2 (9,999)

Design

3 (9,999)

Value

2 (9,999)
Response from Samsung:
2026-03-13

CX

We’re sorry to hear that although you are very happy with the brilliant picture quality and colours of the 55" S90F Smart TV, you have been experiencing an intermittent issue when watching HD channels. While we are glad that the issue no longer occurs on most channels since upgrading to your new Virgin Media broadband, we appreciate that the image still occasionally jumps on Freeview channels. Your feedback about the options available when posting a review is very much appreciated, and we will make sure this is passed along to help improve the review interface. We strongly recommend reaching out to our TV and AV specialists again if the issue is persisting, as they will be able to assist you further and help resolve the problem. For future reference, you can contact our colleagues on 0333 000 0333 (Monday to Friday, 8am to 8pm; Saturday and Sunday, 9am to 6pm), or via Live Chat here: https://www.samsung.com/uk/support/contact/ ^CL at Samsung Support

FRED
5 (9,999)

2025-08-22

size : 65
5 (9,999)
Jag har haft en 65" OLED tidigare, men kvaliteten på den gick inte att jämföra med min nya Samsung S90F. Här är bilden mycket skarpare, färgerna starkare och svärtan betydligt bättre. Att gå upp till större storlek gör också stor skillnad för upplevelsen. Gaming på PS5 flyter otroligt bra med 144 Hz och låg input lag, och jag upplever att TV:n verkligen är byggd för spel. Ljudet i sig är okej, men tillsammans med min Bose 700 blir det riktigt bra.
Black
5 (9,999)

2026-07-14

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Clean video output! Happy with the purchase, and definitely recommend

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Figgy27
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Tried out the Samsung 83-inch OLED S90F 4K Vision AI Smart TV and it’s a proper bit of kit. Runs absolutely beautifully when running EAFC 26. Looking more forward to watching the 2026 World Cub on this beauty! The size pulls you right in, visuals are sharp, and gameplay feels really smooth. After using it, it’s hard not to want one. The connectivity is in insane as their is literally no lag whatsoever on this machine. Great piece of tech!
Response from Samsung:
2026-04-10

Samsung

Thank you for sharing such a glowing review of your OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support

rebeccas235_6053
3 (9,999)

2025-10-02

size : 65
3 (9,999)
[This review was collected as part of a promotion.] Picture quality really sharp happy with the colours. I found the connectivity quite complexed and had to read the instruction manual to get my head around how to connect the WiFi ect. Really impressed with how energy efficient the tv actually is especially with the children leaving it on most the day. The best part of the tv has to be the sound performance wow absolutely incredible. The tv remote was fairly easy to use not complex at all
Response from Samsung:
2025-10-02

CX

Thanks for the great review and for sharing your feedback with us! Should you ever need us, our friendly Support Team is on hand. You can find all our contact methods and opening hours here: https://www.samsung.com/uk/support/contact/ ^KF at Samsung Support

SAM4US
5 (9,999)

2025-10-28

size : 65
5 (9,999)
We bought our new Samsung OLED television at the beginning of October and have been very impressed with the clarity and sharpness of the picture. We were also impressed with the ease of set up and wowed by the connectivity. We are still learning about all of the features but are happy with its size and picture. This Samsung product was on the pricey side and hope that we will have many many years of great hassle free viewing.
ssaint86
5 (9,999)

2026-05-22

size : 65
5 (9,999)
I bought the 77" and installed it with a wall mount the same day it was delivered. I upgraded from a 2011 SAMSUNG 7000 series LED. Wow! I am blown away by the picture quality, brightness, contrast, and colors! Viewing angles are great too, and it's nice to have the 4k resolution now. I am so excited to get more viewing in with this TV! Also really happy with the price and the fact that we could do interest free financing.
Two cool cats and a dog
5 (9,999)

2025-12-12

size : 65
5 (9,999)
This TV is fantastic. By far the best picture we have had and it connected so easily and works very well with our home theater system. the smart system is great and knows when you are sleeping just like santa clause. It will come on when you walk into the room. the dialog is crystal clear and the resolution is scary good almost too good. Even looks good on poor quality programming the processor improves the picture.
SteenK
5 (9,999)

2025-12-08

Slagelse, Danmark

size : 65
5 (9,999)
Skærmen står knivskarpt, særligt når input er den rigtige kvalitet, men opskalering fungerer også rigtig fint. Opsætningen var lidt besværlig og tog et par forsøg, men da der kom hul igennem åbnede det for nogle fede muligheder, såsom kalibering via IPhone, der virkelig gør en forskel. Smartfunktionerne og streamingtjenesterne virker rigtig fint. Alt i alt er det et kæmpe skridt op fra vores tidligere LED skærm.

