Buy now
Galaxy S21 FE 5G

Learn more Buy now
Experience the best with 8K Experience the best with 8K

Buy now Learn more
Now get 2 years of additional warranty on our appliances. For a limited time only. Now get 2 years of additional warranty on our appliances. For a limited time only.

Learn more Buy now
Odyssey Ark Odyssey Ark

This Month’s Picks

Galaxy Week deals.
Made by you. For you. Galaxy Week deals.
Made by you. For you.
Get up to 40% off, enjoy 3X Samsung Rewards and 2-years Samsung Care+ on selected models. Get up to 40% off, enjoy 3X Samsung Rewards and 2-years Samsung Care+ on selected models.
galaxy week galaxy week
Buy now
Galaxy Z Flip4 Galaxy Z Flip4
Get exclusive gifts worth AED 1,734
and more benefits. Get exclusive gifts worth AED 1,734
and more benefits.
galaxy z flip4 galaxy z flip4
Buy now
Galaxy Tab S8 | S8+ | S8 Ultra Galaxy Tab S8 | S8+ | S8 Ultra
Receive free Book Cover, 1-year Samsung Care+
and M/S Office worth AED 977.* Receive free Book Cover, 1-year Samsung Care+
and M/S Office worth AED 977.*
tab s8 tab s8
Buy now
Galaxy Watch5 | Watch5 Pro Galaxy Watch5 | Watch5 Pro
Get free 1-year Samsung Care+ and 3x Samsung Rewards points. Get free 1-year Samsung Care+ and 3x Samsung Rewards points.
galaxy watch5 galaxy watch5
Buy now
Galaxy Buds2 Pro Galaxy Buds2 Pro
Buy now and get 3x Samsung Rewards Points. Buy now and get 3x Samsung Rewards Points.
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Buy now
Galaxy Z Fold4 Galaxy Z Fold4
Get exclusive gifts worth AED 1,796
and more benefits. Get exclusive gifts worth AED 1,796
and more benefits.
Galaxy Z Fold4 Galaxy Z Fold4
Buy now
New
Galaxy S22
 Galaxy S22
Get free 1-year Samsung Care+ worth AED 299 Get free 1-year Samsung Care+ worth AED 299
Galaxy S22 Galaxy S22
Buy now
New
Galaxy Buds2 Pro
 Galaxy Buds2 Pro
Buy now and get 3x Samsung Rewards Points. Buy now and get 3x Samsung Rewards Points.
Galaxy Buds2 Pro Galaxy Buds2 Pro
Buy now
New
Galaxy Watch5 | Watch5 Pro
 Galaxy Watch5 | Watch5 Pro
Get free 1-year Samsung Care+ and 3x Samsung Rewards points. Get free 1-year Samsung Care+ and 3x Samsung Rewards points.
Galaxy Watch5 watch5 pro Galaxy Watch5 watch5 pro
Buy now
Trade-in and save Trade-in and save
Save up to AED 3,700 and get cash at your doorstep Save up to AED 3,700 and get cash at your doorstep
Trade-in and save Trade-in and save
Trade-in now
Let's bring it all home Let's bring it all home
Get a 1 month TOD subscription complimentary
& amazing discounts on our TV line up. Get a 1 month TOD subscription complimentary
& amazing discounts on our TV line up.
Celebrating Neo QLED 8K Celebrating Neo QLED 8K
Buy now
The Frame
Make your own TV The Frame
Make your own TV
Get your special offer with
The Frame to receive a bezel of your choice. Get your special offer with The Frame to receive a bezel of your choice.
The Frame The Frame
Buy now
The Freestyle The Freestyle
Enjoy complimentary accessories worth AED 997 with every purchase. Enjoy complimentary accessories worth AED 997 with every purchase.
the freestyle the freestyle
Buy now
Experience the best with 8K Experience the best with 8K
Movies. Sports. Games.
Now with amazing offers! Movies. Sports. Games.
Now with amazing offers!
Experience the best with 8K Experience the best with 8K
Buy now
OLED by Samsung OLED by Samsung
Experience the difference Experience the difference
Q-series Soundbars Q-series Soundbars
Buy now
All the care
for three years All the care
for three years
Now get 2 years of additional warranty on our appliances. For a limited time only. Now get 2 years of additional warranty on our appliances. For a limited time only.
all the care for three years all the care for three years
Buy now
Save 20% when you buy
3 selected home appliances. Save 20% when you buy
3 selected home appliances.
Or save 15% when you buy 2* Or save 15% when you buy 2*
Save 20% when you buy 3 selected home appliances. Save 20% when you buy 3 selected home appliances.
Buy now
WindFree™ WindFree™
Powerful cooling with no direct wind Powerful cooling with no direct wind
WindFree WindFree
Buy now
Samsung Jet™ 90 complete Samsung Jet™ 90 complete
Get complimentary Cleaning Station worth AED 599 Get complimentary Cleaning Station worth AED 599
Samsung Jet™ Samsung Jet™
Buy now
Bespoke Bespoke
Get free set of panels, along with Samsung Jet 90,
all worth AED 4,699. Get free set of panels, along with Samsung Jet 90,
all worth AED 4,699.
BESPOKE BESPOKE
Buy now
Odyssey Ark Odyssey Ark
From AED 499.96 mo. with 0% interest payment plan. From AED 499.96 mo. with 0% interest payment plan.
odyssey ark odyssey ark
Buy now
Smart Monitor M8 Smart Monitor M8
Watch, play, live in style.
Everything you need is right in your screen. Watch, play, live in style.
Everything you need is right in your screen.
Effortless entertainment with Smart Monitor M7 43" Get 25% off only for 48 hours! Effortless entertainment with Smart Monitor M7 43" Get 25% off only for 48 hours!
Buy now
Odyssey Neo G9 Odyssey Neo G9
Enter a new era of immersion Enter a new era of immersion
Odyssey Neo G9 Odyssey Neo G9
Buy now
Connect to infinite possibilities with
34" Thunderbolt™ 3 curved display Connect to infinite possibilities with
34" Thunderbolt™ 3 curved display
Connect to infinite possibilities with 34" Thunderbolt™ 3 curved display Connect to infinite possibilities with 34" Thunderbolt™ 3 curved display
Buy now
Premium curved business monitor with 34" of screen space Premium curved business monitor with 34" of screen space
Watch, play, live in style.<br/>Everything you need is right in your screen. Watch, play, live in style.<br/>Everything you need is right in your screen.
Buy now
Employee Purchase Program Employee Purchase Program
Get up to 55% off on selected products when you register
for the Samsung Corporate Employee Program Get up to 55% off on selected products when you register
for the Samsung Corporate Employee Program
Employee Purchase Program Employee Purchase Program
Buy now
Samsung Rewards Samsung Rewards
Earn points with Samsung Rewards
when you purchase on Samsung.com Earn points with Samsung Rewards
when you purchase on Samsung.com
samsung rewards samsung rewards
Buy now
Student Discount Program Student Discount Program
Save up to 50% across our range and
level up your campus life. Save up to 50% across our range and
level up your campus life.
Student Discount Program Student Discount Program
Buy now
A worry-free total care service A worry-free total care service
Plan for the unplanned with extended coverage Plan for the unplanned with extended coverage
a worry free total care service a worry free total care service
Buy now
Save & Upgrade Save & Upgrade
Trade-in up to 3 old televisions and
get up to AED 6,200* cashback each Trade-in up to 3 old televisions and
get up to AED 6,200* cashback each
Save & Upgrade Save & Upgrade
Buy now

