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Samsung Launches Most Affordable, Enterprise-Ready Smartphone, Galaxy A12 in Singapore

Jan 08. 2021

Samsung Electronics Singapore announced that the Galaxy A12 will be available from 9 January. 


The Galaxy A12 is one of the most value-for-money, enterprise-ready smartphones in market, featuring best-in-class enterprise mobility solution powered by Samsung Knox. Available in two colours – Cosmic Black and Cosmic Blue, the Galaxy A12 boasts a large 6.5-inch1 immersive display, impressive cameras, and 5,000mAh2 battery, which is perfect for users who consume video and audio content over long periods of time.



Key Product Highlights


  • Large, immersive display with 5,000mAh2 battery for all-day entertainment: Featuring a 6.5-inchHD+ Infinity-Vdisplay along with Dolby Atmos®, the Galaxy A12 brings a whole dimension to your favourite multimedia content by delivering vivid clarity and a full range of surround sound experiences. Besides a large battery capacity, the Galaxy A12 will also support 15W Adaptive Fast Charging, so that users can get back to full power quickly when needed.
  • Ready and secure for enterprises:  Equipped with Samsung Knox4, the Galaxy A12 is one of the most affordable smartphones that allow IT teams to easily secure, deploy and manage the device for business use, while allowing employees to stay productive. This allows for corporates to deploy a large number of devices across the organisation right out-of-the-box.


Samsung Knox4 received ‘strong’ ratings by Gartner for mobile device security and platforms between 2016 to 20195. This means that enterprises and users can be sure that the Galaxy A12 and  Samsung Knox4 offers best-in-class security, including advanced security and management features, to defend against ever-evolving malicious threats.   


  • Quad Camera capabilities:  Snap memorable moments with the Galaxy A12 with its 48-megapixel main camera and 5-megapixel Ultra Wide camera6 with a 123-degree viewing angle replicating human field of vision to fit even more objects in a single frame. It also comes equipped with a 2-megapixel Macro camera6 and 2-megapixel Depth camerafor closeups, as well as an 8-megapixel Selfie camera.
  • Expandable storage:  The smartphone also features 4GB RAM and 128GB internal storage, along with support for up to 1TB external microSD™ card, allowing users to enjoy and save their favourite content.



Local Availability and Pricing


Starting 9 January, the Galaxy A12 will be available at telecommunication providers, M1, Singtel Business and StarHub, Samsung Online Store, Samsung Experience Stores, major consumer electronics and IT stores, and Samsung Official Stores in Lazada and Shopee, with a recommended retail price of $228.


The following Galaxy A12 accessories will also be available to complement the devices:   

For more information about the Galaxy A12, visit the respective product pages here and here on 9 January. 

1 Screen measured diagonally as a full rectangle without accounting for the rounded corners.


2 Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,900mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.


3 Infinity-V Display: a near bezel-less, full-frontal glass, edge-to-edge screen.






6 Ultra Wide, Depth and Macro camera features are supported for rear camera only.


7 All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.



About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at