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Manueltcherkez
5 (9,999)

2026-06-24

size : 65
5 (9,999)
I bought this tv 2 months ago and no regret at all , does not look a cheap product for the price that i paid. i used to watch movies on my lazer projector 4k lg , since i got this tv , i never turn my projector again , the black level never experience like before , and i am very happy very solid and thin glass screen looks very rich . I bought also extended waranty in case something happen , then i am covered.
The Equalizer
5 (9,999)

2026-03-31

size : 65
5 (9,999)
I was shocked at first as it did not work. After quickly replacing the powerbar to an updated powerbar it came alive! What a fantastic picture without having to play around with colour controls. Adding to it my Samsung Sound Bar it was a totally immersive experience. I am still getting sound glitches which is probably Shaw's cable box. Try your set with You Tube HD demos and get blown away for yourselves.
Anonymous
5 (9,999)

2026-03-28

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I’ve been using the 65” OLED S90F (2025) for a short time now, and I’m genuinely impressed with the overall performance. The picture quality is outstanding — deep blacks, vibrant colors, and excellent contrast, especially when watching movies or high-quality streaming content. OLED really makes a noticeable difference compared to standard LED TVs. Brightness is also better than expected, even during daytime viewing. The design is sleek and modern, and it fits perfectly into a contemporary living space. Setup was straightforward, and the smart interface is fast and responsive. Sound quality is decent for a slim TV, but I would still recommend pairing it with a soundbar to fully enjoy movies and music. Overall, this is a premium TV that delivers on its promises. If you’re looking for top-tier picture quality and a modern smart TV experience, this is definitely a great choice.

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2026-04-10

Samsung

Wow, we’re overjoyed to see just how much you are loving your wonderful new OLED 4K Vision AI Smart TV! From the striking 4K AI Upscaling Pro display with OLED HDR+ capabilities, your viewing experience will be taken through the roof, to the sleek design and stunning sound thanks to Dolby Atmos®, we are bringing the cinema to your front door! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support

DANSTFC
1 (9,999)

2025-12-30

Royal Wootton Bassett

size : 65
1 (9,999)
I am absolutely heart broken wasting so much money on this. I replaced my s90c 65inch for this tv, and when I set the tv up I realised it’s a woled panel not a QD like my s90c. I then found out only this size tv gets a QD panel in the US. but in Europe it’s a woled panel. It’s absolutely disgusting Samsung do this. I am stuck with the tv now and cost me a lot of money. I am so angry they done this.

Features

5 (9,999)

Performance

2 (9,999)

Design

4 (9,999)

Value

2 (9,999)
Response from Samsung:
2026-01-02

CX

We are disheartened to see you are not fully happy with your OLED 4K Vision AI Smart TV. The specifications can differ depending on the region due to parts available. Thanks to the AI Motion Enhancer Pro and Colour Booster Pro display, we know you'll love the display that you'll get! Your feedback is greatly appreciated, and we'll take this on board to help improve our products in the future. In the meantime, if you ever have any questions, our helpful Support Teams are on hand to help. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support

CoffeeRider
5 (9,999)

2026-04-10

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Picked up the Samsung OLED S90F 65” on a really good deal, and overall I’m very happy with it. Compared to my S90C, the S90F feels significantly faster in day-to-day use. App launches, menu navigation, and switching inputs are all quicker and smoother. This is likely due to the newer NQ4 AI Gen3 processor and updated Tizen system, which makes the TV feel less “laggy” and more premium overall.
Response from Samsung:
2026-04-10

Samsung AU

Thanks for sharing your detailed feedback! We’re so pleased to hear you’re enjoying the faster performance and smoother navigation compared to your previous model. It’s great to know the upgrades are making a real difference in your day-to-day use. Enjoy your viewing experience!

