Bespoke AI

Enabling Better Living

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Your companion to AI living

Creating personal, dependable living experiences that adapt to your lifestyle.

Smart way to manage food for healthier life

AI Vision turns what is in your fridge into healthier everyday choices.

A woman places green grapes into a refrigerator. The camera on top of the fridge recognizes the green grapes and displays a message 'Check 1 item just put in the fridge.' The camera then identifies a total of 19 items including organic spring mix, whole wheat bread, cheese, salmon, and beef, with the message updating to show 19 items. The 'Go to food list' button is selected, revealing a screen displaying 30 food item icons stored in the refrigerator. 'Homemade Pickles' is selected, showing details: Location Fridge, Entry date Jan 10, 2026, Expiration date Jan 24, 2026, 14 days left, and 'Save' is selected.

Designed to simplify everyday appliance control

Smart Screen puts intuitive control at your fingertips.

Several Bespoke control panels slide left on a dark backdrop. A hand taps the panels and their outlines light up.

Intuitive AI companion for natural voice control

Bixby listens, understands, and carries out your request across connected devices.

The Bixby logo is at the center connecting 5 Bespoke AI appliances in a circle: AC, oven, vacuum, fridge, and washer.

Long-term performance, intelligently sustained

Designed to deliver lasting performance, with evolving intelligence and proactive care that keeps appliances dependable.

7 Years of Software Updates

With 7 years of software updates on flagship products1 your appliances stay valuable and future-ready.

Samsung home appliances arranged with a sofa on a dark stage, featuring a central screen where numbers count up from 1 to 7 with widgets rising from bottom to top around them, then the widgets disappear and Knox icons appear.

10-year warranty

Long-lasting warranties back the durable performance of key components over time.2

A cross-section of a Samsung Digital Inverter Compressor reveals internal coils and mechanical parts, with a 10 Year Warranty on Digital Inverter Compressor badge in the bottom right corner. A modern Digital Inverter Motor appears in cross-section with internal components highlighted by electric energy effects. A 10 year Warranty on Digital Inverter Motor badge is in the bottom right corner.

Home Appliance Remote Management (HRM)

Remote diagnostics3 that catch invisible faults4 — officially certified by Nemko.5

A close up of a smartphone displays a lock screen, then opening to reveal a Home Appliance Remote Management notification about refrigerator temperature.

Connect and protect for a true companionship

Samsung unifies connected living through SmartThings, with security embedded at the core.

Life gets better, the more you connect

SmartThings enhances lifestyles through care, saving, and seamless usability.

There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven. There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven.

Protect your personal data

Protect personal data with Samsung Knox Vault & Samsung Knox Matrix.

A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo. A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo.

New Offer

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Bespoke AI
Refrigerator

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Bespoke AI
Laundry Combo

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Bespoke AI Jet Ultra

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WindFree™
Wall-mount AC

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Get exclusive benefits with Bespoke

Samsung Care+

Certified care by Samsung experts

Flexible Finance

Spread the cost and pay your way.6

Next Day Delivery

Order by 7pm for mobile or 3pm for anything else.

Appliances you can rely on

The Most Preferred Brand

The most preferred refrigerator/washer brand in UAE, surveyed in September 2025.*

* Source: Ipsos Group S.A. ; Survey conducted in September 2025 across 30 countries, Global Index weighted by PPP, targeting 18–60-year-old refrigerator or washing machine owners totaling 49,600 participants

10 Year Warranty

Samsung appliances offer outstanding peace of mind and long-lasting performance on motors and compressors by providing a 10-year warranty.*

* 10 year parts warranty applicable only to inverter motor and inverter compressor. Labour costs excluded.
10 Year Warranty on Digital Inverter 10 Year Warranty on Digital Inverter

CES Innovation Awards®

Samsung Bespoke AI 4-Door Refrigerator with auto open&close doors and Bespoke AI Laundry Hub™ received honors at the CES Innovation Awards 2026.

AI Trust Mark by Nemko

Samsung’s Home Appliance Remote Management service became Korea’s first to earn the Nemko AI Trust Mark.*

* Based on the ‘AI Trust Mark’ certification by Nemko (Norway) as of March 2026. Evaluation criteria are based on technical transparency and safety requirements of the EU AI Act and ISO/IEC 42001 international standards.
  1. Available on smart home appliances that are equipped with a Wi-Fi module, released in 2024 and later. It may not be available if the hardware, such as the memory and chip performance, is not supported.

  2. The industry-leading warranty is only applicable to the inverter motors and compressors in refrigerators, washers and dryers sold in the E.U. starting in July 2022 and digital inverter compressors in refrigerators and digital inverter motors in washers and dryers sold in the U.S. starting in August 2025. The warranty period may vary by region and product. A purchase receipt indicating the purchase date is required for a claim. Additional restrictions and limitations apply, please see the warranty for details.

  3. Only available on SmartThings-supported models produced after 2018. Requires the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are also required.

  4. Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not.

  5. Based on the ‘AI Trust Mark’ certification by Nemko (Norway) as of March 2026. Evaluation criteria are based on technical transparency and safety requirements of the EU AI Act and ISO/IEC 42001 international standards.

  6. All credit is subject to status and only available to UK residents over 18, with a UK Bank account and valid driver’s license, passport, or identity card. Credit duration is variable, and you could be offered credit at a higher rate than the representative APR set out above based on your personal financial circumstances and what you tell us. For smaller baskets of between £150 and £250 a minimum upfront payment of 20% is required and 12 months fixed monthly payments. By accepting our credit you consent to a credit check being completed which will appear on your credit file

    Samsung Finance

    Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom, acts as a credit broker and not as a lender. Samsung is authorised and regulated by the Financial Conduct Authority (FRN 727333). Credit is provided by Glow Financial Services Limited, 71 Queen Victoria Street, London EC4V 4BE. Registered in England No. 09127663. Glow Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Reference No. 751308). Glow Financial Services acting as lender, under brand license as Samsung Finance (powered by Glow) through Samsung Electronics (UK) Limited. The Financial Services Register can be accessed through www.fca.org.uk

* Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.