Learn more Buy now
Galaxy S21 | S21+ 5G

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Greatness never ends, but evolves Greatness never ends, but evolves

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POWERstick Jet POWERstick Jet

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Sustainability Sustainability

This Month’s Picks

Deals that won't last past midnight. Deals that won't last past midnight.
Get up to AED 1400 off* selected devices. Hurry up! Get up to AED 1400 off* selected devices. Hurry up!
Get up to AED 1400 off* selected devices. Hurry up! Get up to AED 1400 off* selected devices. Hurry up!
Buy now
Live the game,
in your living room. Live the game,
in your living room.
51 matches. 24 Teams. 1 unbeatable offer.
Enjoy your favourite games with our best bundle offer. 51 matches. 24 Teams. 1 unbeatable offer.
Enjoy your favourite games with our best bundle offer.
enjoy your favourite games with our best bundle offer enjoy your favourite games with our best bundle offer
Buy now
Welcome to Galaxy
Free Trial Welcome to Galaxy
Free Trial
Try it. Love it. Buy it. Try it. Love it. Buy it.
Try it. Love it. Buy it. Try it. Love it. Buy it.
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All the care
for three years All the care
for three years
Extended warranty on home appliances Extended warranty on home appliances
All the care for three years All the care for three years
Buy now
Samsung Jet™ Samsung Jet™
Save AED 399 for a limited time only! Save AED 399 for a limited time only!
Treat your home to goodness Treat your home to goodness
Buy now
NEW
Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
Get Galaxy Watch3 (45mm) and 1 YearSamsung Care+ worth AED 1,898 with every purchase. Get Galaxy Watch3 (45mm) and 1 YearSamsung Care+ worth AED 1,898 with every purchase.
Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
Buy now
NEW
Galaxy S21 | S21+ 5G Galaxy S21 | S21+ 5G
Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping. Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping.
Buy now
Galaxy SmartTag
 Galaxy SmartTag
Front view of an oatmeal-colored Galaxy SmartTag Front view of an oatmeal-colored Galaxy SmartTag
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NEW
Galaxy Buds Pro
 Galaxy Buds Pro
Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior.
Buy now
best seller
Galaxy Note 20 | 20 Ultra 5G Galaxy Note 20 | 20 Ultra 5G
galaxy note 20 | 20 ultra 5g galaxy note 20 | 20 ultra 5g
Buy now
NEW
Live the game,
in your living room. Live the game,
in your living room.
51 matches. 24 Teams. 1 unbeatable offer.
Enjoy your favourite games with our best bundle offer. 51 matches. 24 Teams. 1 unbeatable offer.
Enjoy your favourite games with our best bundle offer.
enjoy your favourite games with our best bundle offer enjoy your favourite games with our best bundle offer
Buy now
NEW
Neo QLED 8K Neo QLED 8K
Greatness never ends, but evolves Greatness never ends, but evolves
Neo QLED 8K Neo QLED 8K
Buy now
Hot
The Frame The Frame
TV when it’s on. Art when it’s off. TV when it’s on. Art when it’s off.
The Frame The Frame
Buy now
NEW
The Premiere The Premiere
Your all-in-one home cinema, right out of the box. Your all-in-one home cinema, right out of the box.
the premiere the premiere
Buy now
best seller
Crystal UHD Crystal UHD
The best-in-class, crystal clear choice. The best-in-class, crystal clear choice.
Crystal UHD Crystal UHD
Buy now
All the care for three years All the care for three years
Extended warranty on home appliances Extended warranty on home appliances
all the care for three years all the care for three years
Buy now
NEW
Samsung Jet™ Samsung Jet™
Samsung Jet™ Samsung Jet™
Buy now
Side by Side Refrigerators
 Side by Side Refrigerators
side by side refrigerators side by side refrigerators
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WindFree™
 WindFree™
windfree™ windfree™
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Air Purifier
 Air Purifier
air purifier air purifier
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Hot
Change the game on Odyssey's 49" of curved screen technology. Change the game on Odyssey's 49" of curved screen technology.
Odyssey Odyssey
Buy now
best seller
27" LED monior with Borderless Design 27" LED monior with Borderless Design
27" LED monior with Borderless Design 27" LED monior with Borderless Design
Buy now
best seller
Immersive viewing experience on 24" Essential curved monitor Immersive viewing experience on 24" Essential curved monitor
24” LED Monitor with Borderless Design 24” LED Monitor with Borderless Design
Buy now
Connect to infinite possibilities with
34" Thunderbolt™ 3 curved display Connect to infinite possibilities with
34" Thunderbolt™ 3 curved display
Connect to infinite possibilities with 34" Thunderbolt™ 3 curved display Connect to infinite possibilities with 34" Thunderbolt™ 3 curved display
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Premium curved business monitor with 34" of screen space Premium curved business monitor with 34" of screen space
Premium curved business monitor with 34" of screen space Premium curved business monitor with 34" of screen space
Buy now

