More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Find the TV that matches your lifestyle

  • Screen Size

  • Bezel Color

  • 55”, 65”, 75”
  • Charcoal Black (Customizable Frame sold separately)
  • 43”, 49”, 55”
  • Cloud White, Cotton Blue
  • 43”
  • Navy Blue

Your space is a reflection of who you are and how you live, and we're
helping you reimagine it in your own unique way. Once you've experienced
all the possibilities with us, you’ll naturally want to recreate your lifestyle.

The Frame

TV when it’s on, Art when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

The Frame are shown installed in a variety ways with different color bezels and with its art collection onscreens.

The Serif

Unconditionally Beautiful

The Serif looks beautiful from any angle so it will stand out from anywhere. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

The Sero

Mobile Entertainment, better on TV

The Sero rotates between landscape and portrait, so it’s perfect for mobile and TV content.
The Sero’s rotating screen is complemented with 4.1ch 60-watt speakers, so get ready to be surrounded by powerful sound anytime.

The Seroproducts are shown to inform how to use The seroin a variety of ways. The image shows a consumer following the yoga posture of SNS through mobile mirroring, and how the seroscreen rotates, and a consumer enjoying vertical youtubecontent through the mobile mirroring.
A close-up of various rotating rectangles transition to The Frame TV with the words "The Frame" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customizable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customizable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words "Art Mode, with over 1,200 pieces of art" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words "Customizable Frame of your choice" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words "TV when it's on" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words "Art when it's off" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige, and white bezels as they move along a wall with the words "The Frame" appearing. The final scene is all black with the Samsung logo in white. Please note the Customizable Frames and Studio Stand are sold separately and available colors may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung official website for more information.
Key aspects of The Serif TV are shown beginning with the iconic design that looks incredible from all angles, how easy it is to connect The Serif to your mobile and share content using NFC on TV, and the ability to enjoy incredible picture quality with 100% Color Volume thanks to Samsung’s QLED technology. The video ends by showing The Serif’s Ambient Mode and the unique inspiration The Serif offers your space. A close-up image of a man sketching the iconic capital-I side profile of The Serif TV.  Then we see the profile of a real Cloud White model of The Serif TV, with the words “The Serif” to the right, and a disclaimer at the bottom that reads: “This video is simulated and for illustration purposes only. The appearance, design and Graphic User Interface specifications, which do not affect product performance, are subject to change without notice. Please see our Samsung dot com product detail page.” Then a black model of The Serif is shown angled slightly from the front with the focus on the side profile. The words “Iconic Design,” appear in the top left corner, with a disclaimer at the bottom that reads: “Actual products may differ from the image shown. Actual product color and size may vary by region.” The TV rotates to show the back briefly before switching to show a Cloud White model of The Serif from various aspects of the iconic design. Then the scene shifts and the camera pans from left to right to show a line of various models of the Serif TV, alternating between Black and Cloud White. Each one is positioned at different angles, sometimes on a detachable stand and sometimes on a tabletop. Each shows an onscreen video of a grassy field with the windy blowing. The camera rests briefly on the 7th one, a Cotton Blue model of The Serif on a black stand. Then The Serif TV spins and the room is transformed, with simple furniture spinning into view until it is all assembled into a beautiful space with The Serif TV at the center. Then in another cozy living room space is a Cloud White model of The Serif on its stand in the middle of the room, illuminated by a giant skylight. The words 360 All Around Design appear at the top left corner, with a disclaimer at the bottom that reads: “Actual product may differ from image shown. Actual product color and size may vary by region.” The room rotates and is transformed again to show another model of The Serif TV from the back on its detachable stand. The camera continues to pan, rotating into a kitchen with a Cloud White model of The Serif on a cabinet at the end of a long kitchen table. Then it rotates again to show another room with skylights. A Cloud White model of The Serif TV is on its stand in the middle in front of an area rug. The words NFC on TV appear at the top left corner with a disclaimer that says: “When using NFC on TV, Bluetooth on your mobile will automatically activate. The Graphic User Interface and the sound effect in this scene are simulated for demonstration purposes only.”  A man walks in and places his mobile phone on the top of The Serif. Onscreen, a Bluetooth logo is shown, along with the words, “Connecting to Galaxy S10.” Then, the music the man was listening to on his phone plays on The Serif TV with the song title in the top-right corner. The scene pans out, showing The Serif TV in Ambient Model showing the clock, then pans right to another room with a black model of The Serif TV on a stylish wooden TV stand. The words “Color Volume 100% with QLED Technology” are shown in the top left corner and a disclaimer at the bottom that reads: “QLED has received verification from world-class testing and certification association, Verband, Deutscher Elektrotechniker (VDE) for its ability to produce 100% color volume. QLED: Samsung QLED is Quantum dot based TV.” Onscreen, a video of pizza being made shows the incredible picture quality. Then we see a man using Samsung’s Bixby Voice Assistant with the One Remote. The words “Bixby on TV” appear in the top left corner, along with a disclaimer at the bottom that reads: “This feature is only available in certain languages. Images on screen are simulated for demonstration purposes only.” The man says “Hi Bixby” and “Go to Ambient Mode.” The onscreen video transitions to Ambient Mode with a beautiful pattern showing weather information in the top left corner of the TV screen. The next scene shows the same Ambient Mode screen on a Cloud White model of The Serif TV on its stand with large windows in the back showing that it is raining outside. The words “Ambient Mode” appear in the top left corner along with a disclaimer at the bottom that reads: “Background feature accuracy may vary based on TV location, depending on wall designs, patterns, and/or colors.” As the scene outside shifts to a beautiful autumn day, the onscreen image changes to match. Finally, a Cloud White model of The Serif is shown in Ambient Mode. A cat is perched on the top-left corner of the TV and the words “Unique inspiration for your space” are appear in the middle. The cat leaps off and the scene fades to black. The words “The Serif” appear momentarily in the middle in white, followed by a white Samsung logo.
A stylish private drawing room is shown, complete with floor-to-ceiling bookshelves, a stylish brown leather couch with an area rug in front of it, and a window looking out over a city skyline. Perfectly blending into the scene is Sero, set to portrait mode and its screen showing books on a shelf so that it looks exactly like part of the shelves behind it. At first, you don’t even notice the Sero. And then the camera slowly zooms in on it before shifting to a closeup of someone turning the pages on a book. Then it shifts back to the opening scene and, as it continues to close in on Sero, the TV begins to rotate and its screen turns to black. When it has fully transitioned to landscape, we see on its screen a scene of an astronaut in a suit walking in what looks like a Mars-like environment with hills in the background and dust rising as he walks. All the while, the camera is closing in on Sero. Then, the scene shifts one more time to a different angle showing Sero slightly from the left side with the corner of the room as the background. Then the video turns to black and the words, “the sero” appear on screen, rotating from a slightly diagonal position to horizontal. Then the Samsung logo appears and the video finishes.
The Frame with a black bezel is mounted stylishly on a white wood wall in a kitchen. Onscreen is an image of water lilies on a wall and in the foreground a mother and daughter are drawing something at a table.
A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom.
Four people are sitting in a large stylish living room with The Sero placed in portrait mode directly in front of them, mirroring one of their Instagram feeds.
* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

The Frame sits on the Samsung Studio Stand.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.