Samsung Expands Cordless Stick Vacuum Line-up With Powerful Performance

AUCKLAND, New Zealand – February 2026 – Samsung Electronics Co., Ltd. today announced the launch of the Jet 95S in its cordless stick vacuum cleaner line-up that have been designed to deliver strong suction power, improved hygiene and enhanced usability.

“At Samsung, we prioritise customer needs and then deliver products that meet them precisely. What we’ve found is that consumers want vacuum cleaners that realise both powerful cleaning performance and less hassle,” said Hyoung Min Park, Vice President and Head of Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “With this expanded line-up, we aim to meet consumer expectations for cordless vacuum cleaners and seamlessly integrate them into daily life."

Powerful and Smart Control

The Jet 95S delivers increased suction power of up to 280W and 250W, respectively, which are significantly improvements over their predecessor models in the Jet line-up. The Jet 95S delivers 33% stronger suction power¹ than the Jet 95. The model is powered by an enhanced motor and paired with a long-lasting battery that provides up to 60 minutes of cleaning time,² ensuring strong and consistent performance for a wide range of cleaning tasks.

The Jet 95S is equipped with a HEPA filtration system, helping capture fine dust particles³ and ensure pure air release. The model also comes with the Jet Dual brush+, designed for effective dust pickup across floor types,⁴ while a built-in steel scraper helps remove tangled hair from the brush to reduce maintenance effort.

Notably, the Jet 95S introduces new cleaning modes for those who need more convenience. Using the Smart Motion Cleaning mode,⁵ when the vacuum detects a “stop” status,⁶ such as being placed on the floor or leaned against a wall, it automatically pauses to prevent unnecessary operation. Then, if the user picks it up or moves it again within a minute, it instantly restarts without the need to press any buttons or make manual adjustments, ensuring a smooth and effortless cleaning experience every time. With the Smart Boost,⁷ the vacuum cleaner can automatically detect carpeted or similar surfaces⁸ and increase suction power accordingly to provide proper cleaning performance without manual adjustment.

Availability

The launch of the Jet 95S in the Jet line-up will roll out sequentially by country and region, starting in March, with availability to vary by market. In addition to the new Jet 95S, Samsung also offers a diverse line-up of cordless stick vacuum cleaners including the Bespoke Jet and Bespoke AI Jet Ultra, allowing consumers to choose the product best suited to their lifestyle and needs.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

¹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with EN IEC 62885-4:2020, 5.8 standard. Measured the maximum suction power while using Jet Mode at the inlet of handheld vacuum cleaner, with an empty dustbin and a fully charged battery. Results may vary depending on actual usage. Lasts up to 6 mins and the run time in Jet mode can be affected by the actual usage conditions and the degree of filter clogging.
²The stated run time applies when using a sufficient capacity battery that is fully charged (2200mAh) at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.
³ Refers to dust particles with the size of 0.3µm or above.
⁴ The brushes and accessories provided will differ to suit the components of each model.
⁵ To use this function, it must be selected on the vacuum cleaner setting. The ability to detect the cleaning environment can be affected by detached brush type or the actual usage conditions.
⁶ If the “stop” status continues for more than 1 minute, the power will automatically turn off.
⁷ 'Smart Boost' mode is available only when the Jet Dual brush+ is installed.
⁸ 'Carpet' type floors refer to floors with a high brush load, and the detection of carpets or non-carpets can vary based on their type and condition, which may lead to non-detection.