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Shapes in different colors arranged to create a cube with a long shadow.

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Odyssey Neo G9 Odyssey Neo G9

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BESPOKE BESPOKE

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Enjoy sharing the perfect gift Enjoy sharing the perfect gift

This Month’s Picks

Enjoy sharing the perfect gift Enjoy sharing the perfect gift
Celebrate Eid al-Adha with our special offers. Celebrate Eid al-Adha with our special offers.
Enjoy sharing the perfect gift Enjoy sharing the perfect gift
Buy now
Up to 12 months
of Shahid VIP & OSN Up to 12 months
of Shahid VIP & OSN
Get up to 12-month subscriptions to
your favourite content with Samsung TVs Get up to 12-month subscriptions to
your favourite content with Samsung TVs
Get up to 12-month subscriptions to your favourite content with Samsung TVs Get up to 12-month subscriptions to your favourite content with Samsung TVs
Buy now
Students and teachers savers Students and teachers savers
Take advantage of our special offers for students and teachers.
Save up to AED 200 on select Samsung devices. Take advantage of our special offers for students and teachers.
Save up to AED 200 on select Samsung devices.
Students and teachers savers Students and teachers savers
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All the care
for three years All the care
for three years
Get 3-year warranty when you buy
and register your new home appliances* Get 3-year warranty when you buy
and register your new home appliances*
get three year warranty when you buy and register your new home appliances get three year warranty when you buy and register your new home appliances
Buy now
Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
Enjoy special offers and complimentary 1-year Samsung Care+ with every purchase* Enjoy special offers and complimentary 1-year Samsung Care+ with every purchase*
Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
Buy now
Students and teachers savers Students and teachers savers
Take advantage of our special offers for students and teachers.
Save up to AED 200 on select Samsung devices. Take advantage ​of our special offers for students and teachers.
Save up to AED 200 on select Samsung devices
Students and teachers savers Students and teachers savers
Buy now
NEW
Galaxy S21 | S21+ 5G Galaxy S21 | S21+ 5G
Trade in value up to AED 2,800*, and complimentary 1-year Samsung Care+ Trade in value up to AED 2,800*, and complimentary 1-year Samsung Care+
Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping. Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping.
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Galaxy Watch3 (45mm) Galaxy Watch3 (45mm)
Galaxy Watch3 (45mm) Galaxy Watch3 (45mm)
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NEW
Galaxy Buds Pro
 Galaxy Buds Pro
Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior.
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best seller
Galaxy Note 20 | 20 Ultra 5G Galaxy Note 20 | 20 Ultra 5G
galaxy note 20 | 20 ultra 5g galaxy note 20 | 20 ultra 5g
Buy now
NEW
The Frame The Frame
TV when it’s on. Art when it’s off. TV when it’s on.
Art when it’s off.
TV when it’s on. Art when it’s off. TV when it’s on. Art when it’s off.
Choose yours
NEW
Neo QLED 8K Neo QLED 8K
Greatness never ends, but evolves Greatness never ends, but evolves
Neo QLED 8K Neo QLED 8K
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Hot
The Frame The Frame
TV when it’s on. Art when it’s off. TV when it’s on. Art when it’s off.
The Frame The Frame
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NEW
The Premiere The Premiere
Your all-in-one home cinema, right out of the box. Your all-in-one home cinema, right out of the box.
the premiere the premiere
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best seller
Crystal UHD Crystal UHD
The best-in-class, crystal clear choice. The best-in-class, crystal clear choice.
Crystal UHD Crystal UHD
Buy now
All the care for three years All the care for three years
Get 3-year warranty when you buy
and register your new home appliances* Get 3-year warranty when you buy
and register your new home appliances*
all the care for three years all the care for three years
Buy now
NEW
Samsung Jet™ Samsung Jet™
Get a complimentary Spinning Sweeper worth AED 399. Get a complimentary Spinning Sweeper worth AED 399.
Samsung Jet™ Samsung Jet™
Buy now
Big on family
Big on space Big on family
Big on space
Enjoy up to 20% off on select Home Appliances! Enjoy up to 20% off on select Home Appliances!
Big on family Big on space Big on family Big on space
Buy now
WindFree™
 WindFree™
windfree™ windfree™
Buy now
Air Purifier
 Air Purifier
air purifier air purifier
Buy now
Introducing the new
Odyssey Neo G9 Introducing the new
Odyssey Neo G9
Get AED 1,000 off when you pre-order now. Limited time only. Get AED 1,000 off when you pre-order now. Limited time only.
Odyssey Odyssey
Pre-order now
The view only gets better The view only gets better
Switch on a new monitor with up to 12% off Switch on a new monitor with up to 12% off
The view only gets better The view only gets better
Buy now
best seller
27" LED monitor with Borderless Design 27" LED monitor with Borderless Design
27" LED monitor with Borderless Design 27" LED monitor with Borderless Design
Buy now
Connect to infinite possibilities with
34" Thunderbolt™ 3 curved display Connect to infinite possibilities with
34" Thunderbolt™ 3 curved display
Connect to infinite possibilities with 34" Thunderbolt™ 3 curved display Connect to infinite possibilities with 34" Thunderbolt™ 3 curved display
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Premium curved business monitor with 34" of screen space Premium curved business monitor with 34" of screen space
Premium curved business monitor with 34" of screen space Premium curved business monitor with 34" of screen space
Buy now