Mobile

Galaxy Z Flip4 Bespoke Edition

Get exclusive gifts worth AED 1,734 and more benefits.

Five Galaxy Z Flip4 phones are in a row with their covers facing up. Two devices are completely unfolded and laying face down. The other three are partially folded to stand up like a tent. Each of these three are Bespoke Edition phones with exclusive colors and options including two-tone covers and black, silver and gold hinges. Five Galaxy Z Flip4 phones are in a row with their covers facing up. Two devices are completely unfolded and laying face down. The other three are partially folded to stand up like a tent. Each of these three are Bespoke Edition phones with exclusive colors and options including two-tone covers and black, silver and gold hinges.
Learn more Buy now

Galaxy Z Fold4

Get exclusive gifts worth AED 1,796 and more benefits.

Two Greygreen Galaxy Z Fold4s are next to each other. One is open at a 45 degree angle and standing up like a tent. An S Pen Fold Edition is leaning diagonally on its hinge. The other Galaxy Z Fold4 is also leaning on the hinge. It is open at an obtuse angle and a colorful, ribbon-like wallpaper is displayed on its Main Screen. Two Greygreen Galaxy Z Fold4s are next to each other. One is open at a 45 degree angle and standing up like a tent. An S Pen Fold Edition is leaning diagonally on its hinge. The other Galaxy Z Fold4 is also leaning on the hinge. It is open at an obtuse angle and a colorful, ribbon-like wallpaper is displayed on its Main Screen.
Learn more Buy now

Galaxy Z Flip4

Get exclusive gifts worth AED 1,734 and more benefits.

Two Bora Purple Galaxy Z Flip4s are next to each other. One is open at a 90 degree angle and its Main Screen displays a purple and yellow ribbon-like wallpaper. The other is folded and its Cover Screen features the same wallpaper as the Main Screen on the open Galaxy Z Flip4. Two Bora Purple Galaxy Z Flip4s are next to each other. One is open at a 90 degree angle and its Main Screen displays a purple and yellow ribbon-like wallpaper. The other is folded and its Cover Screen features the same wallpaper as the Main Screen on the open Galaxy Z Flip4.
Learn more Buy now

Unpacked Highlight

A Bora Purple Galaxy Z is seen from the side, partially unfolded at a 90 degree angle with the hinge pointing to the right. The phone's shape resembles a greater-than symbol. August 10th 2035 is greater than today. A Bora Purple Galaxy Z is seen from the side, partially unfolded at a 90 degree angle with the hinge pointing to the right. The phone's shape resembles a greater-than symbol. August 10th 2035 is greater than today.