NoTully
5 (9,999)

2025-07-19

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I brought this a couple of weeks ago, my first TV I have ever brought and I’m 48. I got it as I want YouTube on the screen for classes while I use the iPad and laptop. I still have not had time to set it up fully yet but do wish the instructions were more clear. Love the feature when you log into Netflix or YouTube etc that it just pairs with my phone. The screen is great, so clear and thin.
Highly recommend
5 (9,999)

2025-12-12

size : 65
5 (9,999)
I got this 55'' OLED TV from Samsung and am very happy to have done so! The prestine image quality, aesthetic design, and overall sound levels are top notch, I'm very impressed with the TV's image, both from a user functionality within the Smart TV Apps to actual playback and elevated resolution. Highly recommend for others if they want a quality TV! Worth the price, easy assembly as well.
ranij1_5957
5 (9,999)

2025-07-06

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I recently bought the Samsung S90F 4K Vision AI Smart TV through Influenster. The TV arrived very well packaged and was designed to come away in such a way that handling and moving the tv was made easy. The tv itself was not too heavy but definitely a two man job. Attaching the stand to the TV was probably the trickiest part as we were able to get the pins into the brackets as far as possible without causing damage however it didn't feel sturdy. After visiting a Samsung shop, the assistant sent a video demo for this particular model instructing how to fit the stand correctly. It definitely was tricky and required a lot of strength but eventually we got there. The TV itself is amazing. The picture quality, colours and general look and feel of the TV are oustanding. Easy to use and the built in features are great. Still exploring but really pleased to have bought it, would definitely recommend.
Response from Samsung:
2025-07-07

CX

Thank you for taking the time to share with us this five-star review of the fantastic 65" OLED S90F Smart TV, Ranij! We are glad to know that, with a bit of support from one of our shop assistants, you were able to install and set up the TV easily and quickly, while also attaching the main unit to the stand correctly. It is also wonderful that you find it very easy to use, and that you are impressed by its brilliant features and superb picture quality; with all your content upgraded to the ultimate level with 4K AI Upscaling Pro. You are now ready to enjoy a cinematic OLED TV experience with this feature-packed and incredibly smart AI TV! ^CL at Samsung Support

Natalia91
5 (9,999)

2025-09-11

size : 65
5 (9,999)
[Denne anmeldelsen ble samlet inn som en del av en kampanje.] Jeg kjøpte Samsung S90F 77" og den overgår forventningene. Fargene er klare og livlige, kontrasten er fantastisk takket være OLED-panelet, og svartnivået er virkelig dypt. Smart Hub fungerer raskt, fjernkontrollen er brukervennlig, og lyden er imponerende selv uten lydplanke. Perfekt for filmkvelder og sportsendinger. Anbefales til alle som ønsker topp bildekvalitet og moderne funksjoner.
TheDaniD
5 (9,999)

2026-03-30

London, England

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I felt like I was actually there playing the game along with the football players on the field. I’m going to deck out my gaming room with the latest tech from Samsung, they are the GOAT in gaming and quality. I have been gaming since the Super Nintendo days in the late 80’s. The sound quality on the OLED is crisp, like I’m actually in the room where it happens. Outstanding experience.
Response from Samsung:
2026-04-11

Samsung

Thank you for sharing such a glowing review of the OLED 4K Vision AI Smart TV, Dani! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support

Gmac75
5 (9,999)

2025-09-22

Fife, Scotland

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Delighted with my new 55" OLED S90F 4K Vision AI Smart TV. The picture quality and sound is tremendous. I was very attached to my old Samsung 55" Curve, which was over 10 years old, but it came time to upgrade to new technology and newer model. Delivery was fast and inexpensive, and after in the prevailing two weeks I've quickly discovered that I made the right choice buying Samsung
Response from Samsung:
2025-09-26

CX

We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^KF at Samsung Support

Nikkanerk
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Loved the vibrant green colour and the refresh rate stood out to me, I appreciated the in built ai for adaptable refresh rate, the TVs ability to know what I'm watching and adjust the refresh rate for something more cinematic. For example when I'm watching a film I can't stand a high refresh rate as it looks too real and unnatural. This TV seems to sort that out for me. Love it.
Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Landen
5 (9,999)

2026-06-23

size : 65
5 (9,999)
Went from about a 10 year old Samsung 1080p TV to this monster. Did by research and it was between this or the LG C5. My father in law has a C5 and this thing looks better than that. The brightness is fantastic. Would suggest to anyone looking for an OLED. Only thing I don’t love is the settings aren’t super easy to use. Had to turn off AI mode to get it to look how I like.
C0mbat
5 (9,999)

2025-12-27

size : 65
5 (9,999)
I replaced my 2022 Samsung S95B 65" OLED with this and the difference is fairly small. The most obvious being better reflection handling but even that is small. Ironically, this is also where I need to warn you. I was cleaning my 2022 TV and stupidly used glass cleaner on it and it has rubbed off a large patch of the black reflective coating. Don't be stupid like I was!

