Dubai, UAE – November 25, 2025 – Samsung Gulf Electronics has announced the launch of the world’s first Micro RGB TV in the UAE, setting a new benchmark for premium home entertainment. Combining breakthrough Micro RGB technology, cinematic AI processing, and ultra-premium design, the new flagship TV redefines how people watch, play, and connect in their homes and highlights Samsung’s commitment to innovation and being at the cutting edge of intelligent, connected experiences.
Reimagining TV with Micro RGB Technology
At the heart of the latest display innovation are microscopic individually controlled red, green, and blue chips, each the size of a snowflake each less than 100µm in size, that replace conventional backlighting. This design ensures pure, vibrant, and true-to-life colors, delivering the most accurate expression of light ever achieved on a TV screen.
Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience.
Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage, and with Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience.
The audio experience is just as advanced: multi-directional speakers (top, side, bottom, back) with Object Tracking Sound+ (OTS+) ensure sound follows the action on screen, while Dolby Atmos® and Q-Symphony integration create a cinematic surround effect that envelops the room.
“We’re thrilled to now be offering the world’s first Micro RGB TV in the UAE, where consumers have always embraced cutting-edge technology, and this breakthrough is not only a leap forward in picture quality, but also a bold statement of style and innovation for the modern home.” Said Mohamad Sharif Oubaid, Director& Head of Visual Display Division at Samsung Gulf Electronics. “With Samsung’s new Micro RGB TV, we’re truly setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”
