More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Find the TV that matches your lifestyle

  • Screen Size

  • Bezel Color

  • 55”, 65”, 75”
  • Charcoal Black (Customizable Frame sold separately)
  • 43”, 49”, 55”
  • Cloud White, Cotton Blue
  • 43”
  • Navy Blue

The Frame

TV when it’s on, Art when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

The Frame are shown installed in a variety ways with different color bezels and with its art collection onscreens. The Frame are shown installed in a variety ways with different color bezels and with its art collection onscreens.

The Serif

Unconditionally Beautiful

The Serif looks beautiful from any angle so it will stand out from anywhere. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen. The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

The Sero

Mobile Entertainment, better on TV

The Sero rotates between landscape and portrait, so it’s perfect for mobile and TV content.
The Sero’s rotating screen is complemented with 4.1ch 60-watt speakers, so get ready to be surrounded by powerful sound anytime.

The Seroproducts are shown to inform how to use The seroin a variety of ways. The image shows a consumer following the yoga posture of SNS through mobile mirroring, and how the seroscreen rotates, and a consumer enjoying vertical youtubecontent through the mobile mirroring. The Seroproducts are shown to inform how to use The seroin a variety of ways. The image shows a consumer following the yoga posture of SNS through mobile mirroring, and how the seroscreen rotates, and a consumer enjoying vertical youtubecontent through the mobile mirroring.

* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.

Discover the wonder of QLED

Discover the wonder of QLED