From the sleek Bordeaux LCD TV launched in 2006 to the very latest Neo QLED 8K lineup released this year, Samsung Electronics’ design philosophy has been focused on purpose-led and user-centered design that has been able to meet the needs of consumers around the world.

By applying minimalistic design thinking and principles to focus just on the core elements of the user experience, Samsung has been showcasing TV designs that seamlessly blend and connect with the screen’s surroundings while taking ever-changing lifestyles, viewing habits and environments into consideration since 2006.

As Samsung commemorates its 15th consecutive year of global market leadership across the TV industry,1 check out the infographic below to see how the company has been leading industry innovation and design and providing the most optimized viewing experiences to users for the past 15 years.