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2025-12-27

CX

We are delighted to see you are loving your new spectacular OLED 4K Vision AI Smart TV! Your loyalty to us means the world to us, and we'll continue to wow you for years to come! ^LB at Samsung Support

Glenov
5 (9,999)

2026-05-22

size : 65
5 (9,999)
The 55-inch Samsung OLED S90F 4K Vision AI Smart TV is an outstanding TV that delivers stunning picture quality, vibrant colors, and incredibly deep blacks thanks to its advanced OLED display technology. Movies and streaming content look cinematic and immersive, while fast motion in sports and gaming remains exceptionally smooth and responsive with its 144Hz refresh rate and HDMI 2.1 support. The Vision AI features intelligently enhance both picture and sound, and the sleek ultra-thin design gives the TV a premium modern look in any room. The smart interface is fast and easy to use, with seamless access to all major streaming apps. While it lacks Dolby Vision support and benefits from pairing with a soundbar for the best audio experience, the overall performance, brightness, gaming capability, and visual quality make the Samsung S90F one of the best 55-inch OLED TVs available today. Very happy with my purchase.
Thanhmy
4 (9,999)

2026-05-23

London

size : 65
4 (9,999)
Enjoying my new television not only because of the very slim size but because of the whole aspect of the screen. Having had an old tv of over 10 years I decided to buy tis Samsung. I am impressed with the resolution and the wonderful colours. So crisp, amazing contrast of depths of the colours making it all nice and bright. Sometimes it feels like it’s not real! Flickering around to see and learn about how use this tv and remote control is nice, smooth and the speed of refreshing everything glides so efficiently. Happy to have many outputs in one place and not scattered all over the back of the tv. I was also impressed by the sound of the television, clear sounds with good definition sounds not what I was expecting. But having said this, I did buy a Samsung sound bar to enhance every sound especially for watching films. The tv was very easy to set up to my relief. Now it s a matter of tweaking it to my liking.

Features

4 (9,999)

Performance

4 (9,999)

Design

5 (9,999)

Value

4 (9,999)

AI Sound

3 (9,999)

Vision AI Companion

3 (9,999)

AI Soccer Mode

3 (9,999)

AI Upscaling

3 (9,999)
Response from Samsung:
2026-05-25

Samsung

We're delighted to hear that your new Samsung OLED S90F Smart TV has made such a positive impression and proved to be the perfect upgrade from your previous long-lasting Samsung TV, Thanhmy! It's wonderful to know that you're enjoying its ultra-slim design, stunning 4K picture quality, vibrant colours, and impressive contrast, all of which combine to create a truly immersive viewing experience. We're also pleased to hear that the setup process was straightforward and that you're finding the interface, remote control, and connectivity options intuitive and responsive. It's also fantastic to know that the built-in sound and powerful speakers exceeded your expectations, and that pairing the TV with a Samsung soundbar has enhanced your movie-watching experience even further. We hope you continue to enjoy discovering all the features and customising your TV to suit your preferences for many years to come! We are also ready to help you get the most out of it if you have any questions or need support. Our full contact details and oeprating times can be found here: https://www.samsung.com/uk/support/contact/^CL at Samsung Support

Belinda16
5 (9,999)

2026-04-16

size : 65
5 (9,999)
[This review was collected as part of a promotion.] We bought the TV last weekend. It was very easy to install and set up. We love the brightness, resolution, colour, and contrast of the screen. Also love that the streaming and sound bar controls can be run through the TV remote. We've gone from three remotes to one. Really simplifies everything. It makes viewing easy. So glad we updated from our last 13 year old Samsung.
Response from Samsung:
2026-04-16

Samsung AU

Thank you for your wonderful feedback! We're so happy to hear that your new OLED TV was easy to set up and that you're loving the picture quality and simplified remote experience. It’s great to know the upgrade has made such a positive difference—enjoy your viewing!

