AUCKLAND, New Zealand – October 2025 – Samsung Electronics Co., Ltd. today announced the release of a new 22-work collection in collaboration with Art Basel Paris 2025, bringing the creative spirit of the fair into homes around the world. The collection is available on Samsung Art TVs through Samsung Art Store, turning everyday interiors into living galleries.

The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe and Latin America, offering a snapshot of the conversations shaping art in 2025.  

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and others. Artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris 2025, the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. At the Samsung’s booth, visitors can experience the works displayed on Samsung Art TVs, seeing how technology transforms a television into a space for cultural connection.

Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

"At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways."

The collection will be available for users to experience live at the Art Basel Paris fair, taking place from October 24 to 26, 2025, with a bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks. Along with the Art Basel Paris 2025 collection, Samsung exclusively highlights Seundja Rhee at the exhibition as a featured artist, a Korean artist who established her career in Paris, and renowned for her lyrical abstraction and her deep exploration of colour and form.

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of colour, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store is available across the 2025 Samsung TV lineup, making art from the world’s leading artists, museums and galleries more accessible than ever. This includes The Frame and The Frame Pro, Samsung’s award-winning Art TVs.

Featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box¹ makes installation seamless by enabling users to keep cables out of sight up to 30 feet away, so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life, and is fully customisable — from its bezels² to its size — offering the perfect complement to any décor.

This year, Samsung also expanded Art Store to the AI-powered Neo QLED and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit: https://www.samsung.com/nz/lifestyle-tvs/the-frame/art-mode/

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop, and the Art Basel Awards. For further information, please visit artbasel.com.