Mobile

Galaxy Z Fold2 5G

From 283 AED/mo. Or 6,799 AED with trade-in

Galaxy Z Fold2 5G Galaxy Z Fold2 5G
Learn more Buy now

Galaxy S21 | S21+ 5G

Enjoy our exclusive offers online, trade in value up to AED 2,800*, and complimentary 1-year Samsung Care+

Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen. Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen.
Learn more Buy now

Galaxy A52 5G

Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones. Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones.
Learn more Buy now

Galaxy A72

Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones. Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones.
Learn more Buy now

Galaxy Buds Pro

Hear the best of your world

Buy now
Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case.

TV & Sound

Greatness never ends, but evolves

Learn more Buy now
Neo QLED with an artistic blue image on the screen in the center of a gray room. Neo QLED with an artistic blue image on the screen in the center of a gray room.

Everlasting brilliance, colorful possibilities

Learn more Buy now
QLED QLED

More than just a TV

Learn more Buy now
Lifestyle TVs Lifestyle TVs

The best-in-class, crystal clear choice

Learn more Buy now
Crystal UHD Crystal UHD

The Premiere

Your all-in-one home cinema, right out of the box

Learn more Buy now
The Premiere The Premiere

Home Appliances

BESPOKE, Coming Soon

Available in different colors and shapes

Learn more Register now
BESPOKE, Coming Soon BESPOKE, Coming Soon

Efficient Clean, Intelligent wash

Our full line of washer and dryers

Learn more Buy now

AirDresser

Refresh your clothes everyday. Deodorize. Sanitize. Steam.

Learn more Buy now
AirDresser AirDresser

Air Purifier

Purify the air you breathe

Learn more Buy now
Air Purifier Air Purifier

Samsung Jet™

The ability to control everything

Learn more Buy now
The ability to control everything The ability to control everything

Explore #DoWhatYouCant

01
Craftsmanship. Folded Into Each Detail.
Learn more
Two Galaxy Z Fold2 phones unfolded on top of each other against a white background. Two Galaxy Z Fold2 phones unfolded on top of each other against a white background.
02
Tarragon Chicken and Vegetables
Learn more
The recipe, roasted chicken infused with herbal butter paired with steamed vegetables, is prepared on a white plate. The recipe, roasted chicken infused with herbal butter paired with steamed vegetables, is prepared on a white plate.
03
Reimagine a Better Planet
Learn more
A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky

Looking for something else?

*Image simulated for illustration purposes.

*Image at the top of page of Galaxy Note20 and Note20 Ultra seen at an angle simulated for illustration purposes.

* Based on internal testing and independently verified by Intertek. Individual results may vary.

* Image of Galaxy Z Fold2 unfolded and seen from the front with the butterfly graphic wallpaper onscreen simulated for illustration purposes.

* Image of eleven Galaxy S20 FE 5G phones standing upright in a circle simulated for illustration purposes.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

* Simulated picture. Color availability may vary depending on country or carrier. Galaxy A72 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.