Galaxy S21 | S21+ 5G

Galaxy S21 | S21+ 5G

Exclusive Ramadan Offer. Get free Galaxy Buds Pro and 1-year Samsung Care+ worth AED 1,038

Exclusive Ramadan Offer. Get free Galaxy Buds Pro and 1-year Samsung Care+ worth AED 1,038

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Galaxy S21 | S21+ 5G

Neo QLED

Neo QLED

Greatness never ends, but evolves

Greatness never ends, but evolves

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Greatness never ends, but evolves Greatness never ends, but evolves

Samsung Jet™

Samsung Jet™

Get a complimentary Spinning Sweeper worth AED 399 with every purchase of Samsung Jet™.

Get a complimentary Spinning Sweeper worth AED 399 with every purchase of Samsung Jet™.

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POWERstick Jet POWERstick Jet

Enjoy our
special offers

Enjoy our
special offers

Get up to 45% off and exclusive extras
on amazing range of products

Get up to 45% off and exclusive extras
on amazing range of products

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Enjoy our special offers Enjoy our special offers

This Month's Picks

Enjoy our special offers Enjoy our special offers
Get up to 45% off and exclusive extras
on amazing range of products Get up to 45% off and exclusive extras
on amazing range of products
Enjoy our special offers Enjoy our special offers
Buy now
Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
Exclusive Ramadan Offer. Get free Galaxy Watch3 and 1-year Samsung Care+ worth AED 1,798 Exclusive Ramadan Offer. Get free Galaxy Watch3 and 1-year Samsung Care+ worth AED 1,798
Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
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Treat your home to goodness Treat your home to goodness
Get a free microwave on purchase of select refrigerators and washing machines* Get a free microwave on purchase of select refrigerators and washing machines*
Treat your home to goodness Treat your home to goodness
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Every Ramadan night-in deserves Neo QLED Every Ramadan night-in deserves Neo QLED
Get up to 12-month subscriptions to Shahid VIP and OSN streaming on select Samsung TVs. Get up to 12-month subscriptions to Shahid VIP and OSN streaming on select Samsung TVs.
Every Ramadan night-in deserves Neo QLED Every Ramadan night-in deserves Neo QLED
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Upgrade your Gaming Experience Upgrade your Gaming Experience
Get up to AED 577 off on our Monitors range Get up to AED 577 off on our Monitors range
Upgrade your Gaming Experience Upgrade your Gaming Experience
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NEW
Galaxy S21 Ultra 5G
 Galaxy S21 Ultra 5G
Two Galaxy S21 Ultra 5G phones in Phantom Black stand next to each other slightly overlapping, one seen from the rear and one from the front. The one seen from the front has a red graphic wallpaper onscreen. Two Galaxy S21 Ultra 5G phones in Phantom Black stand next to each other slightly overlapping, one seen from the rear and one from the front. The one seen from the front has a red graphic wallpaper onscreen.
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NEW
Galaxy S21 | S21+ 5G Galaxy S21 | S21+ 5G
Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping. Galaxy S21+ 5G phone in Phantom Violet standing next to a Galaxy S21 5G phone in Phantom Pink, both seen from the rear and slightly overlapping.
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Galaxy SmartTag
 Galaxy SmartTag
Front view of an oatmeal-colored Galaxy SmartTag Front view of an oatmeal-colored Galaxy SmartTag
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NEW
Galaxy Buds Pro
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Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior.
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best seller
Galaxy Note 20 | 20 Ultra 5G Galaxy Note 20 | 20 Ultra 5G
galaxy note 20 | 20 ultra 5g galaxy note 20 | 20 ultra 5g
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NEW
Every Ramadan night-in deserves Neo QLED Every Ramadan night-in deserves Neo QLED
Get up to 12-month subscriptions to Shahid VIP and OSN streaming on select Samsung TVs. Get up to 12-month subscriptions to Shahid VIP and OSN streaming on select Samsung TVs.
Every Ramadan night-in deserves Neo QLED Every Ramadan night-in deserves Neo QLED
Buy now
NEW
Neo QLED Neo QLED
Greatness never ends, but evolves Greatness never ends, but evolves
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best seller
QLED 8K QLED 8K
qled 8k qled 8k
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NEW
The Premiere The Premiere
the premiere the premiere
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Hot
The Frame
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Colour Microwave Oven Series Colour Microwave Oven Series
Learn more
Browse. Click. Buy.
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Introducing our top-performing range of Home Appliances. Introducing our top-performing range of Home Appliances.
Browse. Click. Buy. Browse. Click. Buy.
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NEW
Samsung Jet™ Samsung Jet™
Samsung Jet™ Samsung Jet™
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Side by Side Refrigerators
 Side by Side Refrigerators
side by side refrigerators side by side refrigerators
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Wind-Free™
 Wind-Free™
wind-free™ wind-free™
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Air Purifier
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air purifier air purifier
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Mobile

