TV Buying Guide

5 things you must know when buying a TV

Not sure where to start when buying your next TV?
We've simplified everything you need to know
into a 5-step checklist to help point you to your perfect TV.

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Discover your ideal TV and make it yours
in a few simple steps

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Picture Quality

It's still the most important factor to consider when purchasing a new TV and includes essential performance factors such as display resolution, HDR and color expression.

TV Size

Choosing the right size of TV is also very important. No matter the screen size—from 32-inch to over 100-inch—learn how to choose the ideal TV size for every space.

TV Design

Consider a TV that's designed to deliver a powerful boost of picture quality, but that also makes an elegant addition to your home interior.

Smart TV

A Smart TV is the perfect way to start or complete your smartlife, but they're not all the same—some offer more content and provide easier connectivity. Find the truly Smart TVs separate from the rest.

TV Sound

Truly lifelike and immersive viewing experiences are as much about what your eyes see as what your ears hear. Elevate your viewing experience with the latest in TV sound innovations.

Dive deeper into each of the
5 must-know tips

If you're looking for more specifics on the above checklist items, be sure to click through each of the 5 quick-tip article tabs.

What is 4K TV?

4K TVs produce a maximum resolution of 3840 x 2160 pixels or about 8 million total pixels.

Shown is a nighttime view of a snowy mountain peak and a starry sky above it. In varying degrees of transparency, a checkerboard-like pattern of squares can be seen, illustrating high quality pixels. And the word '4K' is overlaid on. Shown is a nighttime view of a snowy mountain peak and a starry sky above it. In varying degrees of transparency, a checkerboard-like pattern of squares can be seen, illustrating high quality pixels. And the word '4K' is overlaid on.
Learn more
What is 8K TV?

8K TVs produce a maximum resolution of 7,680 x 4,320 pixels or about 4 times as many pixels as a 4K TV.

The word '8K' overlays a simulated image of a QLED TV panel which is showing a closeup of a reddish orange and yellow colored flower. A butterfly with purple and bluish spots is sitting on near the center of the flower. The word '8K' overlays a simulated image of a QLED TV panel which is showing a closeup of a reddish orange and yellow colored flower. A butterfly with purple and bluish spots is sitting on near the center of the flower.
Learn more
What is HDR TV?

A TV with HDR, or High Dynamic Range, expresses a much wider range of dark and light details.

The brightness has been lowered and a line-drawn infographic that represents HDR TV overlays a view of a sunset beach scene from the middle of two ocean cliffs. The brightness has been lowered and overlaid at the center is the infographic. The brightness has been lowered and a line-drawn infographic that represents HDR TV overlays a view of a sunset beach scene from the middle of two ocean cliffs. The brightness has been lowered and overlaid at the center is the infographic.
Learn more
What is QLED TV?

QLED TVs use unique Quantum Dot technology to create a level of realism not found in other TVs.

Shown is a view of a mountain range in high color detail of QLED quantum dot technology. And the word 'QLED' is overlaid on. Shown is a view of a mountain range in high color detail of QLED quantum dot technology. And the word 'QLED' is overlaid on.
Learn more
The best TV picture quality

Choose a TV that adjusts picture settings for you no matter what or where you're watching.

The brightness has been lowered and a line-drawn infographic that represents TV picture quality overlays an underwater ocean image shows 3 scuba divers swimming over a coral reef. The brightness has been lowered and a line-drawn infographic that represents TV picture quality overlays an underwater ocean image shows 3 scuba divers swimming over a coral reef.
Learn more
Check out all the latest Samsung QLED TV innovations
Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen
Go to QLED TV
What size TV should I get?

A better viewing experience starts by finding the ideal TV size.

The line-drawn inforgraphic that represents TV screen size is overlaid on top of a blank TV screen. The blank, big screen tv sits between two living room cabinets. The line-drawn inforgraphic that represents TV screen size is overlaid on top of a blank TV screen. The blank, big screen tv sits between two living room cabinets.
Learn more
See why bigger is better
A man holding a coffee cup stands in front of a Super Big TV which shows an outdoor landscape scene of a mountain range and lake. The image expands beyond the screen. A man holding a coffee cup stands in front of a Super Big TV which shows an outdoor landscape scene of a mountain range and lake. The image expands beyond the screen.
Go to Super Big TV
Why important TV Design?

New innovations in TV design promise more ways to harmonize your spaces.

