Samsung Launches Bespoke AI Jet Lite, Light Yet Powerful Cordless Stick Vacuum

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Samsung Launches Bespoke AI Jet Lite, Light Yet Powerful Cordless Stick Vacuum

New vacuum cleaner equipped with AI Cleaning Mode 2.0 will enhance cleaning convenience and efficiency with powerful suction up to 280W

10 April 2025

AUCKLAND, New Zealand – 10 April 2025 – Samsung Electronics Co., Ltd. today announced that it will launch the Bespoke AI Jet Lite, a lighter, more advanced model that builds on the success of its predecessor in its line-up of cordless stick vacuum cleaners.

“At Samsung, we continuously search for solutions that excel at everyday cleaning," said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. "To meet the increasingly varied cleaning requirements of modern homes, this stick vacuum has been designed to offer powerful suction and advanced AI features in a lightweight form factor.”

Lighter Weight, Powerful Suction

The new Bespoke AI Jet Lite has been designed to be lighter, weighing just 1.45kg in handheld mode — a 23% reduction compared to the previous model.¹ Thanks to its lightweight design, users can easily clean hard-to-reach areas such as the tops of cabinets, window blinds, ceilings and walls. Even with the brush attachment, the unit remains under 3kg, ensuring easy manoeuvrability for comprehensive cleaning throughout the home.

Despite its reduced weight,² the product is equipped with a HexaJet Motor that rotates at up to 140,000rpm, creating powerful suction of up to 280W.³ The impressive suction power allows the stick vacuum to excel when used independently for cleaning, but it can also be used in conjunction with a robot vacuum for a truly comprehensive cleaning experience.

Furthermore, upgraded AI functionality enhances convenience during the cleaning experiences. Based on Samsung’s AI Optimum Tech, AI Cleaning Mode 2.0⁴ is able to classify more cleaning environments,⁵ such as long-pile or short-pile carpet types — as well as corners⁶ — by sensing the brush load and vacuuming air pressure. It then automatically adjusts settings, like suction power, to deliver the same performance as Mid mode, while reducing battery power use by 14% and increasing manoeuvrability by 8%.⁷

Advanced Hygiene Features

The Bespoke AI Jet Lite ensures a clean, fresh home environment with its advanced hygiene features. These include the HEPA Filtration System, which is enhanced with a four-layer fine dust filter and optimised machine sealing to effectively capture even fine dust particles.⁸ This allows users to breathe cleaner air while vacuuming, reducing their exposure to airborne dust.⁹ Moreover, its dustbin and multi-cyclone system parts are fully washable, so it is easy for users to maintain cleanliness, ensuring a sanitary and fresh¹⁰ experience.

For added convenience, the All-in-one Clean Station provides a seamless and hygienic way to empty the dustbin while automatically charging the vacuum. Thanks to its multi-layered filtration, — which traps 99.999%¹¹ of dust particles — the station efficiently¹² empties the bin without releasing fine dust.

A New Addition to Samsung’s Extensive Vacuum Cleaner Line-up

The Bespoke AI Jet Lite is part of Samsung’s diverse vacuum line-up for this year, which includes the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum,¹³ and its latest vacuum and mop robot cleaner, the Bespoke AI Jet Bot Steam Ultra.

These new products reflect Samsung’s commitment to delivering personalised cleaning experiences that cater to a wide range of customer preferences. Consumers looking for a strong cordless stick vacuum cleaner with an AI-enhanced functionality can choose the maximum power model, the Bespoke AI Jet Ultra which delivers up to 400W¹⁴ of suction power. Those who prefer a lighter model can opt for the Bespoke AI Jet Lite, offering up to 280W of suction power.

In addition to the Bespoke AI Jet series, Samsung offers a comprehensive line-up that includes models like the Jet 95, 85 and others. Each series features a variety of specialised cleaning solutions, such as Spray Spinning Sweepers, Clean Stations and different brush configurations, allowing consumers to choose the ideal vacuum for their home’s unique needs.

Availability

The Bespoke AI Jet Lite will be available for purchase starting May 2025, with exact launch dates varying by region and country.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

¹ Compared with the Samsung VS9700. Handheld body weight: Bespoke AI Jet Lite 1.45kg vs. VS9700 1.89kg. Bespoke AI Jet Lite with Slim LED Brush+ = 2.49kg and Bespoke AI Jet Lite with Jet Dual Brush+ = 2.7kg, VS9700 = 3.17kg when it adapted the Active Dual Brush for floor cleaning.
² Bespoke AI Jet Lite motor = 115g, VS9000 motor = 205g, VS9700 motor =150g.
³ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a sufficient capacity battery that is fully charged. Results may vary depending on actual usage.
⁴ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App available on Android and iOS and Wi-Fi is on. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi is off or unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. In such cases, AI Mode operates limitedly. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep the Wi-Fi in the house on at all times. A Samsung account is required.
⁵ The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
⁶ AI Cleaning Mode 1.0 recognises 4 usage conditions, including hard floor, carpet, mat and lifting (moving). AI Cleaning Mode 2.0 with Slim LED Brush+ recognises corners as well as the 4 usage conditions, while AI Cleaning Mode 2.0 with new Jet Dual Brush+ recognises 4 types of flooring: hard floors, lifted surfaces, and long- and short-pile carpets. The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions. Corner detection only operates in hard floor environments. "Corner" refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognised as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
⁷ Based on internal testing when using the Jet Dual Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The manoeuvrability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. In average, the manoeuvrability increases by 8% compared to Mid mode. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.
⁸ Refers to dust particles with the size of 0.3µm or above.
⁹ Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage.
¹⁰ After cleaning, dry the fine dust filter completely for more than 24 hours in the shade before use.
¹¹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-2 Cl. 5.14 standard. Results may vary depending on the actual usage conditions.
¹² Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.
¹³ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
¹⁴ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min. Results may vary depending on actual usage.