Connectivity

Smarter
ways to enjoy
your TV

A man and a woman are enjoying their time together in a living room.  Cloud White model of The Serif sits in the center of the room with the screen Samsung Smart Hub open.The Serif TV is Smart TV powered by Tizen.
A man and a woman are enjoying their time together in a living room. A Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open.The Serif TV is Smart TV powered by Tizen.
Seamlessly and effortlessly.
We bring you a vast range of smart features
with The Serif, bringing you greater convenience and enjoyment.

A whole new way to enjoy content

Now, with AirPlay 2

Do you have an iPhone, iPad or Mac? Not to worry. With AirPlay 2 built-in, you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

* This service may not be available at the time of purchase of this product and the availability may vary by region.
** Availability of the features and Graphic User Interface (GUI) may vary by region. Check before use.
*** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
**** Subject to device compatibility.

On screen of The Serif is showing a girl hugging a child, and to the left, an IOS device is showing how to connect phone to tv using Airplay2
Seamless connectivity

Be in control of your smart home with SmartThings.
The Serif connects with your compatible devices so
you can turn on the lights, check what’s inside your
fridge, and even run the robot vacuum cleaner right
from the comfort of your couch. It’s a whole new world.

* Each device must be connected to Wi-Fi® or other wireless network.
** Requires download and installation of the SmartThings app.
*** For interoperability through SmartThings, all the devices should
be registered with a single Samsung Account.
**** Subject to device compatibility.

On screen of The Serif is showing the Samsung SmartThings interface. To its right is a mobile device showing the Samsung SmartThings app.
Experience more at once
Multi View

Multi-tasking has never been so easy. Multi View allows you to simultaneously play your favourite TV programme alongside your mobile content so you don't miss any action.

A woman is practicing yoga, watching yoga video on video connected from her mobile phone. In the same time, with the Multi View function she can watch her favourite TV program in splitted screen.

Connect The Serif to your device with just one touch.

A mobile phone is placing to use NFC on top of the letter "N" at the top of The Serif and The Serif shows the onscreen with music play on.
* When using NFC on TV, Bluetooth® on your mobile will automatically activate.
** Subject to device compatibility.
NFC on TV

You arrive home while listening to your favourite music on your mobile. You wouldn't want to stop the music then and there. Place your mobile device on top of The Serif and your mobile will connect to TV via NFC technology, allowing you to stream music through The Serif with even greater sound.

Mobile device resting on top of The Serif to use NFC. Music is streamed and the song title is appearing on the TV screen. And a woman relaxes in a chair with her hands clasped behind her back, enjoying the music.
Tap View

With a quick tap anywhere on your TV, play your mobile contents on The Serif right away.

A Cloud White model of The Serif shows a scene of a woman walking towards the ocean on a path between two buildings using screen mirroring. The same scene is shown on a mobile device being held by a hand right in front of The Serif. Blue circles emanate from the device to depict the seamless connection phone to tv.
* Subject to device compatibility.
** When using NFC on TV, Bluetooth® on your mobile will automatically activate.
*** This service only works when TV and mobile are turned on.

Keep it Simple

Talk to The Serif with Bixby
A Cloud White model of The Serif shows a black screen with the logo for Bixby Voice Assistant. Sound waves in the middle of the screen represent the voice of a user asking The Serif a question.   “Find Romantic Comedies"
* Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

Easy to Use

Smart Hub & One Master Remote Control

Smart Hub makes it easy to find all the content you love. Everything in one place at your fingertips with the One Master Remote Control. Find what you want and dive right in.

The screen of a Cloud White model of The Serif shows a desert scene with the SmartHub open at the bottom. To the left, a hand is holding a white Samsung One Remote, pointed at the TV. The Serif TV is Smart TV powered by Tizen.