2020 Samsung The Sero, The Frame, and the Serif TVs are illustrated in an image which shows their unique tv designs from side-angle views. A line-drawn infographic of The Serif and The Frame TVs are overlaid at the center. 2020 Samsung The Sero, The Frame, and the Serif TVs are illustrated in an image which shows their unique tv designs from side-angle views. A line-drawn infographic of The Serif and The Frame TVs are overlaid at the center.
Learn more
Samsung TVs for every lifestyle. Find yours today
Inside a simulated home living room, 2020 Samsung The Serif, The Terrace, The Frame, The Sero, and The Premiere are shown together. The Serif displays an artistic picture on its screen, The Terrace displays sports content, The Frame displays a piece of artwork, and the Sero displays a social media post. Inside a simulated home living room, 2020 Samsung The Serif, The Terrace, The Frame, The Sero, and The Premiere are shown together. The Serif displays an artistic picture on its screen, The Terrace displays sports content, The Frame displays a piece of artwork, and the Sero displays a social media post.
Go to lifestyle TVs
Discover the harmony of TV and art with The Frame
The 2020 Samsung The Frame TV is mounted on the wall displaying artwork, blending in with other artwork and picture frames. The 2020 Samsung The Frame TV is mounted on the wall displaying artwork, blending in with other artwork and picture frames.
Go to The Frame
Meet the iconic design of The Serif
Inside a living room, a woman watches TV on a 2020 Samsung The Serif TV which is using the studio stand and displaying a winter scene of snow and trees. Inside a living room, a woman watches TV on a 2020 Samsung The Serif TV which is using the studio stand and displaying a winter scene of snow and trees.
Go to The Serif
Check out all the latest Samsung QLED TV innovations
Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen
Go to QLED TV
What is Smart TV?

Smart TV is the easy and all-in-one content hub for your smart life.

The line-drawn infographic that represents the Smart TV user interface and Smart TV remotes overlays an image of numerous scenes from shows and movie contents to illustrate the countless number TV contents. The brightness has been lowered and overlaid at the center with the Smart TV infographic. The line-drawn infographic that represents the Smart TV user interface and Smart TV remotes overlays an image of numerous scenes from shows and movie contents to illustrate the countless number TV contents. The brightness has been lowered and overlaid at the center with the Smart TV infographic.
Learn more
Living smart with a TV remote

Today's TV remotes are more capable than ever so don't overlook their importance.

A woman holds a TV remote in her right hand and raises it to her face as if she were speaking into it. Overlayed infographic represents living smart with a TV remote. The line-drawn infographic shows a remote surrounded by three hollow circles connected by a line. A woman holds a TV remote in her right hand and raises it to her face as if she were speaking into it. Overlayed infographic represents living smart with a TV remote. The line-drawn infographic shows a remote surrounded by three hollow circles connected by a line.
Learn more
Best TV for gaming

To fully enjoy the gaming experience, look for a TV with gaming-oriented features.

A simulated racing game image is shown on a gaming TV screen. It is slightly dimmed and overlaid at the center with a line-drawn infographic of a game controller. A simulated racing game image is shown on a gaming TV screen. It is slightly dimmed and overlaid at the center with a line-drawn infographic of a game controller.
Learn more
TV just got smarter.
See the latest smart TV features
Benefits of having a Samsung Smart TV is shown with illustrations of easy access to various apps and content on the screen, easy connections to various devices such as laptops and mobile phones, and easy control of the devices using the One Remote. Benefits of having a Samsung Smart TV is shown with illustrations of easy access to various apps and content on the screen, easy connections to various devices such as laptops and mobile phones, and easy control of the devices using the One Remote.
Go to Smart TV
Best TV for sound quality

How your TV sounds is as important as how it looks.

From the center of the screen and the center of the boat, circles of increasing size are shown, illustrating tv sound technology called Object Tracking Sound Plus. The overview shot of an open area of water shows a boat moving from left to right. From the center of the screen and the center of the boat, circles of increasing size are shown, illustrating tv sound technology called Object Tracking Sound Plus. The overview shot of an open area of water shows a boat moving from left to right.
Learn more
Experience a synergy of sound from TV and soundbar
Beneath a TV screen is the Q950T Soundbar for tv with subwoofers placed beside it. A front view of a person riding a dirt bike is shown on the TV screen. To simulate the immersive sound of soundbar and tv speaker, the dirt from the dirt bike appears to fly off the sides of the screen and into the viewer's room. Beneath a TV screen is the Q950T Soundbar for tv with subwoofers placed beside it. A front view of a person riding a dirt bike is shown on the TV screen. To simulate the immersive sound of soundbar and tv speaker, the dirt from the dirt bike appears to fly off the sides of the screen and into the viewer's room.
Go to Q Soundbar
Check out all the latest Samsung QLED TV innovations
Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen
Go to QLED TV
What is 4K TV?