Thomas Mead
5 (9,999)

2026-01-15

size : 65
5 (9,999)
Perfect in almost every way. Software was a bit confusing at first. When I hooked up my BD player, A/V receiver and 2 different streaming boxes it automatically detected each of them correctly. It kept turning on my BD player which I didn't want to happen. I found an icon which said "forget BD player" after that everything was fine. Awesome picture, very happy with it.
Another regular Joe
5 (9,999)

2026-05-23

size : 65
5 (9,999)
We have this tv for over a month now and it has been working very well for us. The picture is very good (please note that I am not an expert tv reviewer) and the interface is fine. It integrated with our AV receiver without issues and works well when displaying content from a USB stick. Only minor point is the somewhat awkward volume up/down/mute button on the remote.
anna-a-c-b
5 (9,999)

2026-03-27

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Hard to find a more versatile TV - the AI changes between film settings and gaming settings makes it really user friendly. The resolution is excellent and the processor makes it ideal for football games like the FC26. The image quality is really impressive - players look life-like and the movements are distinct yet realistic which makes it a great gaming experience.
Response from Samsung:
2026-04-09

Samsung

Thank you for the love and sharing your superb experience with us, your words put a smile on our face. ^CL at Samsung Support

Shoummo
5 (9,999)

2025-07-23

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I bought the Samsung S90F OLED 65" TV a few weeks ago, and it's been an absolute game changer. The picture quality is breathtaking--deep blacks, vibrant colours, and smooth motion. The sound is surprisingly powerful even without a soundbar, Craming on tthis screen S next-level with low input lag and vivid clarity. Definitely one of the best purchases I've made!
KT702
5 (9,999)

2026-03-23

size : 65
5 (9,999)
[This review was collected as part of a promotion.] This time I wanted a tv that didn’t just deliver on picture quality I wanted decent sound that didn’t include the need for extra cinema surround speakers and this absolutely delivers because of the 6 speakers inside. It’s actually like I’m hearing even program theme tunes for the first time. Corrie came on a few nights ago and I’ve never heard the base like that before. Is it a cello playing too? I have never noticed because I’ve never really heard it like this before. All that said even before you get to the picture quality. I just had to buy the 55” because it’s too good a tv to have small. If you have room for the 55” or higher (and the funds) it’s 100% worth every penny. The notifications that repeatedly pop up are annoying so I’ll have to see if I can stop those but that doesn’t take away from the tv itself. No I did not receive an incentive but the drop down menu (below) only gives yes option for some reason!

Features

5 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Response from Samsung:
2026-04-08

Samsung

It is amazing to see that you have received the stellar all-round experience with us! Your kind words have put a big smile on our faces! Should you ever need us, our friendly Support Team are on hand, you can find all our contact methods and opening hours here: https://www.samsung.com/uk/support/contact/ ^CL at Samsung Support

BrettG
3 (9,999)

2025-10-28

size : 65
3 (9,999)
TV quality itself is great, but I have a number of complaints: 1. There is a 2 minute screensaver that isn't configurable. When listening to music on Spotify, the screen goes black part way through the song, which means you have to press a button on the remote whenever you want to see what song is playing. 2. The home screen software defaults to auto-playing live TV, and doesn't default to my last used app (Plex or Spotify). I don't want to see ads for suggested movies or shows, or apps that I haven't even installed. 3. HDMI e-arc is finicky, and I could not get the audio to pass back through my receiver when using a TV app. Some of this fault might lie with the receiver, but I was able to get it working by buying a separate optical cable for audio. Overall, for the price of this TV, I've been fairly disappointed by how frustrating it is to use, and the lack of customization for the things that matter (screensaver, home screen).
Response from Samsung:
2025-11-17

Customer Service

Hello! Thank you for your review and feedback. We will pass your comments along to our staff. If there is anything we can do to improve your experience, please feel free to let us know by contacting us at 1-800-SAMSUNG or via live chat on our website (http://www.samsung.com/ca/support/)!

DimpleDD
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] The Samsung TV is fab. The quality of the game was so good, the football event was so high definition. I can imagine watching the World Cup and any movies in that processor. What a refresh rate and such vibrant colours! An unmatched brightness and contract, responds so well to all game movement. Strong sound and resolution. The connectivity is powerful.
Response from Samsung:
2026-04-10

Samsung

Wow, we’re overjoyed to see just how much you are loving the wonderful new OLED 4K Vision AI Smart TV! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support

Big time watcher
5 (9,999)

2026-07-01

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Still getting used to it but I love it. The picture quality is fantastic. It responds really fast at a slight touch. Easy to set up. Sound bar connected easily. Also connected to the internet without a problem. Couldn’t ask for any easier. Have always had Samsung and never had any problems. This looks to be the same. Can’t recommend them enough.
Response from Samsung:
2026-07-02

Samsung AU

Hi, thank you for your wonderful review! We're thrilled to hear you're enjoying the fantastic picture quality, responsive performance, and easy setup of your new TV. It's also great to know your soundbar and internet connection were quick to set up. We truly appreciate your continued loyalty to Samsung and your recommendation.

