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The Next Chapter in Mobile Innovation: Unfold Your World with Galaxy Z Fold3 5G and Galaxy Z Flip3 5G

Aug 12. 2021

Samsung sets a new standard for mobile experiences with premium and powerful foldable smartphones

AUCKLAND, New Zealand – August 12, 2021 – Samsung Electronics Co., Ltd. today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations that Samsung users have come to love and expect. The third generation of these category-defining devices incorporate key improvements that Samsung foldable users have asked for—making them more durable with more optimised foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 give users unique new ways to work, watch, and play.

For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch1 Infinity Flex Display, and the first ever S Pen2 support on a foldable device. For those who want the style that comes with function, Z Flip3 is the ideal device with its sleek, compact, and pocketable design, enhanced camera features, and a larger3 Cover Screen built for quick use on the go.


“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technology that unlock new ways to maximise and enjoy every moment with an ecosystem built on openness and innovation.”


Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Galaxy Z devices are built with unrivalled craftsmanship. For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX84 water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with our new Armor Aluminium along with the toughest Corning® Gorilla® Glass Victus™ to protect against scratches and accidental drops. In addition, both devices include a new protective film made of a foldable PET5, optimised for the Main Screen panels.


Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode6. The enhanced Sweeper technology, the bristles inside are now shorter, ensuring dust and other particles stay out of the Hideaway Hinge while maintaining a slimmer design. Z Fold3 and Z Flip3 have been put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times7 . Plus, they’re equipped with the latest powerful 5nm AP and 5G8 band compatibility for the best experience inside and out.


Galaxy Z Fold3 5G: Ultimate Productivity and Entertainment

Unfold Z Fold3 to immerse yourself in theatre-like viewing experiences and stay fully engaged in your favourite content on the uninterrupted 7.6-inch Infinity Flex Display—thanks to our new under display camera technology. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get a near unrestricted canvas for their favourite apps. With the new Eco² display technology applied to the screen, it’s 29%9 brighter while consuming less energy10. Experience even smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.


For the first time ever on the Galaxy Z series, Samsung is bringing its beloved Note series technology to Z Fold3: S Pen functionality11. Users can take advantage of fully optimised S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Z Fold3’s massive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, Z Fold3 users can power their creativity and productivity with our fan-favourite S Pen. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro12. Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. This is Samsung’s best S Pen experience yet, with an even lower latency for true-to-life composition—ensuring that notetaking and sending messages is seamless and intuitive.


Productivity seekers will also enjoy Z Fold3’s enhanced Flex mode features, which let you do more at once—such as join a video call on the device’s top screen while checking meeting notes on the bottom. With Z Fold3’s updated Multi-Active Window13, it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now on Z Fold3, users can create a shortcut and reopen apps in the same way later thanks to enhanced App Pair. Plus, they can use Z Fold3’s new Taskbar14 to quickly switch between apps without returning to the Home screen.


Z Fold3 is built with a sleeker, thinner, and lighter design for even better portability than Galaxy Z Fold2. It comes with a choice of three timeless colours: Phantom Black, Phantom Green, and Phantom Silver15.


Galaxy Z Flip3 5G: The Ideal Balance of Style, Function, and Nonstop Fun

Z Flip3 empowers users to express themselves with bold colour options, a sleek design, and premium features. With the choice of four trendy colours—Cream, Green, Lavender, and Phantom Black—plus new stylish ring grips and strap cases16 that make it even easier to hold and fold the phone, Z Flip3 is a true self-expression device. For those in search of even more colour options to fit their style, carries exclusive colours, these include Grey, Pink, and White17.


The redesigned Cover Screen is now four times larger18 and makes it easier to view notifications and messages without having to open Z Flip3. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their device colour for a matching look.


Z Flip3 is also crafted to give users the best capabilities for capturing and sharing memories. Packed with some of our latest camera features, users can take even more stunning selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even a video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing is super smooth, thanks to Z Flip3’s new 120Hz adaptive refresh rate19.


Z Flip3 is great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to Z Flip3’s new, upgraded Stereo Speakers with Dolby Atmos®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. The new Flex Mode Panel feature also makes apps look better and easier to use. When the device is partially folded, Flex Mode Panel gives you new ways to interact with Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.