Galaxy Z Fold2 5G

From 283 AED/mo. Or 6,799 AED with trade-in

Galaxy Z Fold2 5G Galaxy Z Fold2 5G
Learn more Buy now

Galaxy S21 | S21+ 5G

Exclusive Ramadan Offer. Get free Galaxy Buds Pro and 1-year Samsung Care+ worth AED 1,038

From 133 AED/mo or 3,199 AED with Trade in.

Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen. Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen.
Learn more Buy now

Galaxy A52

Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones. Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones.
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Galaxy A72

Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones. Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones.
Learn more Buy now

Galaxy Buds Pro

Hear the best of your world

Buy now
Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case.

TV & Sound

Greatness never ends, but evolves

Learn more Buy now
Neo QLED with an artistic blue image on the screen in the center of a gray room. Neo QLED with an artistic blue image on the screen in the center of a gray room.

Everlasting brilliance, colorful possibilities

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QLED QLED

More than just a TV

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Lifestyle TVs Lifestyle TVs

The best-in-class, crystal clear choice

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Crystal UHD Crystal UHD

The Premiere

Your all-in-one home cinema, right out of the box

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The Premiere The Premiere

Home Appliances

Adapts to your changing lifestyle

Side by side design

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Refrigerators, side bt side design Refrigerators, side bt side design

Efficient Clean, Intelligent wash

Our full line of washer and dryers

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AirDresser

Refresh your clothes everyday. Deodorize. Sanitize. Steam.

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AirDresser AirDresser

Air Purifier

Purify the air you breathe

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Air Purifier Air Purifier

More inside, same outside.

RS5000 Space Max

Learn more See all Refrigerators
Refrigerators Refrigerators

Explore #DoWhatYouCant

01
Unbox & Discover
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A girl peers down into a box with a surprised expression. A girl peers down into a box with a surprised expression.
02
Pro-Grade Video That Fits in Your Pocket
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A Samsung Galaxy S21 5G set up on a tripod and pointed out at a desert landscape at dusk. Two other more traditional cameras sit atop tripods on each side of it. A Samsung Galaxy S21 5G set up on a tripod and pointed out at a desert landscape at dusk. Two other more traditional cameras sit atop tripods on each side of it.
03
Clear Out the Mental Cobwebs With a Creative Refresh
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A woman lays face up on a wood floor, markers, pencils, paints and other art supplies around her. A woman lays face up on a wood floor, markers, pencils, paints and other art supplies around her.
04
Generation17: Today’s Leaders for a Better Tomorrow
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A collage of four young leaders from Generation 17. A collage of four young leaders from Generation 17.
05
The Art of Upcycling
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A woman in a white jacket that is eco-friendly fashion is sitting on a chair in her studio. A woman in a white jacket that is eco-friendly fashion is sitting on a chair in her studio.

Looking for something else?

*Image simulated for illustration purposes.

*Image at the top of page of Galaxy Note20 and Note20 Ultra seen at an angle simulated for illustration purposes.

* Based on internal testing and independently verified by Intertek. Individual results may vary.

* Image of Galaxy Z Fold2 unfolded and seen from the front with the butterfly graphic wallpaper onscreen simulated for illustration purposes.

* Image of eleven Galaxy S20 FE 5G phones standing upright in a circle simulated for illustration purposes.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

* Simulated picture. Color availability may vary depending on country or carrier. Galaxy A72 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.