New

43" RU7400 Flat Smart 4K UHD TV Series 7

UA43RU7400RXUM

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Dynamic Crystal Color, see it real

Dynamic Crystal Color

UHD Processor, powerful picture quality

UHD Processor

HDR, see more details

HDR

Your assistant has arrived. Say hi Bixby

Bixby on TV

Dynamic color, powerful content

Dynamic color, powerful content

* Product design and specifications may vary depending on the model and size of the TV.

Soundbar optimized for Samsung TVs

Soundbar optimized for Samsung TVs

Dynamic Crystal Color, see it real

Immerse yourself in the picture with one billion shades of color. Dynamic Crystal Color delivers lifelike variations so you can see every subtlety.

Dynamic Crystal Color, see it real

UHD Processor, powerful picture quality

Picture quality to move you, made possible by a single chip that orchestrates color, optimizes high contrast ratio, and masters HDR.

UHD Processor, powerful picture quality
Real 4K UHD Resolution

Real 4K UHD Resolution

Enjoy sharp, crisp images with 4K UHD TV that has 4x more pixels than FHD TV. Now you can see even the small details in every scene.

UHD Dimming

UHD Dimming

Enjoy color, sharpness, and contrast levels optimized for your viewing. Samsung UHD Dimming divides and processes the screen into small blocks so you see more precise details.

HDR, see more details

High-Dynamic Range increases the TV’s range of light so you can enjoy an immense spectrum of colors and visual details, even in the darkest scenes.

HDR, see more details

Simply sophisticated and stylish

Simply sophisticated and stylish

* Actual product may differ from image shown. Please see our product gallery.

Clean Cable Solution

Just follow three simple steps to make sure you see the TV without those messy wires.
Step 1. Plug in your cables.
Step 2. Push your cables into the embedded cable lines on the back.
Step 3. Neatly organize your cables through the TV stand.

No visible wires. Clean finish.

* Actual product may differ from image shown. Please see our product gallery.
* This feature does not apply for 43 inches.

Slim is the new sleek

The slim design adds a touch of confidence and class to your home interior. When the screen of UHD resolution comes alive, the frame slips quietly to the background as your eyes focus on the action.

* Actual product may differ from image shown. Please see our product gallery.

Slim is the new sleek

* Actual product may differ from image shown. Please see our product gallery.

Smart Hub & One Remote

Samsung UHD TV gets even smarter with Smart Hub and Samsung One Remote. They place all the content you want right at your fingertips, from your set-top box to your game console, apps, and live TV. All you need is one.

Smart Hub & One Remote

* Images are simulated and for illustration purposes only. The appearance, design and GUI specifications which is not affecting to product performance are subject to change without notice.
* Some features and functions provided by connected devices may not be supported or limited to use.

Your assistant has arrived. Say hi Bixby

You can even talk to Samsung UHD TV. Bixby is the assistant to your needs that goes beyond controlling your TV. Just ask and get more.

Your assistant has arrived. Say hi Bixby

SmartThings for your smart home.

A truly intelligent home, tailored to your life. With Samsung SmartThings built right in, Samsung UHD TV can connect you with your IoT devices and sensors. You can turn on the lights, check what’s in the fridge, and even control the robot vacuum cleaner.

SmartThings for your smart home.

* Samsung SmartThings compatible devices may vary by region.

Seamless connections

Works with

Samsung UHD TV can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices—even from other brands.

* Turn-on TV feature support may vary by model.
* Some features and functions provided by connected devices may not be supported or limited to use.

Amazon Alexa

New Samsung UHD TV works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With Samsung UHD TV’s compatibility, have Alexa turn on your TV, change channels, control volume, and more.

* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

Amazon Alexa

* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

Google Assistant

New Samsung UHD TV works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

* Google and related marks and logos are trademarks of Google LLC.
* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

Google Assistant

* Google and related marks and logos are trademarks of Google LLC.
* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

AirPlay 2

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung UHD TV.

* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Images simulated for illustration purpose only.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

AirPlay 2

* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Images simulated for illustration purpose only.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

  • 3,840 x 2,160 Resolution
  • UHD Engine Picture Engine
  • 3 HDMI
  • 2 USB

How It Stacks Up

* Key feature may different from Key Spec

* All screen and images shown are for illustration purposes only and may not be an exact representation of the product. Please check in-stores for more details.