Bangkok, Thailand – September 13, 2022 – Samsung Electronics Co., Ltd. today launched two new series of The Wall – Samsung’s cutting-edge Micro LED displays – in the Southeast Asia and Oceania (SEAO) region at the inaugural Samsung Display Tech Summit 2022.
Held in Bangkok, Thailand, the Summit hosted some 230 enterprise customers, tech enthusiasts and pro audio-visual partners from across the region over two days to share the latest insights and first-hand experiences on Samsung’s next-generation commercial displays and solutions.
“We are in the midst of a hyper-scale shift towards hybrid interactions, where everyone is expected to be seamlessly connected – be it at office desks, meeting rooms, classrooms, cafes or in the home office,” said Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics. “Organizations today have an opportunity to reimagine the future of productivity and collaboration that combines physical, digital and virtual worlds. I am excited about the role of display technologies in helping organizations to reconnect with its stakeholders in an ever-developing hybrid world.”
Creating Immersive Customer Experiences with The Wall
Perched at the pinnacle of display technology, Micro LED technology offers immersive viewing experiences in a high-resolution and large screen format, creating premium customer engagements for brands.
In 2018, Samsung, a pioneer in Micro LED displays, launched The Wall, which was then the world’s first consumer modular Micro LED 146-inch display. Since its launch, The Wall has been deployed to provide customer premium experiences globally, including in this region. In Bangkok, The Wall enables The Forestias by MQDC¹, Thailand’s biggest property development project, to present a one-of-a-kind 360-degree cinematic experience to inspire its customers.
“Micro LED represents the future of display innovation. Samsung is leading the way in Micro LED adoption in Southeast Asia and Oceania with our flagship The Wall series. Expanding The Wall lineup with the launch of the All-in-One model, we are offering even more immersive experiences and innovation in installation, which significantly simplifies the process akin to installing consumer TVs,” said Leslie Goh, Head of Regional Display Solutions, Southeast Asia & Oceania, Samsung Electronics.
Launched in the SEAO region at the Summit, The Wall All-in-One, also called the IAB Series, brings the ease of Micro LED installation to the next level. The IAB Series requires only two hours for two people to install as it comes with a pre-adjusted seam and pre-assembled frame kit, which includes an embedded media play S-box. The Wall All-in-One has a display thinness of just 49mm and is available in three models: 4K 146-inch, 2K 146-inch and 2K 110-inch.
Also unveiled at the Summit is The Wall IWB Series, which is available in 0.63 and 0.94 pixel pitches. At 0.63 pixel pitch, this model is the slimmest ever pixel pitch in The Wall lineup, delivering Samsung’s most detailed picture and dynamic range expansion with the screen’s 120Hz frame rate, HDR10/10+ and LED HDR. The Wall IWB Series also provides a variety of screen sizes, accommodating 4K movies for 110-inch and up to incredible 8K quality for 220-inch.