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Looking for a New TV in 2021? Here’s a Guide to Picking the Latest TV Innovations Suited to Your Passions, Tastes and Needs

Apr 27. 2021

The past year has been a reminder of the value that TVs bring to our homes and lifestyles. Once regarded as a device purely for watching TV and playing video games, they now double up as conference rooms, fitness hubs, and even a space for virtual socializing as we look towards a new normal in 2021 and beyond.



Perhaps now is the best time for you to consider investing in a new TV for your living spaces, with the launch of Samsung’s latest TV innovations. Here’s a guide to picking the right TV that matches the demands of homes and lifestyles, today and tomorrow: 


For those looking for the ultimate all-in-one entertainment hub: Neo QLED


If you have been eyeing a new 8K or 4K TV, let this be the year you seriously consider plunging into the immersive world of next-generation entertainment, with Samsung’s latest display technology – Neo QLED.


Underpinning its genius are three cutting-edge technologies. Firstly, Quantum Mini LEDs help to deliver crisper images than conventional LED technologies. Secondly, the Quantum Matrix Technology delivers enhanced light control, meaning the most intricate of details can now be seen in both dark and bright scenes - so you can appreciate the subtleties in your favourite action movie!


Finally, the state-of-the-art Neo Quantum Processor harnesses cutting-edge artificial intelligence to enable Neural Network Upscaling.


For gamers, the Neo QLED TV offers 4K gaming at a silky-smooth 120 frames per second, a low m/s response time, auto low latency mode and a variable refresh rate, helping you unlock and maximize performance. In fact, Neo QLED is the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE)1, a well-regarded electrical engineering certification institute in Germany.


Alongside cutting-edge technologies, user health continues to be a priority - and testament to this is the first-of-its-kind ‘Eye Care’ certification awarded to the Neo QLED TV, from the VDE2.


For art connoisseurs looking to elevate room aesthetics with a statement piece: The Frame


Do you miss visiting art museums and exhibitions across the world? What if there was a TV that can display an ever-evolving collection of renowned artworks?


Coming in sizes from 32" and 75", The Frame can be used as a blank canvas for virtual artwork. In Art Mode, The Frame can bring over 1,400 pieces of virtual art works from leading art houses, content creators and world-class museums, straight to your living room. Imagine being inspired by an impressionist masterpiece from Vincent Van Gogh today, and then moving photography from Steve McCurry the next day!


Additionally, The Frame’s Brightness Sensor can intelligently adjust screen brightness and colour based on the lighting conditions in your house, making sure the colour fidelity of the artwork on display.


With attachable bezel options in five colour options White, Teak, Beige, Brown and Red and two different customizable styles - Modern and Beveled - there’s an option to match the aesthetic of any type of room aesthetic. Additionally, the 2021’s version Frame is about half thinner3 compared to previous iterations, mirroring the depth of a traditional picture frame.


But The Frame is not only used to display virtual artworks. You can turn it into a full-functioning TV for watching your favourite shows, playing video games, conference calls and even a virtual workout session right in your living room.


For Social Media enthusiasts looking to supercharge their mobile screens: The Sero


If social media is your one of your main sources of entertainment and information, then The Sero can deliver a larger-than-life mobile experience at home.


Optimised for social media content, streaming and gaming, The Sero seamlessly connects your mobile devices to seamlessly display content in portrait or landscape with its unique rotating bezel.


In 2021, The new app has been specifically created for a vertical content viewing experience, allowing you to view, like and comment on trending videos in real-time.


The Terrace: For those all about the al fresco lifestyle


If you are looking for a TV in your outdoor spaces, be it by the pool, veranda, or outdoor dining spaces, then The Terrace is the one for you.


Samsung’s first outdoor TV, The Terrace was specially designed to bring the full indoor experience outside, delivering incredible brightness at 2,000 nits and anti-reflection technology so that viewers can enjoy more vivid images on demand. The Terrace is weather-resistant, with an IP55 rating to protect against water and dust4.


Even outside, Samsung’s adaptive picture technology senses the TV’s environmental surroundings and automatically optimises the display’s brightness in real-time5. Meanwhile, sports fans will be thrilled by the high motion rate , which provides clear, lifelike picture quality!


Innovation for the ultimate display experience


The role of the TV at home has changed drastically over the past year. What is clear is that it will continue to be one of the anchors for our varied lifestyles at home, indoors or outdoors. To this end, Samsung’s latest 2021 TV innovations allow consumers to redefine new experiences at home, be it work or play.


To find out more about the full range of display options, visit our website



1. Samsung Neo QLEDs Receive Industry-First ‘Gaming TV Performance’ Certification from VDE in Germany - Samsung Global Newsroom.


2. Samsung’s 2021 Neo QLED TVs Receive Industry-First ‘Eye Care’ Certification from Leading Engineering Association, VDE - Samsung Global Newsroom


3. 46% slimmer than the previous models.


4. An IP55 rating means that the Terrace television has satisfied test conditions protecting against quantities of dust that could interfere with the normal operation of the product but is not fully dust tight. It is also protected against low pressure water jets projected by a thin nozzle from any angle with limited ingress. Individual results may vary. Note: IP55 rating does not mean that the device is waterproof.


5. Operates smoothly at temperatures between -30 to 50°. Recommended that The Terrace is installed undercover, and is not exposed to direct sunlight or severe weather conditions such as heavy rain and thunderstorms. Recommend wipe down after exposure to water or dust and the cover is used at all times when not in use The cover is included with TV Purchase.


6. High motion rate may vary by country.