The Frame
Why is it called
The Frame?
Frame Design
We designed The Frame to be a TV that looks like an elegant picture frame. Because the simplest ideas are often the most beautiful.
What makes The Frame special?
Art ModeWe bring the beauty of a gallery to your space with The Frame, displaying your favorite works of art when it's off.
What can you experience
with QLED?
QLED tech. & Smart
We enrich your viewing experience with QLED technology — in ways you never thought possible.



Consumer Review
55" Class The Frame QLED Smart 4K UHD TV (2019), USA, samsung.com

How The Frame changes your space

Frame-look Design
The Frame is designed to turn your TV into a piece of elegantly framed art, enhancing your space and expressing your style.


Customizable Bezel
Your frame, your color. Find the perfect match for your own taste with a choice of black, brown, beige, and white.


Art Mode
Enjoy your home like a gallery. Art Mode displays beautiful art on your TV when it is off. You can discover over 1,200 artworks through the Art Store.


Color Volume 100% by Quantum Dot
Our Quantum Dot technology delivers a 100% color volume for vivid picture, while Dual LED technology increases contrast. You can see realistic color even at wide angles.

* The key specifications vary by region.
Different sizes for different inspirations
Art takes on a whole new character when it's bigger or smaller, so we offer The Frame at sizes from epic to intimate and everything in between.



Ways to make a beautiful gallery

Frame Design
How did The Frame gets its name?Discover how The Frame is more than just a TV.

Better Together
* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* The screen is on a stand and tilted back at a slight angle. This angle is not adjustable.