Martin G
5 (9,999)

2026-05-13

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I bought this 65" OLED S90F 4K Samsung Vision AI Smart TV a fortnight ago. My research pointed me to two options: the OLED or 65" QN80H Neo QLED. The pros and cons are listed on the internet, but nothing compares to actually seeing the two systems OLED vs QLED side by side, and comparing the picture. I went to two different stores and the advice of both sales people was that the choice was a no brainer, the OLED wins, and I could not agree more. The picture is magnificent. The colours are vibrant and the blacks are real black and give great definition. The set-up is relatively easy and all done with phone and television working together. We have five Samsung TVs in the home and the familiarity with all TVs the same is really easy. Also having one Samsung account makes set-up simple and easy. Really like the brand and have had no issues, and the OLED is the best yet: beautiful picture, crisp resolution and bright and vibrant colours.
Response from Samsung:
2026-05-14

Samsung AU

Thank you for your detailed and thoughtful review. We’re delighted to hear your research and in-store comparisons led you to the OLED S90F and that the picture quality has exceeded your expectations. It’s wonderful to know you’re enjoying the vibrant colours, deep blacks, easy setup process, and integration with your Samsung ecosystem. We truly appreciate your loyalty to Samsung and hope your new OLED TV continues delivering an incredible viewing experience.

Quester
5 (9,999)

2025-09-18

Denmark

size : 65
5 (9,999)
I’m genuinely impressed with the Samsung S90F. The picture is gorgeous, and love the "thin" picture like frame. Setting it up was easy, used an Slim Fit wall attachment. I’m also a casual gamer, and the low input lag and colour depth really surprised me. It’s the kind of TV that makes movie nights and gaming sessions feel special.

Features

4 (9,999)

Performance

5 (9,999)

Design

5 (9,999)

Value

5 (9,999)
Dave05
3 (9,999)

2026-05-06

size : 65
3 (9,999)
[This review was collected as part of a promotion.] Screen is great but software annoying. 1. Takes a few minutes to establish connection with WiFi. Other tvs are ready when you turn them on. 2. The ‘ambient’ is annoying and appears cannot be turned off despite reading handbook etc. 3. Hard to navigate apps etc. 4. Samsung profile is annoying and cannot use tv without signing up.
Response from Samsung:
2026-05-06

Samsung AU

Hi there, thanks for taking the time to share your experience with your TV. We’re glad to hear you’re enjoying the screen quality, but we’re sorry to hear the software experience hasn’t met your expectations. Feedback like yours around Wi-Fi connection time, navigation, and features like Ambient Mode is really valuable and helps highlight where improvements are needed. If you’d like, our support team can walk you through settings that may help simplify navigation or adjust features to better suit your preferences. You can reach them here: https://www.samsung.com/au/support/contact

Rockydh1
5 (9,999)

2026-05-22

size : 65
5 (9,999)
I bought S90F in 2025, and i'm really glad that i made the right choice, It's perfect the colours are accurate and brightness is higher than required, fortunately got pre installed anti glare screen, I usually use it to play games and currently also adding samsung q600f soundbar really made it a vibe, 110 percent satisfaction
Heartbroken Samsung User
1 (9,999)

2025-11-18

size : 65
1 (9,999)
I wouldn't buy this again. I say that with a heavy heart as my previous Samsung TV was great. They've simply lost the plot. Too much effort on poor software, (AI features no one wants... Copilot for a TV?). The AI makes web style pop up on your tv that can't be turned off. Read all about it in the Samsung support forums.
Response from Samsung:
2025-12-11

Customer Service

: Hello, thank you for sharing your feedback. At Samsung.ca, we always aim to satisfy our valued customers and would love to help. Please feel free to contact us at 1-800-SAMSUNG or via live chat on our website (http://www.samsung.com/ca/support/) for assistance. Thanks!

