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Here's Why the Galaxy S25 Ultra is Your Personal AI Companion
24 March 2025
Looking for a reason to get the latest Galaxy S25 Ultra? Look no further.
The all-new Galaxy S25 Ultra is not just another smartphone – it is your personal AI companion, powered by advanced AI and serious hardware upgrades that set the standard for what a phone can do for you.
Your second brain that lets you work smart
Ever wish that you could clone yourself when juggling multiple tasks? Fret not, the Galaxy S25 Ultra can step in as your multimodal AI agent, thanks to the Snapdragon® 8 Elite Mobile Platform for Galaxy chipset, powering Galaxy AI1 experiences that make every task easier, together with smoother performance, faster app launches, and enhanced energy efficiency2.
This is not just about raw power – it is about intelligent assistance that feels natural and intuitive. For instance, checked out a great deal on flights to Bali? The new AI Select function recognises vital details from your inbox and suggests next actions like adding them to your calendar so you can avoid tedious copying and pasting between apps.
Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for
Finding that perfect sunset photo from your last holiday with your besties does not mean scrolling endlessly through your photo album anymore. Simply say what you are looking for – "Find me that sunset photo I took with my friends at Mount Batur" – and watch as your Galaxy S25 Ultra instantly understands and retrieves what you need. This natural language search capability works across your Galaxy S25 Ultra, from Gallery to Settings, making navigation feel more like a conversation than a hunt.
Your personal information hub that knows you better
Imagine waking up to Now Brief3, your personalised morning briefing that integrates essential information such as weather updates and Samsung Health insights. The innovative Now Bar4 keeps you updated on everything that you use most frequently on your smartphone, from live sports scores, notifications, music controls, or modes and routines. These are consolidated and accessible on your lock screen – so you get your need-to-know updates with just a glance.
Get personalised briefs throughout your day with Now Brief
Want to know when your favorite sports team is playing next? Simply press and hold the side button to activate Google Gemini5 and the schedule can be added to your Samsung calendar with a single command. Heard a catchy tune while grabbing your morning coffee? Circle to Search6 lets you search with Google for a song that you hear in the moment without switching apps.
You can also rest assured your personalised data is securely guarded by Knox Vault7. The Galaxy S25 Ultra’s Personal Data Engine8 powers customised AI features by safely analysing your data on-device to deliver highly tailored experiences based on your preferences and usage patterns.
Your trusted supercharged companion
Unleash your ultimate gaming potential with the Galaxy S25 Ultra
All these new Galaxy AI experiences and more run smoothly without compromise, thanks to the new Snapdragon® 8 Elite for Galaxy chipset which boasts a 40% boost in NPU performance, 37% uplift for CPU performance9, and 30% faster GPU compared to its predecessor. This is not just an incremental upgrade in processing power on the Galaxy S25 Ultra – it is the most powerful processor you can get on Galaxy S series devices yet.
Enjoy binge-watching marathons with the Galaxy S25 Ultra’s enhanced battery usage time of up to 31 hours of viewing time10. For gamers, enjoy smoother and more realistic mobile gaming with the Snapdragon® 8 Elite Mobile Platform for Galaxy’s Vulkan Engine and improved Ray Tracing. All intense device usage and AI processing run smoothly thanks to an improved heat dissipation structure with a 40% larger vapor chamber.
Your professional photographer upgraded
A more stunning videography experience on the Galaxy S25 Ultra
The Galaxy S25 Ultra's ProVisual Engine helps to reimagine what is possible in mobile photography. Whether you are shooting landscapes at sunset, portraits in a dim restaurant, or trying to capture that perfect selfie, AI improvements are ready to potentially enhance every shot.
Shoot videos with improved 10-bit HDR for four times richer color and contrast11 while after-dark scenes are brought to life without the grain with advanced noise removal12. Built-in ProScaler technology13 also boosts display image scaling quality by up to 40%14, making every photo and video vibrant and true-to-life.
More dependable than before
Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass
From day to night, the Galaxy S25 Ultra is also as tough as it is smart. Protected by the new Corning® Gorilla® Armor 2, which combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, this helps to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance15. This means you can count on your digital companion throughout your busy day, from morning to night.
The Galaxy S25 Ultra is here for the long haul, with seven generations of OS upgrades and seven years of security updates16 that enables it to perform over its lifespan.
Whether you are a busy professional, a creative enthusiast, or someone who simply wants to make the most of their day, the Galaxy S25 Ultra is ready to be your ultimate personal AI companion. Welcome to the future of mobile technology, where your phone does not just keep up with your life – it helps you lead it.
1 Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
2 AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
3 Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection
4 Availability of functions supported within the apps may vary by country / region. Some functional widgets may require a network connection and/or Samsung Account login.
5 Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
6 Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
7 Samsung has developed a security solution called Knox that is built into our devices. Data that you store in Knox is protected by encryption currently available. For more details please visit: https://www.samsungknox.com/en/knox-platform/knox-certifications. May vary between operating systems and devices.
8 The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to, Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.
9 AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
10 Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and many other factors.
11 Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
12 Compared to previous models.
13 ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
14 Compared to Galaxy S24 Series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
15 Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
16 Galaxy S25 Series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.