Smarter
ways to enjoy
your TV
Seamlessly and effortlessly.
We bring you a vast range of smart features
with The Serif, bringing you greater convenience and enjoyment.
A whole new way to enjoy content
Now, with AirPlay 2
Do you have an iPhone, iPad or Mac? Not to worry. With AirPlay 2 built-in, you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
* This service may not be available at the time of purchase of this product and the availability may vary by region.
** Availability of the features and Graphic User Interface (GUI) may vary by region. Check before use.
*** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
**** Subject to device compatibility.
Seamless connectivity
Be in control of your smart home with SmartThings.
The Serif connects with your compatible devices so
you can turn on the lights, check what’s inside your
fridge, and even run the robot vacuum cleaner right
from the comfort of your couch. It’s a whole new world.
* Each device must be connected to Wi-Fi® or other wireless network.
** Requires download and installation of the SmartThings app.
*** For interoperability through SmartThings, all the devices should
be registered with a single Samsung Account.
**** Subject to device compatibility.
Experience more at once
Multi View
Multi-tasking has never been so easy. Multi View allows you to simultaneously play your favourite TV programme alongside your mobile content so you don't miss any action.
Connect The Serif to your device with just one touch.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when TV and mobile are on.
NFC on TV
You arrive home while listening to your favourite music on your mobile. You wouldn't want to stop the music then and there. Place your mobile device on top of The Serif and your mobile will connect to TV via NFC technology, allowing you to stream music through The Serif with even greater sound.
Tap View
With a quick tap anywhere on your TV, play your mobile contents on The Serif right away.
* Subject to device compatibility.
** When using NFC on TV, Bluetooth® on your mobile will automatically activate.
*** This service only works when TV and mobile are turned on.
Keep it Simple
Talk to The Serif with Bixby
* Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.
Easy to Use
Smart Hub & One Master Remote Control
Smart Hub makes it easy to find all the content you love. Everything in one place at your fingertips with the One Master Remote Control. Find what you want and dive right in.
Let's take a look at the technology behind The Serif
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* Images are simulated for illustrative purposes only. Appearance, design, and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product colour may vary by region.
* Some apps may require subscription or pay-per-view fees to access content.