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Samsung Renews Partnership with Lazada for the Third Time to Engage Consumers in Singapore with Exclusive Promotions

Sep 22. 2020

The Super Brand Day eCommerce campaign themed “Meant to be Yours” rewards value-seekers with exciting deals on their desired Samsung products

 

Samsung Electronics Singapore is partnering with Lazada, Southeast Asia’s leading eCommerce platform, for the third instalment of its Super Brand Day shopping event on 24 September 2020. Themed “Meant to be Yours”, the Samsung Official Store on Lazada in Singapore will offer attractive discounts and promotions on highly-coveted Samsung products for a 24-hour period, ranging from smartphones and wearables to TVs and other digital home appliances.

 

As more consumers seek value purchases in the new normal, this year’s theme “Meant to be Yours” serves to reward consumers to make desired Samsung products their own with attractive deals across its wide range of products.

 

“Samsung has enjoyed a strong partnership with Lazada for many years now, and we are excited to join forces once more to bring our third Super Brand Day to elevate the shopping experience for our consumers. 'Meant To Be Yours’ is our way of letting consumers know that everything we do is with a single focus – you – our customers. From the creation of our leading-edge products to even this Super Brand Day where we bring attractive deals for our products, we aim to serve and better our customers' lives, especially in the current climate. As an innovation-led organisation, our partnership with Lazada enables us to stay on the pulse of our consumers and provide innovative solutions that meet their changing needs,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

 

Lazada Group Co-President and Regional Head of Commercial, Jessica Liu, said: “Our ongoing partnership with Samsung continues to co-create more value and choices for consumers seeking smart electronic solutions and purchases on Lazada. As we continue to elevate the end-to-end customer shopping experience for brands, we are excited that Samsung is the first to leverage our refreshed LazMall visuals and features that boost visibility of brands by way of curating energising brand engagement content to connect with customers through our 24-hour Super Brand Day events.”

 

Highlights of the Super Brand Day

 

On 24 September 2020, consumers will enjoy special prices at the Midnight Storewide Flash Sale from 12am to 2am, with storewide vouchers1 up for grabs.

 

They can look forward to some of their best buys for the year, including2:

 

  • $200 off and a free 256GB microSD card (worth $98) with purchase of the Samsung Galaxy Note20 Ultra 5G
 
  • $50 off and a free wireless battery pack (worth $98) with purchase of the Samsung Galaxy A51
 
  • $80 off any Samsung Galaxy Buds+, including Galaxy Buds+ BTS Edition
 
  • A complimentary wireless charging stand and 256GB microSD card, on top of the current nationwide promo of free Galaxy Buds+ (total worth $486) with purchase of any Samsung Galaxy S20 series smartphone
 
  • A complimentary wired battery pack (worth $38) with purchase of the Samsung Galaxy A31
 
  • Up to $150 off Galaxy Watch Active2 Under Armour Edition
 
  • Up to $700 off 58” inch QLED Q60T 4K Smart TV, 4 Ticks
 
  • Up to $700 off Samsung Crystal UHD 4K Smart TV TU6900 Series (43”/50”/55”/65”)

 

To thank Samsung’s ardent supporters, the top three spenders for Samsung Super Brand Day will also enjoy special giveaways3:

 

  • Top spender: Galaxy Note20 (worth $1,398)
 
  • Second highest spender: Galaxy Watch3 41mm BT (worth $648)
 
  • Third highest spender: Galaxy Buds+ (worth $268)

 

Exclusive promotions for Citibank credit cardholders

 

Citibank credit cardholders who purchase any product on the Samsung Official Store on Lazada on 24 September 2020 will enjoy the following discounts on their orders4:

 

  • For any Citi credit card: $15 off with minimum spend of $120, or $50 off with minimum spend of $500
 
  • Exclusive to Citi Lazada Credit Cardholders: $80 off with minimum spend of $500

 

New Citi Lazada Credit Card sign-ups will also receive $150 Lazada vouchers5.

 

In anticipation of this year’s Samsung Super Brand Day event, consumers in Singapore are encouraged to download the Lazada app for free on the Google Play Store or Apple’s App Store, and mark your calendars for 24 September 2020 to visit Samsung Official Store on LazMall.

 

Find out more about the campaign at: www.lazada.sg/SamsungSuperBrandDay. Terms and conditions apply.

 

Images are simulated for illustrative purposes only.

 

 

1. While stocks last; terms and conditions apply. Please check at Samsung Official Store on Lazada for more details.


2. Promotions are only valid for consumers who purchase Samsung products as specified herein on 24 September 2020 from Samsung Official Store on Lazada, while stocks last. Terms and conditions apply


3. Promotion is only valid for purchases made on 24 September 2020 from Samsung Official Store on Lazada. Terms and conditions apply. Please check at Samsung Official Store on Lazada for more details.


4. Promotions are valid for consumers who purchase Samsung products on 24 September 2020 from Samsung Official Store on Lazada with minimum spend of the tiers as stated using the applicable Citibank credit cards, while stocks last. Except for Citi Lazada Credit Card promotions, all Citibank credit card promotions specified are in the form of collectible vouchers, available on the Super Brand Day campaign page, while stocks last. Terms and conditions apply. Please check at Samsung Official Store on Lazada for more details.


5. Terms and conditions apply. Vouchers will be issued upon approval of the card. Visit https://www.citibank.com.sg/credit-cards/rewards/lazada-credit-card/ for more information.