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Galaxy
S20 Ultra 5G

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Two Galaxy S20 Ultra 5G phones, one in Cosmic Black, one in Cosmic Gray, seen from the rear at three-quarter angles with text saying 5G on each side of the phones

Galaxy Z Flip

Back in style

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Two Galaxy Z Flip phones in Mirror Purple at a three-quarter angle, one seen from the front and one seen from the rear. Both are folded at right angles with freestop folding. The one seen from the front has the blossoming flower wallpaper on screen

Galaxy S10+

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Two Galaxy S10 plus phones. One phone is seen from the back, and the other is seen from the front, with text saying S10 plus on screen. Next to the phones is the badge for the 2019 TechRadar Mobile Choice Consumer Awards Phone of the Year Winner. Samsung Galaxy S10 plus won the award in October 2019

Introducing
the QLED 8K

One giant leap for resolution

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QLED 8K TV

FlexZone™

Adapts to your changing lifestyle

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FlexZone™

Explore our Galaxy

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Unpacked Highlights

Galaxy Unpacked

Galaxy Buds+

Galaxy Buds+
Unpacked Highlights
Two Galaxy S20 phones in Cloud Blue, one seen from the rear and the other seen from the front with a blue graphic wallpaper on screen. Two Galaxy S20 phones in Cloud Blue, one seen from the rear and the other seen from the front with a blue graphic wallpaper on screen.

Galaxy S20+

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Galaxy Watch Active 2 Galaxy Watch Active 2

Galaxy Watch Active 2

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Two Galaxy S20 Ultra phones in Cosmic Gray, one seen from the rear and the other seen from the front with the bubble graphic wallpaper on screen.

Galaxy S20 Ultra

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Galaxy Z Flip in Mirror Purple folded to a right angle, seen from the front with the blossoming flower graphic wallpaper on screen Galaxy Z Flip in Mirror Purple folded to a right angle, seen from the front with the blossoming flower graphic wallpaper on screen

Galaxy Z Flip

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Galaxy S10 Lite Galaxy S10 Lite

Galaxy S10 Lite

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Samsung Galaxy S20 Samsung Galaxy S20

Be the first to own the Galaxy S20.

Get your Galaxy Buds+* worth AED 529, on us.

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Buy QLED 8K TV Buy QLED 8K TV

Buy QLED 8K TV

and win a Hollywood experience *

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Pay Anywhere Pay Anywhere

Pay Anywhere

Easier, faster, and secure

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Get 4 months of ad-free YouTube Get 4 months of ad-free YouTube

Get 4 months of ad-free YouTube

with your Samsung Galaxy device.*

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TRADE UP and SAVE TRADE UP and SAVE

TRADE UP and SAVE

Get up to AED 2,700 off*

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Galaxy Watch Active 2 Galaxy Watch Active 2

Galaxy Watch Active 2

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QLED 8K QLED 8K

QLED 8K

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Galaxy Fitⓔ Galaxy Fitⓔ

Galaxy Fitⓔ

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Twin Cooling Plus™ Twin Cooling Plus™

Twin Cooling Plus™

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Galaxy s10

The award-winning

Galaxy S10+

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Explore #DoWhatYouCant

A smartphone and smart watch are shown with the hashtag Age of Experience and a robot face below.
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EXPERIENCE
Samsung at CES 2020
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Our Brand Story
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Samsung Within
Our Brand Story
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A triptych collage of Sonny McCraken, Katerina Schneider and Kevin Lin. From left to right, Sonny McCracken is sitting with his hands clasped in front of him inside a white shipping container. There are white shipping boxes stacked behind him. Next, Katerina Schneider is standing and smiling with her arms folded in front of her. She's wearing an orange dress. There is a yellow desk behind her with a lit desk lamp. Last, Kevin Lin is standing with smiling with his arms folded in front of him. He's wearing a teal sweater and is standing in front of a white architectural backdrop.
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Productivity
Kick-Start the New Year with Inspirational Mission Statements
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A family, sitting freely on the rocks, is appreciating the beauty of nature while they watch sunset on a distant mountain.
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ENTERTAINMENT
Digging for Magical Mysteries in Art - Part II
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Lisa from BLACKPINK is doing the #danceAwesome dance. She's framed with a Samsung A Series phone and her image is repeated 5 times across this phone frame. On the most left and most right image of Lisa, she has an animated A on her legs. About the Lisa framed in the phone the headline reads, #danceAwesome with BLACKPINK
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Samsung Within
Dance with BLACKPINK
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    *Galaxy S10+ onscreen image at top of page simulated for illustration purposes.

    *Galaxy Note10 and Note10+ image at top of page simulated for illustration purposes.

    *Galaxy Fold image at top of page simulated for illustration purposes.