AUCKLAND, New Zealand, May 2026 – Samsung Electronics New Zealand is proud to announce its continued recognition in the 2026 Readers Digest Trusted Brands Awards¹, across Electronics (TV & Home Entertainment) and multiple Home Appliance categories, reinforcing the trust New Zealanders place in Samsung’s innovation and reliability.

At the 2026 awards, Samsung was recognised with:

Winner – Electronics (TV & Home Entertainment) Category

Highly Commended – Cooking Appliances Category

Highly Commended – Large Kitchen Appliances Category

Highly Commended – Laundry Appliances Category

These latest accolades continue Samsung’s longstanding recognition in the Trusted Brands Awards, spanning multiple years across key categories:

Electronics (TV & Home Entertainment) Category – Winner in 2015, 2016, and 2018–2026

Cooking Appliances Category – Highly Commended in 2022–2026

Large Kitchen Appliances Category – Highly Commended in 2018–2026

Laundry Appliances Category – Highly Commended in 2018–2026

The annual Trusted Brands Awards celebrate the brands New Zealand consumers trust most, based on independent research and consumer voting.

“Our continued recognition in the Reader’s Digest’s Trusted Brands Awards is a testament to the confidence Kiwi consumers place in Samsung and our innovation,” said Tura Gim, Director of Consumer Electronics at Samsung New Zealand. “To have won and be highly commended across multiple categories for consecutive years is an incredible achievement and reinforces our commitment to creating products that combine performance, convenience and smart technology to make everyday life easier.”

Samsung’s broad portfolio of award-recognised products spans home entertainment, kitchen and laundry appliances, featuring innovations such as AI-powered smart home connectivity through SmartThings, energy-efficient appliance technology, and premium design-led experiences built to enhance modern Kiwi homes.

For more information on Samsung’s range of home appliances and electronics, visit: www.samsung.com/nz