No regrets on this
5 (9,999)

2026-05-23

size : 65
5 (9,999)
We have had this TV for a few weeks now and are very happy with it. The picture quality is excellent and it is very easy to navigate through the features. The resolution and colour is vibrant. We did our research before selecting this particular make and model and it was well worth the time, no regrets with this purchase.
Pickler
5 (9,999)

2025-12-30

size : 65
5 (9,999)
I bought the tv on 12 Dec 25 and it was very easy to set up which was a big plus as I am not a tech wiz in this area. It has a quality picture & good sound. Probably the same features as similar tvs but I just found it easy to use which is what I was looking for in a "smart" tv. Would highly recommend this tv to anyone.
Mikael K
5 (9,999)

2025-10-19

size : 65
5 (9,999)
[Denne anmeldelsen ble samlet inn som en del av en kampanje.] Elsker denne TV-en så langt! Fantastisk bildekvalitet med dype svarttoner og livlige farger, og OLED-panelet gir virkelig film- og spillopplevelsen et løft. Den er superresponsiv, har elegant design og enkel meny. Lydplanken min passer perfekt under, og alt ser ryddig og moderne ut på veggen. Alt i alt utrolig fornøyd!
Garo37
4 (9,999)

2026-06-22

size : 65
4 (9,999)
The picture is sharp and clear but the unit seems to take a long time to display any picture. Other than that, I’m well pleased with my purchase. There is no control to simply stop the audio which is annoying at times. Consequently, I’m forced to use my old control to cancel the audio with just the push of one button.
Samsungsteve
4 (9,999)

2025-11-25

size : 65
4 (9,999)
I recieved a Warrenty replacement on my s90d and received the new s90f - There is large improvement to peak brightness / nits and the display quality overall The new OS is a large improvement, and the new AI voice features are a huge improvement - the room detection and dashboard display are also a nice improvement
TommyBoy
3 (9,999)

2026-06-23

size : 65
3 (9,999)
OLED picture quality is SUPERB ! Netflix and YouTube app is NOT !!!! Software VERY BUGGY AND SLOW .. often freezes even after un-installing useless apps like their "AI" system or after clearing cache !! SOFTWARE NEEDS A MAJOR FIX !!!!!!!!!!! Only watchable with an attached AppleTV FALSE ADVERTISING BASICALLY !!!
Response from Samsung:
2026-06-23

Alfred Samsung CS

Hello, We appreciate you sharing your experience with us. We’re sorry to hear that you experienced challenges with your product and will share this feedback to our relevant teams. If you would like to provide additional feedback or discuss this ticket further, our email support will be happy to assist by visiting https://www.samsung.com/ca/support/emailsupport and choosing ‘Email General Support’ and providing the Subject Line: Samsung Review Case – 55" OLED S90F 4K Vision AI Smart TV. Thank you, Samsung Customer Care

GOAT 12
5 (9,999)

2025-09-13

size : 65
5 (9,999)
This TV is the best of all tv. It has several hdmi ports, its intelligence remembers what you like. The television programs it stores is phenomenal! The detail of the picture graphics are better than in person! Absolutely stunning! Plus the integration of other platforms like Netflix & Amazon prime is fantastic!
Tysktillan
5 (9,999)

2025-10-17

size : 65
5 (9,999)
Bildkvalitén är utomordentlig, ljudet är förvånansvärt bra och processorn är snabb. Oerhört nöjd med kvalité på tv’n. Den enda nackdelen är den uppenbara bristen av reflektioner på OLED skärmar. Vårt fönster i rummet som inte har något direkt solljus orsakar ändå kraftig glaring. Helt mörklagt rum rekommenderas!
Newms
5 (9,999)

2026-04-20

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I purchased this beautiful TV a week ago and love everything about it. Colours, vibrancy, auto adjusting brightness in different lighting, great clarity, contrast and resolution. Light charging panel or option to charge with c fitting on the remote is also awesome. Very easy to set up - I am very happy with it
Response from Samsung:
2026-04-21

Samsung AU

Thank you for your kind words! We’re thrilled you’re enjoying the vibrant colours, clarity, and smart brightness features. It’s great to hear setup was easy and that even the remote charging options stood out, enjoy your TV!

