Samsung Electronics unveiled Galaxy A57 5G and Galaxy A37 5G, expanding access to its latest mobile innovations. The new Galaxy A series reflects Samsung’s commitment to democratising AI by delivering advanced experiences at a more accessible price point.

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organise recorded calls.

Circle to Search with Google³, a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural colour. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Both models are available in two light and two dark colour options. Galaxy A57 5G comes in Awesome Navy, Awesome Grey, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Greygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording. And the 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.