want to recreate both your home and lifestyle around it.
Place The Serif anywhere,
Unlike conventional TVs that belong next to the wall, The Serif can fit anywhere in your room and looks beautiful from any angle. Even without a stand, it sits elegantly like a piece of art—on a table, on a shelf, or right on the floor.
Be inspired by the beauty of nature
Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric - both were inspired by the beauty of nature. They're available in Magic Screen+ so you can share some of the natural inspiration at home when the TV is turned off.
Create your own style
with The Serif
Here’s some ideas for how The Serif can look
in your home, either blending in neatly with
your existing décor or as the centrepiece of
* Images are simulated for illustrative purposes only. Appearance, design, and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual product may differ from image shown. Please see our product gallery.
* For the Smart functions, compatible devices are required.
* The product colour may vary by region.