4K TVs produce a maximum resolution of 3840 x 2160 pixels or about 8 million total pixels.

Shown is a nighttime view of a snowy mountain peak and a starry sky above it. In varying degrees of transparency, a checkerboard-like pattern of squares can be seen, illustrating high quality pixels. And the word '4K' is overlaid on. Shown is a nighttime view of a snowy mountain peak and a starry sky above it. In varying degrees of transparency, a checkerboard-like pattern of squares can be seen, illustrating high quality pixels. And the word '4K' is overlaid on.
Learn more
What is 8K TV?

8K TVs produce a maximum resolution of 7,680 x 4,320 pixels or about 4 times as many pixels as a 4K TV.

The word '8K' overlays a simulated image of a QLED TV panel which is showing a closeup of a reddish orange and yellow colored flower. A butterfly with purple and bluish spots is sitting on near the center of the flower. The word '8K' overlays a simulated image of a QLED TV panel which is showing a closeup of a reddish orange and yellow colored flower. A butterfly with purple and bluish spots is sitting on near the center of the flower.
Learn more
What is HDR TV?

A TV with HDR, or High Dynamic Range, expresses a much wider range of dark and light details.

The brightness has been lowered and a line-drawn infographic that represents HDR TV overlays a view of a sunset beach scene from the middle of two ocean cliffs. The brightness has been lowered and overlaid at the center is the infographic. The brightness has been lowered and a line-drawn infographic that represents HDR TV overlays a view of a sunset beach scene from the middle of two ocean cliffs. The brightness has been lowered and overlaid at the center is the infographic.
Learn more
What is QLED TV?

QLED TVs use unique Quantum Dot technology to create a level of realism not found in other TVs.

Shown is a view of a mountain range in high color detail of QLED quantum dot technology. And the word 'QLED' is overlaid on. Shown is a view of a mountain range in high color detail of QLED quantum dot technology. And the word 'QLED' is overlaid on.
Learn more
The best TV picture quality

Choose a TV that adjusts picture settings for you no matter what or where you're watching.

The brightness has been lowered and a line-drawn infographic that represents TV picture quality overlays an underwater ocean image shows 3 scuba divers swimming over a coral reef. The brightness has been lowered and a line-drawn infographic that represents TV picture quality overlays an underwater ocean image shows 3 scuba divers swimming over a coral reef.
Learn more
What size TV should I get?

A better viewing experience starts by finding the ideal TV size.

The line-drawn inforgraphic that represents TV screen size is overlaid on top of a blank TV screen. The blank, big screen tv sits between two living room cabinets. The line-drawn inforgraphic that represents TV screen size is overlaid on top of a blank TV screen. The blank, big screen tv sits between two living room cabinets.
Learn more
Why important TV Design?

New innovations in TV design promise more ways to harmonize your spaces.

2020 Samsung The Sero, The Frame, and the Serif TVs are illustrated in an image which shows their unique tv designs from side-angle views. A line-drawn infographic of The Serif and The Frame TVs are overlaid at the center. 2020 Samsung The Sero, The Frame, and the Serif TVs are illustrated in an image which shows their unique tv designs from side-angle views. A line-drawn infographic of The Serif and The Frame TVs are overlaid at the center.
Learn more
What is Smart TV?

Smart TV is the easy and all-in-one content hub for your smart life.

The line-drawn infographic that represents the Smart TV user interface and Smart TV remotes overlays an image of numerous scenes from shows and movie contents to illustrate the countless number TV contents. The brightness has been lowered and overlaid at the center with the Smart TV infographic. The line-drawn infographic that represents the Smart TV user interface and Smart TV remotes overlays an image of numerous scenes from shows and movie contents to illustrate the countless number TV contents. The brightness has been lowered and overlaid at the center with the Smart TV infographic.
Learn more
Living smart with a TV remote

Today's TV remotes are more capable than ever so don't overlook their importance.

