Galaxy S21 | S21+ 5G

Galaxy S21 | S21+ 5G

Galaxy Summer Offers worth up to AED 1,798.
Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ with every purchase.

Galaxy Summer Offers worth up to AED 1,798.
Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ with every purchase.

Learn more Buy now
Galaxy S21 5G

Neo QLED 8K

Neo QLED 8K

Greatness never ends, but evolves

Greatness never ends, but evolves

Learn more Buy now
Greatness never ends, but evolves Greatness never ends, but evolves

Samsung Jet™

Samsung Jet™

Get a complimentary Spinning Sweeper worth AED 399
with every purchase of Samsung Jet™.

Get a complimentary Spinning Sweeper worth AED 399
with every purchase of Samsung Jet™.

Buy now
POWERstick Jet POWERstick Jet

This Month's Picks

Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
Get Galaxy Watch3 (45mm) and 1 Year Samsung Care+ worth
AED 1,898 with every purchase. Get Galaxy Watch3 (45mm) and 1 Year Samsung Care+ worth
AED 1,898 with every purchase.
Enjoy cool summer gifts worth up to AED 1,898 with every purchase. Enjoy cool summer gifts worth up to AED 1,898 with every purchase.
Buy now
Galaxy S21 | 21+ 5G Galaxy S21 | 21+ 5G
Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ worth up to AED 1,798 with every purchase. Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ worth up to AED 1,798 with every purchase.
Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ with every purchase. Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ with every purchase.
Buy now
Trade in and save
 Trade in and save
Save up to AED 2,800 on your new Galaxy S21 Series 5G
 Save up to AED 2,800 on your new Galaxy S21 Series 5G
Trade in and save Trade in and save
Learn more
4 months of YouTube Premium on 4 months of YouTube Premium on
Your eligible Samsung Galaxy Device Your eligible Samsung Galaxy Device
Your eligible Samsung Galaxy Device Your eligible Samsung Galaxy Device
Learn more
Treat your home to goodness Treat your home to goodness
Get a free microwave on purchase of select refrigerators and washing machines* Get a free microwave on purchase of select refrigerators and washing machines*
Treat your home to goodness Treat your home to goodness
Buy now
NEW
Galaxy S21 Ultra 5G
 Galaxy S21 Ultra 5G
Two Galaxy S21 Ultra 5G phones in Phantom Black stand next to each other slightly overlapping, one seen from the rear and one from the front. The one seen from the front has a red graphic wallpaper onscreen. Two Galaxy S21 Ultra 5G phones in Phantom Black stand next to each other slightly overlapping, one seen from the rear and one from the front. The one seen from the front has a red graphic wallpaper onscreen.
Buy now
NEW
Galaxy S21 | S21+ 5G Galaxy S21 | S21+ 5G
Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping. Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping.
Buy now
Galaxy SmartTag
 Galaxy SmartTag
Front view of an oatmeal-colored Galaxy SmartTag Front view of an oatmeal-colored Galaxy SmartTag
Learn more
NEW
Galaxy Buds Pro
 Galaxy Buds Pro
Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior.
Learn more
best seller
Galaxy Note 20 | 20 Ultra 5G Galaxy Note 20 | 20 Ultra 5G
galaxy note 20 | 20 ultra 5g galaxy note 20 | 20 ultra 5g
Buy now
NEW
Neo QLED 8K Neo QLED 8K
Greatness never ends, but evolves Greatness never ends, but evolves
Neo QLED 8K Neo QLED 8K
Learn more
NEW
MX-T70 1500 W Sound Tower MX-T70 1500 W Sound Tower
Blast the party rhythm Blast the party rhythm
MX T70 1500 W Sound Tower MX T70 1500 W Sound Tower
Learn more
Hot
The Frame The Frame
TV when it’s on. Art when it’s off. TV when it’s on. Art when it’s off.
The Frame The Frame
Learn more
NEW
The Premiere The Premiere
Your all-in-one home cinema, right out of the box. Your all-in-one home cinema, right out of the box.
the premiere the premiere
Learn more
best seller
Crystal UHD Crystal UHD
The best-in-class, crystal clear choice. The best-in-class, crystal clear choice.
Crystal UHD Crystal UHD
Learn more
Browse. Click. Buy.
 Browse. Click. Buy.
Introducing our top-performing range of Home Appliances. Introducing our top-performing range of Home Appliances.
Browse. Click. Buy. Browse. Click. Buy.
Shop now
NEW
Samsung Jet™ Samsung Jet™
Samsung Jet™ Samsung Jet™
Learn more
Side by Side Refrigerators
 Side by Side Refrigerators
side by side refrigerators side by side refrigerators
Learn more
Wind-Free™
 Wind-Free™
wind-free™ wind-free™
Learn more
Air Purifier
 Air Purifier
air purifier air purifier
Learn more