Galaxy Watch5 | Watch5 Pro

Get free 1-year Samsung Care+ and 3x Samsung Rewards points.

Two watches are next to each other. The Bora Purple Watch5 is on the left with a purple band and time is shown on the watch face. On the right is a Black Titanium Watch5 Pro with a black band showing time on the watch face. Two watches are next to each other. The Bora Purple Watch5 is on the left with a purple band and time is shown on the watch face. On the right is a Black Titanium Watch5 Pro with a black band showing time on the watch face.
Learn more Buy now

TV & Sound

Let's bring it all home

Get a 1 month TOD subscription complimentary & amazing discounts on our TV line up.

Buy now
Experience best with the 8K Experience best with the 8K

Everlasting brilliance, colorful possibilities

Learn more Buy now
QLED QLED

More than just a TV

Learn more Buy now
Lifestyle TVs Lifestyle TVs

The best-in-class, crystal clear choice

Learn more Buy now
Crystal UHD Crystal UHD

The Freestyle

Enjoy complimentary accessories worth AED 997 with every purchase.

Learn more Buy now
The Freestyle The Freestyle

Home Appliances

BESPOKE

Buy a Bespoke refrigerator with cleaning bundle and save up to AED 4,397

Learn more Buy now
BESPOKE BESPOKE

Efficient Clean, Intelligent wash

Our full line of washer and dryers

Learn more Buy now

AirDresser

Refresh your clothes everyday. Deodorize. Sanitize. Steam.

Learn more Buy now
AirDresser AirDresser

Air Purifier

Purify the air you breathe

Learn more Buy now
Air Purifier Air Purifier

Samsung Jet™

The ability to control everything

Learn more Buy now
The ability to control everything The ability to control everything

Explore #DoWhatYouCant

01
Tips for Navigating Big Life Changes
Learn more
Four students smiling. Four students smiling.
02
Feel Free to Freestyle
Learn more
Happy Kelli dances in front of a swirly blue and white background projected from Samsung's Freestyle projector. Happy Kelli dances in front of a swirly blue and white background projected from Samsung's Freestyle projector.
03
How Bespoke Suits Every Lifestyle
Learn more
Samsung Bespoke fridges are in three other types of kitchen. Cream colored fridge in a purple kitchen, double door Bespoke fridge which is blue on the left and white on the right is in a white kitchen. Light blue Bespoke fridge is in a green kitchen. Samsung Bespoke fridges are in three other types of kitchen. Cream colored fridge in a purple kitchen, double door Bespoke fridge which is blue on the left and white on the right is in a white kitchen. Light blue Bespoke fridge is in a green kitchen.
04
Meet G·NUSMAS, the curious extraterrestrial
Learn more
A whimsical looking blue alien in mid-air inside a modern spaceship. The alien has two antennae, two big eyes, and is wearing a two-piece space uniform that consists of a blue top with pink details, and white pants. The alien looks startled, and has both arms stretched out seemingly bracing itself for a fall. In the background, broken pieces and shards are floating around in disarray, as well as a big bluish green button. A whimsical looking blue alien in mid-air inside a modern spaceship. The alien has two antennae, two big eyes, and is wearing a two-piece space uniform that consists of a blue top with pink details, and white pants. The alien looks startled, and has both arms stretched out seemingly bracing itself for a fall. In the background, broken pieces and shards are floating around in disarray, as well as a big bluish green button.
05
Expand your space with The Freestyle
Learn more
Group of friends watching a film on the attic wall using The Freestyle Group of friends watching a film on the attic wall using The Freestyle

Looking for something else?

*Image simulated. S Pen Fold Edition sold seperately and is only compatible with Galaxy Z Fold4 and Galaxy Z Fold3.

*Watch screen image simulated for illustrative purpose. Availability of colors, sizes, models, and watch bands may vary by country or carrier.

*Image simulated. Available colors of Galaxy Buds2 Pro may vary by country or carrier.

*Image simulated for illustrative purpose. 

**Color and model availability may vary depending on country or carrier.

***Galaxy A53 5G is rated as IP67. Based on test conditions for submersion in up to 1 meter of fresh water for up to 30 minutes. Safe against low water pressure only.

* Features Galaxy S22+

*Image simulated. Color availability may vary depending on country or carrier.

*Image of Galaxy Z Fold3 5G, Galaxy Z Flip3 5G and S Pen Fold Edition simulated for illustration purposes.

* Based on internal testing and independently verified by Intertek. Individual results may vary.

* Image of Galaxy Z Fold2 unfolded and seen from the front with the butterfly graphic wallpaper onscreen simulated for illustration purposes.