Mobile

Galaxy Z Fold2 5G

From 283 AED/mo. Or 6,799 AED with trade-in

Galaxy Z Fold2 5G Galaxy Z Fold2 5G
Learn more Buy now

Galaxy S21 | 21+ 5G

Get Buds Pro with S21 or Watch3 (41mm) with S21+ and 1 Year Samsung Care+ with every purchase.

From 133 AED/mo or 3,199 AED with Trade in.

Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen. Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen.
Learn more Buy now

Galaxy A52

Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones. Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones.
Learn more Buy now

Galaxy A72

Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones. Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones.
Learn more Buy now

Galaxy Buds Pro

Hear the best of your world

Buy now
Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case.

TV & Sound

Greatness never ends, but evolves

Learn more Buy now
Neo QLED with an artistic blue image on the screen in the center of a gray room. Neo QLED with an artistic blue image on the screen in the center of a gray room.

Everlasting brilliance, colorful possibilities

Learn more Buy now
QLED QLED

More than just a TV

Learn more Buy now
Lifestyle TVs Lifestyle TVs

The best-in-class, crystal clear choice

Learn more Buy now
Crystal UHD Crystal UHD

The Premiere

Your all-in-one home cinema, right out of the box

Learn more Buy now
The Premiere The Premiere

Home Appliances

Adapts to your changing lifestyle

Side by side design

Learn more Buy now
Refrigerators, side bt side design Refrigerators, side bt side design

Efficient Clean, Intelligent wash

Our full line of washer and dryers

Learn more Buy now

AirDresser

Refresh your clothes everyday. Deodorize. Sanitize. Steam.

Learn more Buy now
AirDresser AirDresser

Air Purifier

Purify the air you breathe

Learn more Buy now
Air Purifier Air Purifier

Samsung Jet™

Power to handle anything

Learn more Buy now
Samsung Jet TM Samsung Jet TM

Explore #DoWhatYouCant

01
Craftsmanship. Folded Into Each Detail.
Learn more
Two Galaxy Z Fold2 phones unfolded on top of each other against a white background. Two Galaxy Z Fold2 phones unfolded on top of each other against a white background.
02
Tarragon Chicken and Vegetables
Learn more
The recipe, roasted chicken infused with herbal butter paired with steamed vegetables, is prepared on a white plate. The recipe, roasted chicken infused with herbal butter paired with steamed vegetables, is prepared on a white plate.
03
Reimagine a Better Planet
Learn more
A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky

Looking for something else?

*Image simulated for illustration purposes.

*Image at the top of page of Galaxy Note20 and Note20 Ultra seen at an angle simulated for illustration purposes.

* Based on internal testing and independently verified by Intertek. Individual results may vary.

* Image of Galaxy Z Fold2 unfolded and seen from the front with the butterfly graphic wallpaper onscreen simulated for illustration purposes.

* Image of eleven Galaxy S20 FE 5G phones standing upright in a circle simulated for illustration purposes.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

* Simulated picture. Color availability may vary depending on country or carrier. Galaxy A72 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.