Mobile

Galaxy Z Fold2 5G

From 283 AED/mo. Or 6,799 AED with trade-in

Galaxy Z Fold2 5G Galaxy Z Fold2 5G
Learn more Buy now

Galaxy S21 | 21+ 5G

Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ with every purchase.

From 133 AED/mo or 3,199 AED with Trade in.

Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen. Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen.
Learn more Buy now

Galaxy A52

Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones. Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones.
Learn more Buy now

Galaxy A72

Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones. Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones.
Learn more Buy now

Galaxy Buds Pro

Hear the best of your world

Buy now
Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case.

TV & Sound

Greatness never ends, but evolves

Learn more Buy now
Neo QLED with an artistic blue image on the screen in the center of a gray room. Neo QLED with an artistic blue image on the screen in the center of a gray room.

Everlasting brilliance, colorful possibilities

Learn more
QLED QLED

More than just a TV

Learn more
Lifestyle TVs Lifestyle TVs

The best-in-class, crystal clear choice

Learn more
Crystal UHD Crystal UHD

The Premiere

Your all-in-one home cinema, right out of the box

Learn more
The Premiere The Premiere

Home Appliances

Adapts to your changing lifestyle

Side by side design

Learn more
Refrigerators, side bt side design Refrigerators, side bt side design

Efficient Clean, Intelligent wash

Our full line of washer and dryers

Learn more

AirDresser

Refresh your clothes everyday. Deodorize. Sanitize. Steam.

Learn more Buy now
AirDresser AirDresser

Air Purifier

Purify the air you breathe

Learn more
Air Purifier Air Purifier

Samsung Jet™

Get a complimentary Spinning Sweeper worth AED 399 with every purchase of Samsung Jet™.

Buy now
Samsung Jet TM Samsung Jet TM

Explore #DoWhatYouCant

01
Unbox & Discover
Learn more
A girl peers down into a box with a surprised expression. A girl peers down into a box with a surprised expression.
02
Pro-Grade Video That Fits in Your Pocket
Learn more
A Samsung Galaxy S21 5G set up on a tripod and pointed out at a desert landscape at dusk. Two other more traditional cameras sit atop tripods on each side of it. A Samsung Galaxy S21 5G set up on a tripod and pointed out at a desert landscape at dusk. Two other more traditional cameras sit atop tripods on each side of it.
03
Clear Out the Mental Cobwebs With a Creative Refresh
Learn more
A woman lays face up on a wood floor, markers, pencils, paints and other art supplies around her. A woman lays face up on a wood floor, markers, pencils, paints and other art supplies around her.
04
Generation17: Today’s Leaders for a Better Tomorrow
Learn more
A collage of four young leaders from Generation 17. A collage of four young leaders from Generation 17.
05
The Art of Upcycling
Learn more
A woman in a white jacket that is eco-friendly fashion is sitting on a chair in her studio. A woman in a white jacket that is eco-friendly fashion is sitting on a chair in her studio.

Looking for something else?

*Image simulated for illustration purposes.

*Image at the top of page of Galaxy Note20 and Note20 Ultra seen at an angle simulated for illustration purposes.

* Based on internal testing and independently verified by Intertek. Individual results may vary.

* Image of Galaxy Z Fold2 unfolded and seen from the front with the butterfly graphic wallpaper onscreen simulated for illustration purposes.

* Image of eleven Galaxy S20 FE 5G phones standing upright in a circle simulated for illustration purposes.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

* Simulated picture. Color availability may vary depending on country or carrier. Galaxy A72 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.