TV Buying Guide

The best TV
picture quality

A big screen TV is displaying an image of dandelion puff with a large water droplet in high picture quality. A big screen TV is displaying an image of dandelion puff with a large water droplet in high picture quality.

The No.1 TV brand

Samsung has been making TV history and still continues to do so even now. The evolution of image quality—achieved by researching innovative technologies every year— is the reason why consumers continue to choose and love Samsung and why it continues to stay at the forefront of the TV market.

An array of TVs representing LCD TV, LED TV, Smart TV, 4K TV, QLED TV, and QLED 8K TVs shows an evolution of TV technology as best tv brand. An array of TVs representing LCD TV, LED TV, Smart TV, 4K TV, QLED TV, and QLED 8K TVs shows an evolution of TV technology as best tv brand.
Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen Samsung 2020 QLED TV which has complete Quantum Dot technology is being shown with the intensely shining moon on the screen and inside the barely visible Infinity Screen
Check out all the latest Samsung QLED TV innovations

As the No. 1 TV brand, Samsung provides several optimal viewing modes with excellent picture quality all thanks to its unrivaled technologies accumulated over the years. Let's take a closer look at those modes below.

The best TV picture settings

With the increasing number of consumers who scrutinize picture quality, making optimized modes for different viewing environments is more important than ever before. Many people pay for calibration services to set their TV settings or go online to find the optimal recommended settings based on their viewing needs.

However, with Samsung TVs providing several preset quality modes, that's all consumers need to experience optimized picture quality no matter the situation. Learn more about the concepts and purpose of each quality mode that a Samsung TV provides and how to get the most out of them below.

Dynamic Mode

Vivid even in bright environments

Dynamic Mode is a picture mode that allows users to enjoy content vividly and clearly during the day or in light-rich areas. It optimally runs all the hardware and software technologies that a TV has in order to present a clear and crisp image with spectacular colors, improved brightness and sharpness.

A wall mounted TV over a fireplace displays a bridge night scene with a city in clear picture quality by Dynamic Mode of Samsung picture settings in the bright and cozy living room. A wall mounted TV over a fireplace displays a bridge night scene with a city in clear picture quality by Dynamic Mode of Samsung picture settings in the bright and cozy living room.

Standard Mode

Balanced—anytime, anywhere

Standard Mode is the default setting right out of the box and is a mode that anyone can enjoy in a typical indoor environment. Whether it's in the morning or at night, this mode has a stable and adequate brightness suitable for most and provides optimal image quality for your screen while using energy efficiently.

A TV mounted on the wall in a living room displays people having a water gun fight in high resolution picture quality by Standard Mode of TV picture settings. A TV mounted on the wall in a living room displays people having a water gun fight in high resolution picture quality by Standard Mode of TV picture settings.

Natural Mode

Comfortable and easy

Natural Mode is a picture mode that detects changes in the brightness of a scene and then naturally re-expresses those changes within a range more comfortable to consumers. If you tend to be sensitive to color and brightness, then Natural Mode is recommended because it outputs an appropriate amount of light that helps reduce your eye strain and fatigue.

A TV mounted above tv stand in the modern living room displays a brown mottled dog in a grassy field with Natural Mode among picture mode. A TV mounted above tv stand in the modern living room displays a brown mottled dog in a grassy field with Natural Mode among picture mode.

Movie Mode

Professional mode for movie buffs

Movie Mode is a mode that reliably reflects the quality elements intended by content publishers. It's the mode used in most professional reviews and will provide a cinema-like experience when watching movies (especially in a slightly dark environment).

A big screen TV placed on the floor displays space themed movie with Movie Mode of Samsung TV picture settings which gives immersive movie experience in the dark and comfortable tent theater in the living room. A big screen TV placed on the floor displays space themed movie with Movie Mode of Samsung TV picture settings which gives immersive movie experience in the dark and comfortable tent theater in the living room.

Filmmaker Mode

Experience movies and TV shows as the creators intended

Filmmaker Mode lets you watch movies and TV shows the way its original filmmakers intended. On supported UHD TVs, this new picture mode preserves critical visual elements like aspect ratio, colors, and frame rates for a truly authentic cinematic experience.

The picture quality of the sunset image on TV is enhanced by a new Filmmaker Mode which preserves original picture detail for a more cinematic viewing experience. The official Filmmaker Mode logo can be seen on the bottom right. The picture quality of the sunset image on TV is enhanced by a new Filmmaker Mode which preserves original picture detail for a more cinematic viewing experience. The official Filmmaker Mode logo can be seen on the bottom right.