Hong Kong – September 3 , 2025 – Samsung has partnered with esteemed Director Soi Cheang for the first time to release a new promotional video for Samsung OLED TV. Featuring unparalleled picture clarity, the collaboration brings great movies closer to viewers, allowing audiences to feel the intensity and atmosphere of every scene right from the TV screens at home. Since returning to Hong Kong in recent years, Director Soi Cheang has released multiple acclaimed films and earned top industry honors and awards, with his signature “aesthetics of violence” movie style to bring audiences distinctive emotion.

With unrivaled picture quality, Samsung OLED TV brings the big-screen cinematic experience into every home — each scene is stunningly vivid, each emotion leaps off the screen. From the finest nuances of light and shadow to the heartfelt expressions of every character, Samsung OLED TV materialize the magic of movies in our living rooms. Every masterpiece is more than just a story — it’s a journey of feeling — ensuring every viewing leaves a lasting impact.

In the promotional video, Director Soi Cheang shares his passionate pursuit of what makes a “great film”. Stories are conveyed through visuals, and manipulated by light and shadow — especially black-and-white contrast, forging deeper emotional connections with audiences. For him, the portrayal of pure blacks is particularly essential in enhancing the cinematic feel, which the gradations revealed by black-and-white contrast add depth and emotion beyond vibrant color. The intense blacks and subtle layers open up “Space for Imagination” for audiences, drawing them more fully into the movie. The pure blacks of Samsung OLED TV delivers the immersive and cinematic atmosphere at home — allowing audiences to resonate tension as felt by the protagonists, as if they were inside the movie.

In Director Soi Cheang’s cinematic world, color is a vital language, capturing emotion with precision and richness. Director’s creative intent and feelings are conveyed via accurate color processing and presentation, communicating one’s most authentic thoughts. Samsung OLED TV is PANTONE Validated, accurately displaying creators’ intended hues so emotional nuance is rendered precisely and naturally.

As more movie and streaming channels nowadays, Director Soi Cheang often revisits different movies at home — yet the surrounding environment can sometimes affect viewing experience. The glare-free design of Samsung OLED TV, which eliminates distractions and allows audiences to stay fully captivated by the cinematic world, helps to ensure the most premium viewing experience at home.

Through this collaboration, Director Soi Cheang hopes to connect more people with Hong Kong movies —whether by watching new releases in cinema, or revisiting classics on Samsung OLED TV — supporting local movies across more platforms.

The full promotional video will be released via Samsung’s official YouTube channel on September 8, 2025. Please stay tuned.