Design

Reach far beyond your imagination

 A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf from Magic Screen+.
A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf from Magic Screen+ with clock ticking.
Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.

Fits perfectly wherever you put it

2020 The Serif, white Samsung TV, is sitting on a tv stand in a living room with a sandy beach and clear ocean on-screen in a bright and elegantly simple living room with wooden floor and white colour wall.
The Serif from 4 different perspectives demonstrate how amazing it can look from all different angles. In the first scene, we see a Cloud White model of The Serif on a black stand in a simple and elegantly styled room with the onscreen image is a bird’s eye view of a beach showing a wave as it meets the sand. The scene shifts to a man and a woman having fun preparing food on a kitchen island. A Cloud White model of The Serif is resting directly on the kitchen island in front of them, showing the Fabric pattern in Magic Screen+ in a salmon colour. The scene shifts again, and this time the back of a Cloud White model of The Serif is shown on a black stand in the foreground of an artist’s workshop. In the background to the right, a man is sitting next to a long worktable, playing with a dog. In the final scene, a Cloud White model of The Serif is on a black stand in the middle of a bright and airy room, with its back to the window. The onscreen image is a beach showing a large wave meeting the sand and a surfer on his board paddling out to the ocean.
Place The Serif anywhere,
any time

Unlike conventional TVs that belong next to the wall, The Serif can fit anywhere in your room and looks beautiful from any angle. Even without a stand, it sits elegantly like a piece of art—on a table, on a shelf, or right on the floor.

Adding elegance to the icon

Not enough wall space to hang your TV?
Or still trying to figure out the best placement?
The Serif is so versatile and easy to manoeuvre;
position it anywhere and you can change your
mind later. Anyway, it looks good anywhere in
the room.

The bottom half of a Cloud White model of The Serif is shown from the side on a black stand in a neat living room, with books in the foreground. A Cloud White model is shown with the stand detached, placed on a tabletop.
Quick and easy
installation

Here are the accessories and components
that come with The Serif. They are easy to
assemble so that you can enjoy your favourite
programmes in an instant.

A Cloud White of The Serif is shown from the front at an angle, sitting in front of its box. To the right, and behind the box, are all the tv accessories that are included with the purchase: The Serif’s TV Stand, a Power Cable, and a Samsung Remote Control.

Iconic from every angle

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Four closeups of a Cloud White model of The Serif demonstrate the uniqueness of the iconic capital I design and how great it looks from all angles. First from the top, then the profile, and finally, the back together next to a front angle of the right profile. As the video plays, each of the four images either rotates or shifts slowly to show a slightly different perspective.
Uniquely Serif

You'd feel like you were still missing something
in your space with just a conventional TV. The Serif
gives off a completely different look. With a unique,
unibody design in the shape of the letter "I," The Serif
will make a stunning addition to your space.

A Cloud White model of The Serif is shown sitting neatly on the floor without a tv stand on an area rug. The tv screen image shows the Fabric Magic Screen+ in the colour salmon on-screen.
A Cloud White model of The Serif is shown on a black tv stand in the middle of a stylish living room. The tv screen image shows the Fabric Magic Screen+ in the colour blue black on-screen.
Be inspired by the beauty of nature

Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric - both were inspired by the beauty of nature. They're available in Magic Screen+ so you can share some of the natural inspiration at home when the TV is turned off.

Go beyond TV entertainment

* The Magic Screen+ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colours.
A Cloud White model of The Serif is shown on a black tv stand in a living room using Magic Screen, with a painting of a lake behind it and  a shelf with various knickknacks.
A Cloud White model of The Serif is shown on a tv floor stand next to a small chair and side table using Magic Screen.
White The Serif in Fabric Magic Screen+ in the colour olive blended in a living room with green plants.
A Cloud White model of The Serif rests sits without a tv stand on a cabinet for a tv interior design. The onscreen image is the Fabric Magic Screen+ in the colour of salmon. A man is setting a table.

Create your own style
with The Serif

Here’s some ideas for how The Serif can look
in your home, either blending in neatly with
your existing décor or as the centrepiece of
the ensemble.

SHOP THE SERIF

The Serif 43"

The profile of a Cloud White The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity