2019 The Serif QLED Smart 4K TV 55"

QA55LS01RASXNZ
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size 55

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I-shaped Design

'I' Shape design

Say goodbye to black screen

Ambient Mode

The Serif meets QLED technology

The Serif meets QLED technology

NFC on TV

NFC on TV

The Serif, brand new TV for 2019

The Serif,brand new TV for 2019

* Actual Product may differ from image shown. Please see our product gallery.

  • * QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.** QLED : Samsung QLED is Quantum dot based TV. *** The certification may vary by model.

Say goodbye to black screen

Ambient Mode

Your screen doesn’t have to be black when it’s turned off. Ambient Mode serves up beautiful images and useful information you want to see, with a range of choices and settings that make it simple to transform your TV screen and use it in new ways.

Say goodbye to black screen

* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

NFC on TV

  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.

Adding elegance to the icon

Metal Floor Stand

A black metal floor stand designed for The Serif adds another level of sophistication to the iconic TV. The stand blends naturally with your room environment and lets you easily position The Serif anywhere in your space.

Adding elegance to the icon

The Serif exclusive patterns

Specifically created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two patterns inspired by the beauty of the natural world around us - a beautiful leaf and a textured fabric.

The Serif exclusive patterns

Hide the power cable neatly in the stand

The Serif doesn't just look great. It makes your room look neater. All you have to do is hide the power cable into the line on the side of the Serif. You'll love this extra touch of elegance.

Hide the power wire neatly in the stand

Show what the director intended

HDR 10+

Exceptionally bright or dark scenes can’t hide the details anymore. HDR 10+ analyses each scene, going frame by frame to adjust the brightness to suit the moment. You’ll see the details the director wanted you to see come into focus.

* Compatibility with all HDR content is not guaranteed. ** The certification may vary by model. **** The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Show what the director intended

* Compatibility with all HDR content is not guaranteed. ** The certification may vary by model. **** The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Talk to The Serif with Bixby

The Serif lets you talk to it using the power of Samsung Bixby. Controlling your TV with your voice is just the beginning of what it can do. Ask Bixby and get more.

Talk to The Serif with Bixby

Availability of the feature may vary by region. Check before use. *Samsung Account log-in and data network (Wi-Fi or internet connection) required to fully operate Bixby features. Bixby Voice only recognizes select languages and accents/dialects. Accessibility and speed may vary.

AirPlay 2

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The Serif.

Availability of the feature may vary by region. Check before use. *The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice. ** iTunes is available only to persons age 13 or older in the U.S. Requires internet access (fees may apply). Terms Apply. *Apple, AirPlay, iPhone, iPad, Mac are trademarks of Apple Inc., registered in the U.S. and other countries.

AirPlay 2

Availability of the feature may vary by region. Check before use. *The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice. ** iTunes is available only to persons age 13 or older in the U.S. Requires internet access (fees may apply). Terms Apply. *Apple, AirPlay, iPhone, iPad, Mac are trademarks of Apple Inc., registered in the U.S. and other countries.

Amazon Alexa

The Serif works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With The Serif’s compatibility, have Alexa turn on your TV, change channels, control volume, and more.

* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. ** The service may not be available at the time of purchase of the 2019 TV product, and the availability may vary by region. *** Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use. **** Turn-on TV feature support may vary by model.

Amazon Alexa

* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. ** The service may not be available at the time of purchase of the 2019 TV product, and the availability may vary by region. *** Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use. **** Turn-on TV feature support may vary by model.

Easy to Use

One Remote Control & Mobile App

Easily control all connected devices and content with just One Remote Control and your mobile. Adjust the settings or find new artwork to display. Easy to find, easy to use.

* Compatible devices may vary by region. ** Actual product and remote control may differ from image shown. *** Must download and install the SmartThings app.

Easy to Use

* Compatible devices may vary by region. ** Actual product and remote control may differ from image shown. *** Must download and install the SmartThings app.

The content you want at your fingertips

Three hotkeys

No more hunting through menus. Get straight to your favourite shows with dedicated Netflix and Prime Video buttons right on the remote control. Fast and easy.

Availability of the feature may vary by region. Check before use.

The content you want at your fingertips

Availability of the feature may vary by region. Check before use.

  • 3,840 x 2,160 Resolution
  • 200 Motion Rate
  • Quantum Processor 4K Picture Engine
  • 3000 PQI (Picture Quality Index)
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User manual & Downloads

Live Chat

* Key feature may different from Key Spec.
* App availability may vary by region and is subject to change at any time without notice.