AUCKLAND, New Zealand – March 26, 2026 — Samsung Electronics Co., Ltd. today unveiled the incredible 115” Micro RGB TV at Residium Home Centre in Auckland today, marking the debut of its New Zealand debut of the Micro RGB display and a bold new design direction for ultra-premium displays.

 

New Zealand’s first display to feature Micro RGB, a micro-scale RGB LED backlight behind a large 115-inch screen. This breakthrough display establishes a new benchmark for colour accuracy, contrast and immersive viewing.

 

Micro RGB Technology uses sub-100 μm red, green and blue LEDs that each emit light independently. This advanced display architecture enables incredibly precise light control and improved colour accuracy. Enhanced picture-processing technologies, including 4K AI Upscaling Pro and AI Motion Enhancer Pro,3 further refine brightness, smooth out motion and add clarity in real time.

 

“Micro RGB represents the pinnacle of TV display innovation, its cutting-edge technology, exceptional colour accuracy and truly immersive viewing experience is unrivalled,” said Tura Gim, Head of Consumer Electronics at Samsung New Zealand. “This new flagship model sets a new benchmark for premium display design, and we’re excited to bring this next-generation display technology to Kiwis.”

 

 

Ultimate Viewing Experience to Match Its Scale

 

The 115-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Colour Booster Pro and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid colour and subtle detail across bright and dark scenes alike for realism and picture fidelity¹.

 

The display elevates picture performance with Micro RGB Precision Colour 100, delivering 100% of the BT.2020 wide colour gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB colour reproduction, it produces finely controlled hues that appear true to life on screen.

 

Glare Free That Redefines Daytime viewing

 

The 115-inch model also includes Samsung’s proprietary Glare Free technology, which minimises reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. This impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. A new physical solution for reflecting external light sources, which is backed by AI gamma adjustment to add another layer of refinement.

 

Football gets even more exciting

 

As sport is intrinsic to the Kiwi psyche, Samsung also offers intuitive modes to personalise the viewing experience. For football fans, AI Football Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalised listening experience for TV shows and movies².

 

Samsung TVs No.1 Brand in New Zealand

 

Trusted by Kiwi households as the No.1 TV brand in New Zealand, Samsung continues to lead the market through a commitment to innovation, quality and premium viewing experiences. Samsung’s TV credibility locally is mirrored by the global dominance as the world’s No.1 TV brand for the 20th consecutive year.

 

 

 

Availability

Samsung’s full TV range is to be unveiled in May, however this new 115” Micro RGB model is the first TV to be available now selected retailers:

• Harvey Norman – Wairau Park
• Harvey Norman – Westgate
• Harvey Norman – Manukau
• Harvey Norman – Mt Maunganui
• Harvey Norman – Lower Hutt
• Harvey Norman – Hornby
• Harvey Norman – Moorhouse
• JB Hi-Fi – Queensgate
• Noel Leeming – Moorhouse
• Residium Design + Build Centre – Parnell

 

 

More details regarding the rest of the 2026 line-up will be announced in May 2026.

 

For more information on the new Samsung RGB range visit:

https://www.samsung.com/nz/tvs/micro-rgb/

 

 

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

 

¹ Viewing experience may vary depending on the content and format

² Viewing experience may vary depending on the content and format