Hong Kong – February 25, 2025 – A continuant of last year’s record-breaking movie that inspired and garnered Hong Kong viewers’ resonation and acclaimation, in which the conflicted generational differences between the patriarch and their offsprings were meticulously represented, Michael Hui Koon-man and Michelle Wai Sze-nga reunited for an endearing collaboration in the latest Samsung Galaxy S25 series campaign. Powered by the comprehensive Galaxy AI, Samsung’s latest flagship smartphone Galaxy S25 Ultra became a bridge between the duo with technological innovations so powerfully that even decades-old images were enhanced through AI Photo Remaster, preserving precious memories for a father who was sending off his daughter to the new chapter of her life.

In the promotioal video, Michael and Michelle portrayed a father and daugther who despite have unreserved love for each other, often failed to express their true feelings – underneath his frosty deposition, Michael has always supported and cared about his daughter silently, while Michelle is a strong believer of actions speak louder than words, and a capable, independent woman who can perfect take care of herself in any circumstances.

As her wedding is nearing, Michelle received help amongst her busy schedule from Galaxy AI’s Now Brief feature with notifications of daily schedules, useful information including weather and health data, helping her to handle various tasks effortlessly. Soon to move out from their shared home to build her own family, Michelle and her father shared an unspoken melancholy, and decided to make use of these moments together to revisit childhood memories.

As they took a stroll in the park, Michelle wanted to capture a playful side of her father, who despite looked reluctant at first, chose to go along and eventually enjoyed this rare bonding time. With Galaxy S25 Ultra’s next-generation ProVisual Engine, capturing day and night images becomes ever so easy, and every precious moments are captured vividly at any time. After taking the photos, simply activate the AI Select feature, and Galaxy AI will provide content-aware, actionable suggestions, making editing and sharing easier and more convenient. Through Drawing Assist, creative images can be instantly generated by word prompts, allowing Michelle adding a birthday hat to her dad’s photo, adding more fun to daily communication with stickers.

In these precious moments, Michael also wanted to capture videos of his “little girl”, which might have been a difficultly given the unfavourable rain causing background noises, had he not used the latest Galaxy S25 Ultra. With Audio Eraser allowing users to adjust and even delete the unwanted noises, Michelle’s voice would not be compromised with the background noises, so that the precious moments can be saved in the best possible way. With Call Transcript, Michael could record his call with Michelle as she explained the complicated wedding rundown, and later on transcribe and generate summary so that everything is clear for him to prepare for the upcoming event.

Through Galaxy AI, we are ever so connected in how we think, feel and resonate with our loved ones. Galaxy AI helps to bring us closer together.

Brand new flagship Galaxy S25 series brings comprehensive and reliable AI experiences

Samsung’s new flagship smartphones Galaxy S25 series come with three models – Galaxy S25 Ultra, S25+ and S25, have been launched and opened for sale in Hong Kong. The series is equipped with the most powerful processor in Android history - Snapdragon 8 Elite for Galaxy processor, and the new One UI 7 operating system, delivering unparalleled performance. With various new and upgraded Galaxy AI features,  the series helps users to manage different daily tasks easily act an intelligent AI agent. Galaxy AI provides applications in communication, work, creativity and more that surpass imagination, encouraging users to integrate AI into their daily lives and explore endless possibilities.

The new Samsung Galaxy S25 series promotional video will premiere on TV channels and Samsung Hong Kong’s official YouTube channel in the evening of February 28. Please stay tuned!

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