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The Art TV Designed for Every Home
02 July 2026Samsung’s 2026 The Frame Pro & The Frame Combine World-Renowned Art,
Premium Entertainment and Seamless Design to Modern Living Spaces
Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond traditional mediums and into the devices that occupy the heart of the home, including the television.
Designed to seamlessly blend art, technology and design, the 2026 The Frame Pro and The Frame transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.
Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame Pro and The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.
1. A Personal Gallery with World-Renowned Art
Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.
According to Samsung's 2025 Southeast Asia and Oceania TV Awareness Survey¹, 78% of consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 The Frame Pro and The Frame go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:
- The Samsung Art Store features more than 5,000 works from over 800 artists and more than 80 global partners
- Art Store Streams² deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.
- The new The Frame 98” bring a new scale of immersion with its majestic screen, transforming living spaces into private galleries.
Are there new artworks on Samsung Art Store?
Samsung recently partnered with Norway’s MUNCH Museum to bring 37 works by Edvard Munch — including “The Scream” to Samsung Art Store users around the world.
2. Premium Entertainment for Every Home
While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey¹ found that 76% of consumers aware of The Frame associate it with exceptional picture quality, while 75% view it as a premium and high-end TV.
The 2026 line-up delivers on these expectations through a combination of advanced display technology and intelligent experiences.
Exceptional Picture Quality
- Neo QLED on The Frame Pro bring every image to life with brilliant colour, remarkable depth and ultra-precise contrast.
- Quantum Mini LEDs that precisely control light for deeper contrast and sharper detail.
- Real Quantum Dot technology that produces more vibrant, true-to-life colours.
Smarter Viewing with Samsung Vision AI Companion
Beyond picture quality, The Frame Pro and The Frame are equipped with Samsung Vision AI Companion³, Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.
Through a dedicated AI button or a long-press of the Home button⁴ on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.
What else can Vision AI Companion do?
Vision AI Companion can also act as a private guide for The Frame, as it instantly interprets on-screen content to offer deep artistic context, style inspiration and local insights, turning art discovery into a deeply personal experience.
Designed for Art and Entertainment
Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.
- Glare Free display⁵ keeps distractions to a minimum, reducing reflections while preserving vivid colour and brightness.
- Q-Symphony, which synchronises compatible Samsung TVs and soundbars for richer audio experiences.
- Samsung TV Plus, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries, allowing users to enjoy diverse content at no additional cost.
Why do artworks look so realistic on The Frame TVs?
Samsung remains the only TV brand to be awarded the Pantone Validation ArtfulColor⁶ certification. The Frame Pro and The Frame are Pantone Validated ArtfulColor TVs, which means one can enjoy stunningly precise colours when watching content and a realistic, museum-like experience when displaying art.
3. Designed to Elevate Every Living Space
A television is more than an entertainment device these days, it is also part of the home’s overall design. 75% of survey¹ consumers familiar with The Frame associate it with an elevated look and feel. Designed to complement modern interiors, the TVs seamlessly blend form and function through:
- Modern Frame Design that resembles a framed artwork.
- Customisable magnetic bezels⁷ that snap on easily to suit different interior styles and personal preferences.
With the Wireless One Connect⁸, The Frame Pro connects wirelessly to a separate box that can be placed up to 30 feet away from the TV, keeping cables out of sight and creating a cleaner, more refined set up.
Both TVs can also be mounted nearly flush against the wall using Samsung's Slim Fit Wall Mount, helping it resemble a framed artwork rather than a traditional television.
Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame Pro and The Frame are designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.
The latest models are now available New Zealand. Visit www.samsung.com/nz/ to explore the full lineup, including available sizes, customisable bezel options and the latest promotions.
- 1 Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = [144] in (New Zealand)
- 2 Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.
- 3 Feature available in certain regions and models.Availability, supported features, and user interface may vary by country, region, model and viewing conditions.
Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
This feature provides AI-created content, with accuracy not guaranteed — please check results.Requires certain Bluetooth remote (sold separately on some models).In-box remote for some models does not support voice recognition.
Requires either a Mobile Quick Remote or separately purchased Bluetooth remote.
Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. - 4 Users will need to review and accept the Privacy Notice the first time they use the service.
- 5 Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.
- 6 Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)
- 7 Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.
- 8 Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.