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The Wall Luxury: Samsung Launches Highly Anticipated Display in Southeast Asia

Oct 24. 2019

                               Designed exclusively for top-of-the-line environments and luxury residences, The Wall Luxury is now available in Singapore, the first market in the region. 

Singapore – 24 October 2019 – Samsung Electronics Co. today announced the availability of The Wall Luxury in Southeast Asia for the first time, with Singapore selected as the region’s initial launch country. The transformational display represents a complete reimagining of display technology thanks to its striking modular form factor that takes immersive viewing to new heights.


Designed for luxury residential spaces and refined business environments, The Wall Luxury is configurable to a variety of sizes and ratios from 146-inches in 4K to 292-inches in 8K. With a depth less than 30mm, the slim displays are combined with customisable décor frames, allowing the screen to blend effortlessly into, and enhance, any environment.


"Samsung Electronics has led the display market for ten consecutive years and breakthroughs like The Wall Luxury continue to demonstrate how committed we are to innovation," said Guy de Souza, Head of Regional Display Solutions, Samsung Electronics Southeast Asia & Oceania. "The launch of The Wall Luxury in Singapore and across Southeast Asia represents a major step-change in display technology design that has to be seen to be believed."


The Wall Luxury never needs to be turned off. When not in use, the Ambient Mode acts as a digital canvas for users to express themselves, whether through displaying paintings, photographs or video art that suits their personal mood.


Unlike traditional Large-Format Displays that feature crystal layers and backlights, The Wall Luxury employs millions of small, self-emitting LED pixels to create accurate and pure colour representation based on MicroLED technology. Within the display, Quantum Processor Flex, an AI upscaling technology, automatically enhances content to the optimum resolution according to the screen size and ratio.


Whether viewing a classic movie or a sporting event, or playing the latest console game, the display’s technologies combine with peak brightness of 2,000 nits and 120Hz video refresh rate to deliver a rich visual experience that is second-to-none.


The Wall Luxury will be exclusively available at AV Intelligence, Millenia Walk, Singapore. Private viewings are available upon reservation from 1 November 2019.


Detailed disclaimers apply.


The Wall Luxury Product Specifications

About Samsung Electronics Co., Ltd.


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