A woman holds a TV remote in her right hand and raises it to her face as if she were speaking into it. Overlayed infographic represents living smart with a TV remote. The line-drawn infographic shows a remote surrounded by three hollow circles connected by a line. A woman holds a TV remote in her right hand and raises it to her face as if she were speaking into it. Overlayed infographic represents living smart with a TV remote. The line-drawn infographic shows a remote surrounded by three hollow circles connected by a line.
Learn more
Best TV for gaming

To fully enjoy the gaming experience, look for a TV with gaming-oriented features.

A simulated racing game image is shown on a gaming TV screen. It is slightly dimmed and overlaid at the center with a line-drawn infographic of a game controller. A simulated racing game image is shown on a gaming TV screen. It is slightly dimmed and overlaid at the center with a line-drawn infographic of a game controller.
Learn more
Best TV for sound quality

How your TV sounds is as important as how it looks.

From the center of the screen and the center of the boat, circles of increasing size are shown, illustrating tv sound technology called Object Tracking Sound Plus. The overview shot of an open area of water shows a boat moving from left to right. From the center of the screen and the center of the boat, circles of increasing size are shown, illustrating tv sound technology called Object Tracking Sound Plus. The overview shot of an open area of water shows a boat moving from left to right.
Learn more
Check out all the latest Samsung QLED TV innovations
Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen
Go to QLED TV
See why bigger is better
A man holding a coffee cup stands in front of a Super Big TV which shows an outdoor landscape scene of a mountain range and lake. The image expands beyond the screen. A man holding a coffee cup stands in front of a Super Big TV which shows an outdoor landscape scene of a mountain range and lake. The image expands beyond the screen.
Go to Super Big TV
Samsung TVs for every lifestyle. Find yours today
Inside a simulated home living room, 2020 Samsung The Serif, The Terrace, The Frame, The Sero, and The Premiere are shown together. The Serif displays an artistic picture on its screen, The Terrace displays sports content, The Frame displays a piece of artwork, and the Sero displays a social media post. Inside a simulated home living room, 2020 Samsung The Serif, The Terrace, The Frame, The Sero, and The Premiere are shown together. The Serif displays an artistic picture on its screen, The Terrace displays sports content, The Frame displays a piece of artwork, and the Sero displays a social media post.
Go to lifestyle TVs
Discover the harmony of TV and art with The Frame
The 2020 Samsung The Frame TV is mounted on the wall displaying artwork, blending in with other artwork and picture frames. The 2020 Samsung The Frame TV is mounted on the wall displaying artwork, blending in with other artwork and picture frames.
Go to The Frame
Meet the iconic design of The Serif
Inside a living room, a woman watches TV on a 2020 Samsung The Serif TV which is using the studio stand and displaying a winter scene of snow and trees. Inside a living room, a woman watches TV on a 2020 Samsung The Serif TV which is using the studio stand and displaying a winter scene of snow and trees.
Go to The Serif
TV just got smarter.
See the latest smart TV features
Benefits of having a Samsung Smart TV are shown with illustrations of easy access to various apps and content on the screen, easy connections to various devices such as laptops and mobile phones, and easy control of the devices using the One Remote. Benefits of having a Samsung Smart TV are shown with illustrations of easy access to various apps and content on the screen, easy connections to various devices such as laptops and mobile phones, and easy control of the devices using the One Remote.
Go to Smart TV
Experience a synergy of sound from TV and soundbar
Beneath a TV screen is the Q950T Soundbar for tv with subwoofers placed beside it. A front view of a person riding a dirt bike is shown on the TV screen. To simulate the immersive sound of soundbar and tv speaker, the dirt from the dirt bike appears to fly off the sides of the screen and into the viewer's room. Beneath a TV screen is the Q950T Soundbar for tv with subwoofers placed beside it. A front view of a person riding a dirt bike is shown on the TV screen. To simulate the immersive sound of soundbar and tv speaker, the dirt from the dirt bike appears to fly off the sides of the screen and into the viewer's room.
Go to Q Soundbar

Need fast answers to your TV questions? Jump to any quick-tip article below:

What size TV should I get?
What is 4K TV?
What is QLED TV?
What is 8K TV?
What is Smart TV?
Why important TV Design?
What is HDR TV?
Best TV for gaming
Living smart with a TV remote
The best TV picture quality
Best TV for sound quality