Optimised Foldable Experiences Open Up New Possibilities

With Galaxy Z series, users will get access to more apps that take full advantage of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. Now enjoy fully optimised video chatting on Microsoft Teams: When users unfold their device, they can view a presentation in full-screen detail and see their co-workers’ faces underneath. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choice, Samsung’s new Labs20 feature offers users the ability to optimise even more apps to the foldable screen when they need.


Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimisation, Samsung supports Remote Test Lab(RTL)21, giving app makers the ability to directly install and test their applications in real-time, from wherever they are.


Galaxy Buds2: Buds for everyone with premium sound and comfortable fit

Joining the Galaxy Z Series are Galaxy Buds2 – designed for a comfortable fit made to be worn all day, and provide premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Galaxy Buds line-up, Buds2 joins the Galaxy Buds Live and Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Galaxy ecosystem, Buds2 make the perfect companion to your Galaxy smartphone, tablet, or smartwatch.


Whether you use your Galaxy Buds2 to listen to music or dial into a conference call, you’ve got all the features you need to immerse in yourself in your own world. The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while the active noise cancelling feature cuts external background noise by up to 98%22. If you need to hear your surroundings, tune back in with three adjustable ambient sound levels23. Your voice will be even clearer on calls, thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.


Galaxy Buds2 are Samsung’s smallest and lightest earbuds yet boasting an iconic curved shape to help provide greater sound quality. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in Galaxy Wearable app. Choose from four contemporary colours24 —graphite, white, olive and lavender—to show off your personal style, and complete the package with third-party cases.


Pricing and Availability

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Galaxy Z devices at the best prices yet. We’re offering Galaxy Z Fold3 at the lower price of $2,699 (256GB), and Galaxy Z Flip3 for $1,599 (128GB). Galaxy Bud2 will retail for $279.00, the most accessible price-point in our Buds line-up for seamless connectivity, high-quality audio, and the essential features our customers rely on.


The Galaxy Z Fold3 and Z Flip3 will be available for pre-order beginning August 12, and they will launch in early September. There will be exclusive offers available on for all Z Fold3 or Z Flip3 pre-orders.


For more information about Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit, or To access media assets and in-depth stories, please visit our virtual press room at

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.



About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at


Notes to editors:

Samsung RRP Pricing:

     ·   Galaxy Z Fold3 RRP $2,899 (512GB)

     ·    Galaxy Z Fold3 RRP $2,699 (256GB)

     ·    Galaxy Z Flip3 for $1,699 (256GB)

     ·    Galaxy Z Flip3 for $1,599 (128GB)

     ·    Galaxy Bud2 RRP $279.00


1. Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.


2. S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3 (including those by other manufacturers) may damage the screen.


3. Compared to Galaxy Z Flip and Z Flip 5G models.


4. IPX8: certified water resistance for up to 30 minutes in up to 1.5m of water. Rinse thoroughly in fresh water after salt or chlorinated water exposure. Device not dust resistant.


5. Polyethylene terephthalate


6. Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.


7. These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.


8. Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.


9. Compared to Galaxy Z Fold2.


10. According to internal tests and measured by display panel basis.


11. S Pen sold separately


12. S Pen Pro is compatible with S Pen supporting device ( Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro - 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).


13. Multi Active Window works with select applications; compatible apps growing through third party developers.


14. Requires set up of Labs on your Samsung Galaxy device.


15. Colour availability may vary by country


16. Accessories sold separately.


17. Online exclusive colours  will be available through online on in 30 select markets starting from August 12th, 2021.


18. Compared to the original Galaxy Z Flip model


19. Available only on Main Screen.


20. Requires set up of Labs on your Samsung Galaxy device.




22. Active noise cancelling on Galaxy Buds2 received UL Verification for cutting external background noise by up to 98 percent at 110.36Hz.


23. Features including Active noise canceling and Ambient sound require a Bluetooth® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and Galaxy Buds PC app on Window. Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. Galaxy Buds PC app requires Window 10 or above, available through Microsoft App Store.


24. Available colors may vary by market.