Nickyc
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I’ve been really impressed with this gaming monitor from Samsung. The build quality is excellent—it feels premium, sturdy, and well put together, giving you confidence that it’s built to last. In terms of performance, it’s outstanding. The refresh rate is incredible, making gameplay feel exceptionally smooth and responsive. Whether you’re playing fast-paced shooters or sports games, everything looks fluid with no noticeable lag or blur. One of the biggest highlights is how good football looks on this monitor. The colours are vibrant and natural, with great contrast that makes the pitch look rich and realistic. Player movement is sharp and clear, which really adds to the immersion. With the summer of sport coming up, this monitor is ideal. It’s just as enjoyable for watching live matches as it is for gaming—the picture quality really brings everything to life. Overall, a fantastic gaming monitor with excellent quality, superb performance, and brilliant colour reproduction.
Response from Samsung:
2026-04-10

Samsung

Wow, we’re overjoyed to see just how much you are loving your wonderful new OLED 4K Vision AI Smart TV, Nicky. Thanks to the impressive NQ4 AI Gen3 Processor, you'll get the ultimate performance, and will enjoy everything the TV has to offer! This includes the striking 4K AI Upscaling Pro display, and with the AI Motion Enhancer Pro functionality, your favourite football game will come to life! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support

Gamer1563
5 (9,999)

2026-03-31

Bristol

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Tried EAFC 26 on this and it looks really clean. The OLED makes the colours pop and everything stays smooth, even in fast build-up play. Input lag feels basically non-existent too, so it’s super responsive. 4K sharpness is great, especially in replays and camera pans. Fast processor and impressive sound!
Response from Samsung:
2026-05-06

Samsung

Thank you for the amazing review! It’s great to read how well EAFC 26 performed on the 83" OLED S90F 4K Vision AI Smart TV. We’re glad that the OLED display made colours stand out and kept everything smooth during fast gameplay, and that the low input lag provided a responsive experience. It’s also great to know that the 4K sharpness came through clearly in replays and camera pans, along with the overall performance and sound quality. Thanks again for taking the time to share your experience. ^CL at Samsung Support

JD1981
5 (9,999)

2026-07-13

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Cinematic experience second to none. Blackest blacks Beautiful colour and unbelievable response.
Response from Samsung:
2026-07-14

Samsung AU

Thank you for your fantastic review! We're thrilled to hear you're enjoying the cinematic picture quality, deep blacks, vibrant colours and impressive responsiveness. We hope you continue enjoying an incredible viewing experience.

Pedram
5 (9,999)

2026-05-22

size : 65
5 (9,999)
[This review was collected as part of a promotion.] I bought this TV last month after many research because I was looking for a TV for watching move and playing game. This model has a wonderful brightness and very good sound quality for watching move and it’s designed for gaming. It is really easy to work with it. I’m really satisfied with my purchase.
Response from Samsung:
2026-05-26

Samsung AU

Thank you for your wonderful review! We're delighted to hear your research led you to the perfect TV for movies and gaming. It’s fantastic to know you're enjoying the brightness, sound quality, gaming performance, and ease of use. Thank you for choosing Samsung!

PM25
5 (9,999)

2026-03-27

London

size : 65
5 (9,999)
[This review was collected as part of a promotion.] Absolutely blown away by this TV. The picture quality when playing EA FC is unreal – the colours are so vibrant and the motion is incredibly smooth, especially during fast gameplay. You can genuinely see every detail on the pitch. It makes gaming feel way more immersive than anything I’ve used before.
Response from Samsung:
2026-04-10

Samsung

Thank you for sharing such a glowing review of your OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support

Skar
5 (9,999)

2025-08-22

size : 65
5 (9,999)
[Denne anmeldelsen ble samlet inn som en del av en kampanje.] Samsung S90F 83″ OLED gir en fantastisk film- og spillopplevelse. Bildet er skarpt med sterke farger og dype svarttoner, og størrelsen gir skikkelig kinofølelse hjemme. Ikke nok med den strålende filmopplevelsen – den er også perfekt til gaming. Alt i alt en kjempefin TV som jeg er veldig fornøyd med.
Samsunging
5 (9,999)

2025-12-13

size : 65
5 (9,999)
Super happy with this Samsung 48" 4K S90F. Great optics. Great off-axis viewing. Really nice sound. We may not need the sound bar like we thought we might. Only complaint is the Remote isn't backlight/doesn't light up. Also, I don't like the ads on the main screen (software), but LOVE the TV!

User manual & downloads Product information sheet

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ver 2501030 | 0.72 MB

05.03.2026

ENGLISH

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05.03.2026

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05.03.2026

ENGLISH, FRENCH(FRANCE), GERMAN, DUTCH, ITALIAN

Remote control

ver 2512120 | 0.23 MB

27.01.2026

ENGLISH

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